The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Events & Experiential
Skittles Holiday Pawn Shop Agency: BBDO / Toronto + Harbinger / Toronto Client: Wrigley Canada Category: Consumer - Brands, Products & Services / Events & Experiential
The Art of Waiting Agency: GREY BRASIL / São Paulo Client: Reclame Aqui Category: Consumer - Brands, Products & Services / Events & Experiential
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Brands, Products & Services / Events & Experiential
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Brands, Products & Services / Events & Experiential
Donate A Face Agency: Cheil India / Gurgaon Client: Chhanv (Should these be CAPS?) Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Music vs Gun Violence Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Pay With Blood Agency: MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest Client: Untold Festival And National Blood Donations Institute Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Living Memories Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
The Unconventional Oven Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Give Mom Back Her Name Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Gay Sweater Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto Client: The Canadian Centre for Gender and Sexual Diversity Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Chicken Tweet Betty Agency: Marketforce / Perth Client: Chicken Treat Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Real McCann vs Mad Men McCann Agency: McCann Worldgroup / New York Client: McCann Worldgroup Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Namechanger Agency: Jung von Matt AG / Hamburg Client: Deutsches Kinderhilfswerk Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Ashes Agency: McCann / Madrid Client: Campofrío Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Marathon Walker Agency: Ogilvy / Paris + Gang production / Paris Client: Water for Africa Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Face of Litter Agency: Ogilvy & Mather Group HK / Hong Kong Client: Hong Kong CleanUp Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The McWhopper Proposal Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Consumer - Brands, Products & Services / Media Relations
Technology & Stuff Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Media Relations
Inspiring Spirit Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Media Relations
The Guy Who Cut Everything in Half Agency: Serviceplan / Munich Client: Deutscher Anwaltverein Category: Consumer - Brands, Products & Services / Media Relations
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Corporate Communications / Corporate Communications
The Skippable Wishes Agency: Marcel / Paris Client: Publicis Groupe Category: Consumer - Corporate Communications / Corporate Communications
Real McCann vs Mad Men McCann Agency: McCann Worldgroup / New York Client: McCann Worldgroup Category: Consumer - Corporate Communications / Corporate Communications
Great Chinese Names for Great Britain Agency: Ogilvy / Beijing Client: Visit Britain Category: Consumer - Brands, Products & Services / User Generated Content
Saudi Women's Online March Agency: Leo Burnett / Beirut Client: Always/Procter & Gamble Category: Consumer - Brands, Products & Services / Community Building
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Brands, Products & Services / Community Building
Don't Drink and Dive Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Corporate Communications / Corporate Communications
Missing Type Agency: Engine / London Client: Engine Category: Craft - Brand Voice / Brand Voice
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Craft - Brand Voice / Brand Voice
Feel Every Smile Agency: J. Walter Thompson / London Client: Listerine Category: Craft - Brand Voice / Brand Voice
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: Craft - Brand Voice / Brand Voice
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Craft - Brand Voice / Brand Voice
Wishes for Baby Agency: Weber Shandwick / New York, Boston Client: Fisher-Price Category: Craft - Brand Voice / Brand Voice
SKINS Official FIFA Non-Sponsor Agency: BBD Perfect Storm / London Client: SKINS Category: CSR - Brands, Products & Services / Brands, Products & Services
Jesses Priced Out Agency: DCX Growth Accelerator / NYC Client: Jesse's Deli Category: CSR - Brands, Products & Services / Brands, Products & Services
Bell Let's Talk Agency: lg2 / Montreal + lg2fabrique / Montreal Client: Bell Category: CSR - Brands, Products & Services / Brands, Products & Services
Priceless Pets Agency: NBS / Rio de Janeiro Client: Purina / Quatro Patinhas Category: CSR - Brands, Products & Services / Brands, Products & Services
Don't Drink and Dive Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Brands, Products & Services / Brands, Products & Services
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign

2016 Public Relations Merit Award

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Consumer - Brands, Products & Services / Events & Experiential

PR16032M

2016 Public Relations Merit Award

BBDO / Toronto + Harbinger / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Brands, Products & Services / Events & Experiential

PR16033M

2016 Public Relations Merit Award

GREY BRASIL / São Paulo

Reclame Aqui

The Art of Waiting

Consumer - Brands, Products & Services / Events & Experiential

PR16034M

2016 Public Relations Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Brands, Products & Services / Events & Experiential

PR16035M

2016 Public Relations Merit Award

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Brands, Products & Services / Events & Experiential

PR16036M

2016 Public Relations Merit Award

Cheil India / Gurgaon

Chhanv (Should these be CAPS?)

Donate A Face

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16050M

2016 Public Relations Merit Award

Leo Burnett / Chicago

Chicago Ideas

Music vs Gun Violence

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16051M

2016 Public Relations Merit Award

MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest

Untold Festival And National Blood Donations Institute

Pay With Blood

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16052M

2016 Public Relations Merit Award

Y&R New Zealand / Wellington

Brake - The Road Safety Charity

Living Memories

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16053M

2016 Public Relations Merit Award

DDB Group / Melbourne

Kidsafe

The Unconventional Oven

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16054M

2016 Public Relations Merit Award

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16055M

2016 Public Relations Merit Award

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16056M

2016 Public Relations Merit Award

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16057M

2016 Public Relations Merit Award

Impact BBDO / Dubai

UN Women

Give Mom Back Her Name

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16058M

2016 Public Relations Merit Award

Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto

The Canadian Centre for Gender and Sexual Diversity

The Gay Sweater

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16059M

2016 Public Relations Merit Award

Marketforce / Perth

Chicken Treat

Chicken Tweet Betty

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16074M

2016 Public Relations Merit Award

McCann Worldgroup / New York

McCann Worldgroup

Real McCann vs Mad Men McCann

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16075M

2016 Public Relations Merit Award

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16060M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

Deutsches Kinderhilfswerk

The Namechanger

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16061M

2016 Public Relations Merit Award

McCann / Madrid

Campofrío

Ashes

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16062M

2016 Public Relations Merit Award

Ogilvy / Paris + Gang production / Paris

Water for Africa

The Marathon Walker

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16063M

2016 Public Relations Merit Award

Ogilvy & Mather Group HK / Hong Kong

Hong Kong CleanUp

The Face of Litter

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16064M

2016 Public Relations Merit Award

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16065M

2016 Public Relations Merit Award

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16066M

2016 Public Relations Merit Award

Y&R / New Zealand + DAVID / Miami

Burger King

The McWhopper Proposal

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16067M

2016 Public Relations Merit Award

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Consumer - Brands, Products & Services / Media Relations

PR16028M

2016 Public Relations Merit Award

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

Consumer - Brands, Products & Services / Media Relations

PR16029M

2016 Public Relations Merit Award

Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore

Scoot

Inspiring Spirit

Consumer - Brands, Products & Services / Media Relations

PR16030M

2016 Public Relations Merit Award

Serviceplan / Munich

Deutscher Anwaltverein

The Guy Who Cut Everything in Half

Consumer - Brands, Products & Services / Media Relations

PR16031M

2016 Public Relations Merit Award

Marcel / Paris

Orange

RelockLove

Consumer - Corporate Communications / Corporate Communications

PR16041M

2016 Public Relations Merit Award

Marcel / Paris

Publicis Groupe

The Skippable Wishes

Consumer - Corporate Communications / Corporate Communications

PR16042M

2016 Public Relations Merit Award

McCann Worldgroup / New York

McCann Worldgroup

Real McCann vs Mad Men McCann

Consumer - Corporate Communications / Corporate Communications

PR16043M

2016 Public Relations Merit Award

Ogilvy / Beijing

Visit Britain

Great Chinese Names for Great Britain

Consumer - Brands, Products & Services / User Generated Content

PR16039M

2016 Public Relations Merit Award

Leo Burnett / Beirut

Always/Procter & Gamble

Saudi Women's Online March

Consumer - Brands, Products & Services / Community Building

PR16037M

2016 Public Relations Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Brands, Products & Services / Community Building

PR16038M

2016 Public Relations Merit Award

Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Corporate Communications / Corporate Communications

PR16049M

2016 Public Relations Merit Award

Engine / London

Engine

Missing Type

Craft - Brand Voice / Brand Voice

PR16068M

2016 Public Relations Merit Award

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Craft - Brand Voice / Brand Voice

PR16069M

2016 Public Relations Merit Award

J. Walter Thompson / London

Listerine

Feel Every Smile

Craft - Brand Voice / Brand Voice

PR16070M

2016 Public Relations Merit Award

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

Craft - Brand Voice / Brand Voice

PR16071M

2016 Public Relations Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Craft - Brand Voice / Brand Voice

PR16072M

2016 Public Relations Merit Award

Weber Shandwick / New York, Boston

Fisher-Price

Wishes for Baby

Craft - Brand Voice / Brand Voice

PR16073M

2016 Public Relations Merit Award

BBD Perfect Storm / London

SKINS

SKINS Official FIFA Non-Sponsor

CSR - Brands, Products & Services / Brands, Products & Services

PR16044M

2016 Public Relations Merit Award

DCX Growth Accelerator / NYC

Jesse's Deli

Jesses Priced Out

CSR - Brands, Products & Services / Brands, Products & Services

PR16045M

2016 Public Relations Merit Award

lg2 / Montreal + lg2fabrique / Montreal

Bell

Bell Let's Talk

CSR - Brands, Products & Services / Brands, Products & Services

PR16046M

2016 Public Relations Merit Award

NBS / Rio de Janeiro

Purina / Quatro Patinhas

Priceless Pets

CSR - Brands, Products & Services / Brands, Products & Services

PR16047M

2016 Public Relations Merit Award

Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Brands, Products & Services / Brands, Products & Services

PR16048M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

Consumer - Brands, Products & Services / Integrated Campaign

PR16040M

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