Award

Agency

Client

Title

Category

Annual ID

Ariel - Share The Load Agency: BBDO India / Mumbai Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Technology & Stuff Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Integrated Campaign
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
Rich Kids of Instagram Agency: MCCANN BUCHARESt / Bucharest + MRM//MCCANN BUCHAREST / Bucharest + UM ROMANIA / Bucharest Client: KFC Romania Category: Consumer - Brands, Products & Services / User Generated Content
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: states United to Prevent Gun Violence Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
#MyFutureIsMineToSave Agency: Ogilvy & Mather,Taipei / Taipei city Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: CSR - Brands, Products & Services / Brands, Products & Services
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Equal Future Agency: Whybin\TBWA Group / Melbourne Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services
Inspiring Spirit Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Craft - Brand Voice / Brand Voice
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Craft - Brand Voice / Brand Voice
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Missing Type Agency: Engine / London Client: Engine Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
The Unconventional Oven Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Color for the Colorblind Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Brands, Products & Services / Community Building
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Consumer - Brands, Products & Services / Community Building
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Namechanger Agency: Jung von Matt AG / Hamburg Client: Deutsches Kinderhilfswerk Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Ashes Agency: McCann / Madrid Client: Campofrío Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Marathon Walker Agency: Ogilvy / Paris + Gang production / Paris Client: Water for Africa Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Face of Litter Agency: Ogilvy & Mather Group HK / Hong Kong Client: Hong Kong CleanUp Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The McWhopper Proposal Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Events & Experiential
Skittles Holiday Pawn Shop Agency: BBDO / Toronto + Harbinger / Toronto Client: Wrigley Canada Category: Consumer - Brands, Products & Services / Events & Experiential
The Art of Waiting Agency: GREY BRASIL / São Paulo Client: Reclame Aqui Category: Consumer - Brands, Products & Services / Events & Experiential
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Brands, Products & Services / Events & Experiential
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Brands, Products & Services / Events & Experiential
Great Chinese Names for Great Britain Agency: Ogilvy / Beijing Client: Visit Britain Category: Consumer - Brands, Products & Services / User Generated Content
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Consumer - Brands, Products & Services / Media Relations
Technology & Stuff Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Media Relations
Inspiring Spirit Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Media Relations
The Guy Who Cut Everything in Half Agency: Serviceplan / Munich Client: Deutscher Anwaltverein Category: Consumer - Brands, Products & Services / Media Relations
The Unconventional Oven Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Give Mom Back Her Name Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

2016 Public Relations Silver Pencil

BBDO India / Mumbai

P&G India

Ariel - Share The Load

Consumer - Brands, Products & Services / Integrated Campaign

PR16009S

2016 Public Relations Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Brands, Products & Services / Integrated Campaign

PR16010S

2016 Public Relations Bronze Pencil

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

Consumer - Brands, Products & Services / Integrated Campaign

PR16011B

2016 Public Relations Bronze Pencil

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

Consumer - Brands, Products & Services / Events & Experiential

PR16002B

2016 Public Relations Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Brands, Products & Services / User Generated Content

PR16006G

2016 Public Relations Bronze Pencil

MCCANN BUCHARESt / Bucharest + MRM//MCCANN BUCHAREST / Bucharest + UM ROMANIA / Bucharest

KFC Romania

Rich Kids of Instagram

Consumer - Brands, Products & Services / User Generated Content

PR16007B

2016 Public Relations Silver Pencil

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Consumer - Brands, Products & Services / Media Relations

PR16001S

2016 Public Relations Gold Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16021G

2016 Public Relations Silver Pencil

Grey / New York + Rival School Pictures / New York

states United to Prevent Gun Violence

The Gun Shop

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16022S

2016 Public Relations Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto

AAUW

#TheReal10

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16023B

2016 Public Relations Gold Pencil

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16026G

2016 Public Relations Silver Pencil

Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16027S

2016 Public Relations Gold Pencil

Ogilvy & Mather,Taipei / Taipei city

Far EasTone Telecommunications Company

#MyFutureIsMineToSave

CSR - Brands, Products & Services / Brands, Products & Services

PR16012G

2016 Public Relations Silver Pencil

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

CSR - Brands, Products & Services / Brands, Products & Services

PR16013S

2016 Public Relations Bronze Pencil

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

CSR - Brands, Products & Services / Brands, Products & Services

PR16014B

2016 Public Relations Bronze Pencil

Whybin\TBWA Group / Melbourne

ANZ

Equal Future

CSR - Brands, Products & Services / Brands, Products & Services

PR16015B

2016 Public Relations Gold Pencil

Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore

Scoot

Inspiring Spirit

Craft - Brand Voice / Brand Voice

PR16024G

2016 Public Relations Bronze Pencil

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Craft - Brand Voice / Brand Voice

PR16025B

2016 Public Relations Gold Pencil

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16016G

2016 Public Relations Gold Pencil

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16017G

2016 Public Relations Gold Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16018G

2016 Public Relations Silver Pencil

Engine / London

Engine

Missing Type

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16019S

2016 Public Relations Bronze Pencil

DDB Group / Melbourne

Kidsafe

The Unconventional Oven

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16020B

2016 Public Relations Silver Pencil

FCB / Chicago, IL

Valspar

Color for the Colorblind

Consumer - Brands, Products & Services / Community Building

PR16003S

2016 Public Relations Bronze Pencil

360i / New York

Oscar Mayer

Sizzl

Consumer - Brands, Products & Services / Community Building

PR16004B

2016 Public Relations Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

Consumer - Brands, Products & Services / Community Building

PR16005B

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

Consumer - Brands, Products & Services / Integrated Campaign

PR16040M

2016 Public Relations Merit Award

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16060M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

Deutsches Kinderhilfswerk

The Namechanger

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16061M

2016 Public Relations Merit Award

McCann / Madrid

Campofrío

Ashes

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16062M

2016 Public Relations Merit Award

Ogilvy / Paris + Gang production / Paris

Water for Africa

The Marathon Walker

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16063M

2016 Public Relations Merit Award

Ogilvy & Mather Group HK / Hong Kong

Hong Kong CleanUp

The Face of Litter

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16064M

2016 Public Relations Merit Award

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16065M

2016 Public Relations Merit Award

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16066M

2016 Public Relations Merit Award

Y&R / New Zealand + DAVID / Miami

Burger King

The McWhopper Proposal

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16067M

2016 Public Relations Merit Award

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Consumer - Brands, Products & Services / Events & Experiential

PR16032M

2016 Public Relations Merit Award

BBDO / Toronto + Harbinger / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Brands, Products & Services / Events & Experiential

PR16033M

2016 Public Relations Merit Award

GREY BRASIL / São Paulo

Reclame Aqui

The Art of Waiting

Consumer - Brands, Products & Services / Events & Experiential

PR16034M

2016 Public Relations Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Brands, Products & Services / Events & Experiential

PR16035M

2016 Public Relations Merit Award

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Brands, Products & Services / Events & Experiential

PR16036M

2016 Public Relations Merit Award

Ogilvy / Beijing

Visit Britain

Great Chinese Names for Great Britain

Consumer - Brands, Products & Services / User Generated Content

PR16039M

2016 Public Relations Merit Award

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Consumer - Brands, Products & Services / Media Relations

PR16028M

2016 Public Relations Merit Award

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

Consumer - Brands, Products & Services / Media Relations

PR16029M

2016 Public Relations Merit Award

Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore

Scoot

Inspiring Spirit

Consumer - Brands, Products & Services / Media Relations

PR16030M

2016 Public Relations Merit Award

Serviceplan / Munich

Deutscher Anwaltverein

The Guy Who Cut Everything in Half

Consumer - Brands, Products & Services / Media Relations

PR16031M

2016 Public Relations Merit Award

DDB Group / Melbourne

Kidsafe

The Unconventional Oven

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16054M

2016 Public Relations Merit Award

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16055M

2016 Public Relations Merit Award

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16056M

2016 Public Relations Merit Award

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16057M

2016 Public Relations Merit Award

Impact BBDO / Dubai

UN Women

Give Mom Back Her Name

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16058M

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