The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Inspiring Spirit Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
Inspiring Spirit Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Craft - Brand Voice / Brand Voice
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Craft - Brand Voice / Brand Voice
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
Rich Kids of Instagram Agency: MCCANN BUCHARESt / Bucharest + MRM//MCCANN BUCHAREST / Bucharest + UM ROMANIA / Bucharest Client: KFC Romania Category: Consumer - Brands, Products & Services / User Generated Content
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: states United to Prevent Gun Violence Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Ariel - Share The Load Agency: BBDO India / Mumbai Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Technology & Stuff Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Integrated Campaign
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Missing Type Agency: Engine / London Client: Engine Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
The Unconventional Oven Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Color for the Colorblind Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Brands, Products & Services / Community Building
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Consumer - Brands, Products & Services / Community Building
#MyFutureIsMineToSave Agency: Ogilvy & Mather,Taipei / Taipei city Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: CSR - Brands, Products & Services / Brands, Products & Services
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Equal Future Agency: Whybin\TBWA Group / Melbourne Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services
Chicken Tweet Betty Agency: Marketforce / Perth Client: Chicken Treat Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Real McCann vs Mad Men McCann Agency: McCann Worldgroup / New York Client: McCann Worldgroup Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Events & Experiential
Skittles Holiday Pawn Shop Agency: BBDO / Toronto + Harbinger / Toronto Client: Wrigley Canada Category: Consumer - Brands, Products & Services / Events & Experiential
The Art of Waiting Agency: GREY BRASIL / São Paulo Client: Reclame Aqui Category: Consumer - Brands, Products & Services / Events & Experiential
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Brands, Products & Services / Events & Experiential
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Brands, Products & Services / Events & Experiential
Don't Drink and Dive Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Corporate Communications / Corporate Communications
Missing Type Agency: Engine / London Client: Engine Category: Craft - Brand Voice / Brand Voice
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Craft - Brand Voice / Brand Voice
Feel Every Smile Agency: J. Walter Thompson / London Client: Listerine Category: Craft - Brand Voice / Brand Voice
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: Craft - Brand Voice / Brand Voice
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Craft - Brand Voice / Brand Voice
Wishes for Baby Agency: Weber Shandwick / New York, Boston Client: Fisher-Price Category: Craft - Brand Voice / Brand Voice
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Corporate Communications / Corporate Communications
The Skippable Wishes Agency: Marcel / Paris Client: Publicis Groupe Category: Consumer - Corporate Communications / Corporate Communications
Real McCann vs Mad Men McCann Agency: McCann Worldgroup / New York Client: McCann Worldgroup Category: Consumer - Corporate Communications / Corporate Communications
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Namechanger Agency: Jung von Matt AG / Hamburg Client: Deutsches Kinderhilfswerk Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Ashes Agency: McCann / Madrid Client: Campofrío Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Marathon Walker Agency: Ogilvy / Paris + Gang production / Paris Client: Water for Africa Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Face of Litter Agency: Ogilvy & Mather Group HK / Hong Kong Client: Hong Kong CleanUp Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Innovation - Innovation in Public Relations / Innovation in Public Relations

2016 Public Relations Gold Pencil

Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore

Scoot

Inspiring Spirit

Consumer - Brands, Products & Services / Integrated Campaign

PR16008G

2016 Public Relations Gold Pencil

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16026G

2016 Public Relations Silver Pencil

Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16027S

2016 Public Relations Bronze Pencil

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

Consumer - Brands, Products & Services / Events & Experiential

PR16002B

2016 Public Relations Gold Pencil

Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore

Scoot

Inspiring Spirit

Craft - Brand Voice / Brand Voice

PR16024G

2016 Public Relations Bronze Pencil

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Craft - Brand Voice / Brand Voice

PR16025B

2016 Public Relations Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Brands, Products & Services / User Generated Content

PR16006G

2016 Public Relations Bronze Pencil

MCCANN BUCHARESt / Bucharest + MRM//MCCANN BUCHAREST / Bucharest + UM ROMANIA / Bucharest

KFC Romania

Rich Kids of Instagram

Consumer - Brands, Products & Services / User Generated Content

PR16007B

2016 Public Relations Silver Pencil

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Consumer - Brands, Products & Services / Media Relations

PR16001S

2016 Public Relations Gold Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16021G

2016 Public Relations Silver Pencil

Grey / New York + Rival School Pictures / New York

states United to Prevent Gun Violence

The Gun Shop

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16022S

2016 Public Relations Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto

AAUW

#TheReal10

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16023B

2016 Public Relations Silver Pencil

BBDO India / Mumbai

P&G India

Ariel - Share The Load

Consumer - Brands, Products & Services / Integrated Campaign

PR16009S

2016 Public Relations Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Brands, Products & Services / Integrated Campaign

PR16010S

2016 Public Relations Bronze Pencil

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

Consumer - Brands, Products & Services / Integrated Campaign

PR16011B

2016 Public Relations Gold Pencil

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16016G

2016 Public Relations Gold Pencil

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16017G

2016 Public Relations Gold Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16018G

2016 Public Relations Silver Pencil

Engine / London

Engine

Missing Type

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16019S

2016 Public Relations Bronze Pencil

DDB Group / Melbourne

Kidsafe

The Unconventional Oven

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16020B

2016 Public Relations Silver Pencil

FCB / Chicago, IL

Valspar

Color for the Colorblind

Consumer - Brands, Products & Services / Community Building

PR16003S

2016 Public Relations Bronze Pencil

360i / New York

Oscar Mayer

Sizzl

Consumer - Brands, Products & Services / Community Building

PR16004B

2016 Public Relations Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

Consumer - Brands, Products & Services / Community Building

PR16005B

2016 Public Relations Gold Pencil

Ogilvy & Mather,Taipei / Taipei city

Far EasTone Telecommunications Company

#MyFutureIsMineToSave

CSR - Brands, Products & Services / Brands, Products & Services

PR16012G

2016 Public Relations Silver Pencil

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

CSR - Brands, Products & Services / Brands, Products & Services

PR16013S

2016 Public Relations Bronze Pencil

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

CSR - Brands, Products & Services / Brands, Products & Services

PR16014B

2016 Public Relations Bronze Pencil

Whybin\TBWA Group / Melbourne

ANZ

Equal Future

CSR - Brands, Products & Services / Brands, Products & Services

PR16015B

2016 Public Relations Merit Award

Marketforce / Perth

Chicken Treat

Chicken Tweet Betty

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16074M

2016 Public Relations Merit Award

McCann Worldgroup / New York

McCann Worldgroup

Real McCann vs Mad Men McCann

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16075M

2016 Public Relations Merit Award

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Consumer - Brands, Products & Services / Events & Experiential

PR16032M

2016 Public Relations Merit Award

BBDO / Toronto + Harbinger / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Brands, Products & Services / Events & Experiential

PR16033M

2016 Public Relations Merit Award

GREY BRASIL / São Paulo

Reclame Aqui

The Art of Waiting

Consumer - Brands, Products & Services / Events & Experiential

PR16034M

2016 Public Relations Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Brands, Products & Services / Events & Experiential

PR16035M

2016 Public Relations Merit Award

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Brands, Products & Services / Events & Experiential

PR16036M

2016 Public Relations Merit Award

Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Corporate Communications / Corporate Communications

PR16049M

2016 Public Relations Merit Award

Engine / London

Engine

Missing Type

Craft - Brand Voice / Brand Voice

PR16068M

2016 Public Relations Merit Award

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Craft - Brand Voice / Brand Voice

PR16069M

2016 Public Relations Merit Award

J. Walter Thompson / London

Listerine

Feel Every Smile

Craft - Brand Voice / Brand Voice

PR16070M

2016 Public Relations Merit Award

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

Craft - Brand Voice / Brand Voice

PR16071M

2016 Public Relations Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Craft - Brand Voice / Brand Voice

PR16072M

2016 Public Relations Merit Award

Weber Shandwick / New York, Boston

Fisher-Price

Wishes for Baby

Craft - Brand Voice / Brand Voice

PR16073M

2016 Public Relations Merit Award

Marcel / Paris

Orange

RelockLove

Consumer - Corporate Communications / Corporate Communications

PR16041M

2016 Public Relations Merit Award

Marcel / Paris

Publicis Groupe

The Skippable Wishes

Consumer - Corporate Communications / Corporate Communications

PR16042M

2016 Public Relations Merit Award

McCann Worldgroup / New York

McCann Worldgroup

Real McCann vs Mad Men McCann

Consumer - Corporate Communications / Corporate Communications

PR16043M

2016 Public Relations Merit Award

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16060M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

Deutsches Kinderhilfswerk

The Namechanger

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16061M

2016 Public Relations Merit Award

McCann / Madrid

Campofrío

Ashes

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16062M

2016 Public Relations Merit Award

Ogilvy / Paris + Gang production / Paris

Water for Africa

The Marathon Walker

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16063M

2016 Public Relations Merit Award

Ogilvy & Mather Group HK / Hong Kong

Hong Kong CleanUp

The Face of Litter

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16064M

2016 Public Relations Merit Award

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16065M

Follow Us