The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
Category
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Category
Select Category
- Select Category
- Consumer - Brands, Products & Services
- Consumer - Corporate Communications
- Craft - Brand Voice
- Craft - Response / Real-Time Activity
- CSR - Brands, Products & Services
- CSR - Corporate Communications
- Innovation - Innovation in Public Relations
- Non-Profit - Brands, Products & Services
- Non-Profit - Public Affairs / Politics / Lobbying
Award
Agency
Client
Title
Category
Annual ID

Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign

#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity


Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content


Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot Category: Craft - Brand Voice / Brand Voice


#MyFutureIsMineToSave
Agency: Ogilvy & Mather,Taipei / Taipei city
Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services


#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Brands, Products & Services / Brands, Products & Services


Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Brands, Products & Services / Brands, Products & Services


Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services


Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign


Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity


The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: states United to Prevent Gun Violence Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations


The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: CSR - Brands, Products & Services / Brands, Products & Services


Missing Type
Agency: Engine / London
Client: Engine Category: Non-Profit - Brands, Products & Services / Brands, Products & Services


Color for the Colorblind
Agency: FCB / Chicago, IL
Client: Valspar Category: Consumer - Brands, Products & Services / Community Building


Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign


#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign


Rich Kids of Instagram
Agency: MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: KFC Romania Category: Consumer - Brands, Products & Services / User Generated Content


#TheReal10
Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto
Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Craft - Brand Voice / Brand Voice


Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential


Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services


Equal Future
Agency: Whybin\TBWA Group / Melbourne
Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services


The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services


Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building


Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Consumer - Brands, Products & Services / Community Building


Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Consumer - Brands, Products & Services / Integrated Campaign


Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity


Real McCann vs Mad Men McCann
Agency: McCann Worldgroup / New York
Client: McCann Worldgroup Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity


Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa Category: CSR - Corporate Communications / Corporate Communications


Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


Ashes
Agency: McCann / Madrid
Client: Campofrío Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


The Marathon Walker
Agency: Ogilvy / Paris + Gang production / Paris
Client: Water for Africa Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


The Face of Litter
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Hong Kong CleanUp Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


The McWhopper Proposal
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: Innovation - Innovation in Public Relations / Innovation in Public Relations


Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing
Client: Visit Britain Category: Consumer - Brands, Products & Services / User Generated Content


The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


The Gay Sweater
Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto
Client: The Canadian Centre for Gender and Sexual Diversity Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying


#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Craft - Brand Voice / Brand Voice


Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Craft - Brand Voice / Brand Voice


Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: Craft - Brand Voice / Brand Voice


Award:
2016 Public Relations Best of Discipline Pencil
Agency:
Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16008G

Award:
2016 Public Relations Gold Pencil
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16026G

Award:
2016 Public Relations Gold Pencil
Agency:
R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Brands, Products & Services / User Generated Content
Annual ID:
PR16006G

Award:
2016 Public Relations Gold Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16021G

Award:
2016 Public Relations Gold Pencil
Agency:
Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client:
Scoot
Title:
Inspiring Spirit
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16024G

Award:
2016 Public Relations Gold Pencil
Agency:
Ogilvy & Mather,Taipei / Taipei city
Client:
Far EasTone Telecommunications Company
Title:
#MyFutureIsMineToSave
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16012G

Award:
2016 Public Relations Gold Pencil
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16016G

Award:
2016 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Mumbai, India
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16017G

Award:
2016 Public Relations Gold Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16018G

Award:
2016 Public Relations Gold Pencil
Agency:
Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16008G

Award:
2016 Public Relations Silver Pencil
Agency:
Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16027S

Award:
2016 Public Relations Silver Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
states United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16022S

Award:
2016 Public Relations Silver Pencil
Agency:
Atomic 212 / Sydney
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16001S

Award:
2016 Public Relations Silver Pencil
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16013S

Award:
2016 Public Relations Silver Pencil
Agency:
Engine / London
Client:
Engine
Title:
Missing Type
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16019S

Award:
2016 Public Relations Silver Pencil
Agency:
FCB / Chicago, IL
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16003S

Award:
2016 Public Relations Silver Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share The Load
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16009S

Award:
2016 Public Relations Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16010S

Award:
2016 Public Relations Bronze Pencil
Agency:
MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest
Client:
KFC Romania
Title:
Rich Kids of Instagram
Category:
Consumer - Brands, Products & Services / User Generated Content
Annual ID:
PR16007B

Award:
2016 Public Relations Bronze Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto
Client:
AAUW
Title:
#TheReal10
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16023B

Award:
2016 Public Relations Bronze Pencil
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16025B

Award:
2016 Public Relations Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16002B

Award:
2016 Public Relations Bronze Pencil
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16014B

Award:
2016 Public Relations Bronze Pencil
Agency:
Whybin\TBWA Group / Melbourne
Client:
ANZ
Title:
Equal Future
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16015B

Award:
2016 Public Relations Bronze Pencil
Agency:
DDB Group / Melbourne
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16020B

Award:
2016 Public Relations Bronze Pencil
Agency:
360i / New York
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16004B

Award:
2016 Public Relations Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16005B

Award:
2016 Public Relations Bronze Pencil
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16011B

Award:
2016 Public Relations Merit Award
Agency:
Marketforce / Perth
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16074M

Award:
2016 Public Relations Merit Award
Agency:
McCann Worldgroup / New York
Client:
McCann Worldgroup
Title:
Real McCann vs Mad Men McCann
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16075M

Award:
2016 Public Relations Merit Award
Agency:
Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Corporate Communications / Corporate Communications
Annual ID:
PR16049M

Award:
2016 Public Relations Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16060M

Award:
2016 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16061M

Award:
2016 Public Relations Merit Award
Agency:
McCann / Madrid
Client:
Campofrío
Title:
Ashes
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16062M

Award:
2016 Public Relations Merit Award
Agency:
Ogilvy / Paris + Gang production / Paris
Client:
Water for Africa
Title:
The Marathon Walker
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16063M

Award:
2016 Public Relations Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Hong Kong CleanUp
Title:
The Face of Litter
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16064M

Award:
2016 Public Relations Merit Award
Agency:
Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16065M

Award:
2016 Public Relations Merit Award
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16066M

Award:
2016 Public Relations Merit Award
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
The McWhopper Proposal
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16067M

Award:
2016 Public Relations Merit Award
Agency:
Ogilvy / Beijing
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Brands, Products & Services / User Generated Content
Annual ID:
PR16039M

Award:
2016 Public Relations Merit Award
Agency:
DDB Group / Melbourne
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16054M

Award:
2016 Public Relations Merit Award
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16055M

Award:
2016 Public Relations Merit Award
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16056M

Award:
2016 Public Relations Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16057M

Award:
2016 Public Relations Merit Award
Agency:
Impact BBDO / Dubai
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16058M

Award:
2016 Public Relations Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
The Gay Sweater
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Annual ID:
PR16059M

Award:
2016 Public Relations Merit Award
Agency:
Engine / London
Client:
Engine
Title:
Missing Type
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16068M

Award:
2016 Public Relations Merit Award
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16069M

Award:
2016 Public Relations Merit Award
Agency:
J. Walter Thompson / London
Client:
Listerine
Title:
Feel Every Smile
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16070M
