The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Marathon Walker Agency: Ogilvy / Paris + Gang production / Paris Client: Water for Africa Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Face of Litter Agency: Ogilvy & Mather Group HK / Hong Kong Client: Hong Kong CleanUp Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The McWhopper Proposal Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign
SKINS Official FIFA Non-Sponsor Agency: BBD Perfect Storm / London Client: SKINS Category: CSR - Brands, Products & Services / Brands, Products & Services
Jesses Priced Out Agency: DCX Growth Accelerator / NYC Client: Jesse's Deli Category: CSR - Brands, Products & Services / Brands, Products & Services
Bell Let's Talk Agency: lg2 / Montreal + lg2fabrique / Montreal Client: Bell Category: CSR - Brands, Products & Services / Brands, Products & Services
Priceless Pets Agency: NBS / Rio de Janeiro Client: Purina / Quatro Patinhas Category: CSR - Brands, Products & Services / Brands, Products & Services
Don't Drink and Dive Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Brands, Products & Services / Brands, Products & Services
Donate A Face Agency: Cheil India / Gurgaon Client: Chhanv (Should these be CAPS?) Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Music vs Gun Violence Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Pay With Blood Agency: MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest Client: Untold Festival And National Blood Donations Institute Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Living Memories Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Chicken Tweet Betty Agency: Marketforce / Perth Client: Chicken Treat Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Real McCann vs Mad Men McCann Agency: McCann Worldgroup / New York Client: McCann Worldgroup Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Missing Type Agency: Engine / London Client: Engine Category: Craft - Brand Voice / Brand Voice
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Craft - Brand Voice / Brand Voice
Feel Every Smile Agency: J. Walter Thompson / London Client: Listerine Category: Craft - Brand Voice / Brand Voice
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: Craft - Brand Voice / Brand Voice
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Craft - Brand Voice / Brand Voice
Wishes for Baby Agency: Weber Shandwick / New York, Boston Client: Fisher-Price Category: Craft - Brand Voice / Brand Voice
Don't Drink and Dive Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Corporate Communications / Corporate Communications
Inspiring Spirit Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign

2016 Public Relations Merit Award

Ogilvy / Paris + Gang production / Paris

Water for Africa

The Marathon Walker

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16063M

2016 Public Relations Merit Award

Ogilvy & Mather Group HK / Hong Kong

Hong Kong CleanUp

The Face of Litter

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16064M

2016 Public Relations Merit Award

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16065M

2016 Public Relations Merit Award

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16066M

2016 Public Relations Merit Award

Y&R / New Zealand + DAVID / Miami

Burger King

The McWhopper Proposal

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16067M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

Consumer - Brands, Products & Services / Integrated Campaign

PR16040M

2016 Public Relations Merit Award

BBD Perfect Storm / London

SKINS

SKINS Official FIFA Non-Sponsor

CSR - Brands, Products & Services / Brands, Products & Services

PR16044M

2016 Public Relations Merit Award

DCX Growth Accelerator / NYC

Jesse's Deli

Jesses Priced Out

CSR - Brands, Products & Services / Brands, Products & Services

PR16045M

2016 Public Relations Merit Award

lg2 / Montreal + lg2fabrique / Montreal

Bell

Bell Let's Talk

CSR - Brands, Products & Services / Brands, Products & Services

PR16046M

2016 Public Relations Merit Award

NBS / Rio de Janeiro

Purina / Quatro Patinhas

Priceless Pets

CSR - Brands, Products & Services / Brands, Products & Services

PR16047M

2016 Public Relations Merit Award

Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Brands, Products & Services / Brands, Products & Services

PR16048M

2016 Public Relations Merit Award

Cheil India / Gurgaon

Chhanv (Should these be CAPS?)

Donate A Face

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16050M

2016 Public Relations Merit Award

Leo Burnett / Chicago

Chicago Ideas

Music vs Gun Violence

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16051M

2016 Public Relations Merit Award

MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest

Untold Festival And National Blood Donations Institute

Pay With Blood

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16052M

2016 Public Relations Merit Award

Y&R New Zealand / Wellington

Brake - The Road Safety Charity

Living Memories

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16053M

2016 Public Relations Merit Award

Marketforce / Perth

Chicken Treat

Chicken Tweet Betty

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16074M

2016 Public Relations Merit Award

McCann Worldgroup / New York

McCann Worldgroup

Real McCann vs Mad Men McCann

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16075M

2016 Public Relations Merit Award

Engine / London

Engine

Missing Type

Craft - Brand Voice / Brand Voice

PR16068M

2016 Public Relations Merit Award

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Craft - Brand Voice / Brand Voice

PR16069M

2016 Public Relations Merit Award

J. Walter Thompson / London

Listerine

Feel Every Smile

Craft - Brand Voice / Brand Voice

PR16070M

2016 Public Relations Merit Award

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

Craft - Brand Voice / Brand Voice

PR16071M

2016 Public Relations Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Craft - Brand Voice / Brand Voice

PR16072M

2016 Public Relations Merit Award

Weber Shandwick / New York, Boston

Fisher-Price

Wishes for Baby

Craft - Brand Voice / Brand Voice

PR16073M

2016 Public Relations Merit Award

Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Corporate Communications / Corporate Communications

PR16049M

2016 Public Relations Gold Pencil

Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore

Scoot

Inspiring Spirit

Consumer - Brands, Products & Services / Integrated Campaign

PR16008G

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