The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Websites / Websites
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance Category: Consumer - Websites / E-Commerce
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Advertising / Advertising
Inferno
Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client: Falter Newspaper Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy Category: Consumer - Websites / Durable Goods
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg Category: Consumer - Websites / Branded Games
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Websites / Social Networks / Community
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
Agency: BlueDigital / Beijing
Client: Baidu Category: Innovation - Websites / Websites
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm
Client: Trygg-Hansa Category: CSR - Advertising / Advertising
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Consumer - Websites / Travel, Entertainment & Leisure
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music Entertainment Category: Craft - Sound Design / Sound Design
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Stabilo True Colours
Agency: Jung von Matt AG / Hamburg
Client: STABILO International Category: Consumer - Websites / Services
The Banner that Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M Category: Consumer - Advertising / Banners
The A-Z of YouTube: Celebrating 10 Years
Agency: Hook / Ann Arbor
Client: YouTube Category: Consumer - Websites / Branded Games
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Craft - Website Design / Website Design
Act of Love
Agency: Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo
Client: Sagami Rubber Industries Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
Netflix socks
Agency: Deeplocal / Pittsburgh
Client: Netflix Category: Innovation - Advertising / Advertising
Explore Stockholm - Sightseeing reinvented
Agency: We Are Yours / Stockholm + Taxi / Stockholm
Client: Taxi Stockholm Category: Innovation - Advertising / Advertising
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix Category: Consumer - Websites / Publications & Media
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Advertising / Advertising
Sharks ReScored
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Craft - Sound Design / Sound Design
Mortal Timeline
Agency: BBDO Russia Group / Moscow
Client: intouch Insurance Category: Consumer - Advertising / Interactive Video
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Green Name
Agency: Dentsu Inc. / Tokyo
Client: Kirin Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute
Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai
Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: CSR - Websites / Websites
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Craft - Website Design / Website Design
Meet Halfway
Agency: CP+B / LA
Client: PayPal / Airbnb Category: Consumer - Websites / Social Networks / Community
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: Consumer - Websites / Social Networks / Community
MTV VMA
Agency: Jam3 / Toronto
Client: MTV Category: Consumer - Websites / Social Networks / Community
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Advertising / Advertising
Switcheroo
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Category: Innovation - Advertising / Advertising
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE Category: Innovation - Advertising / Advertising
Life Unpaused
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Innovation - Advertising / Advertising
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Innovation - Advertising / Advertising
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Innovation - Advertising / Advertising
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia Category: Innovation - Advertising / Advertising
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Innovation - Advertising / Advertising
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Award:
2016 Interactive Gold Pencil
Agency:
Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Annual ID:
IN16008G
Award:
2016 Interactive Gold Pencil
Agency:
what3words / London
Client:
what3words
Title:
The world addressed
Category:
Innovation - Websites / Websites
Annual ID:
IN16029G
Award:
2016 Interactive Gold Pencil
Agency:
Zambezi / Culver City + Active Theory / Venice
Client:
Stance
Title:
Shop With the Force
Category:
Consumer - Websites / E-Commerce
Annual ID:
IN16015G
Award:
2016 Interactive Gold Pencil
Agency:
Marcel / Paris
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Websites / Publications & Media
Annual ID:
IN16010G
Award:
2016 Interactive Gold Pencil
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16026G
Award:
2016 Interactive Gold Pencil
Agency:
Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client:
Falter Newspaper
Title:
Inferno
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Annual ID:
IN16033G
Award:
2016 Interactive Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16004G
Award:
2016 Interactive Gold Pencil
Agency:
Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client:
Björn Borg
Title:
First Person Lover
Category:
Consumer - Websites / Branded Games
Annual ID:
IN16013G
Award:
2016 Interactive Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16016S
Award:
2016 Interactive Silver Pencil
Agency:
BlueDigital / Beijing
Client:
Baidu
Title:
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
Category:
Innovation - Websites / Websites
Annual ID:
IN16030S
Award:
2016 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16027S
Award:
2016 Interactive Silver Pencil
Agency:
Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Advertising / Advertising
Annual ID:
IN16023S
Award:
2016 Interactive Silver Pencil
Agency:
84. / Paris
Client:
Because Music
Title:
Because Recollection
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Annual ID:
IN16009S
Award:
2016 Interactive Silver Pencil
Agency:
Havas Worldwide / New York + Studio 6 / New York
Client:
Legacy Recordings/Sony Music Entertainment
Title:
Bob Dylan - Studio A Revisited
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16035S
Award:
2016 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16019S
Award:
2016 Interactive Silver Pencil
Agency:
Anomaly / New York
Client:
MyMusicRx
Title:
Bedstock
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16025S
Award:
2016 Interactive Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
STABILO International
Title:
Stabilo True Colours
Category:
Consumer - Websites / Services
Annual ID:
IN16006S
Award:
2016 Interactive Silver Pencil
Agency:
Marcel / Paris
Client:
Orange
Title:
RelockLove
Category:
Consumer - Websites / Services
Annual ID:
IN16007S
Award:
2016 Interactive Silver Pencil
Agency:
BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client:
3M
Title:
The Banner that Makes You Like Banners
Category:
Consumer - Advertising / Banners
Annual ID:
IN16017S
Award:
2016 Interactive Silver Pencil
Agency:
Hook / Ann Arbor
Client:
YouTube
Title:
The A-Z of YouTube: Celebrating 10 Years
Category:
Consumer - Websites / Branded Games
Annual ID:
IN16014S
Award:
2016 Interactive Silver Pencil
Agency:
Jam3 / Toronto + Modiki / Istanbul
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Craft - Website Design / Website Design
Annual ID:
IN16037S
Award:
2016 Interactive Silver Pencil
Agency:
Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo
Client:
Sagami Rubber Industries
Title:
Act of Love
Category:
Consumer - Websites / Cosmetics, Toiletries & Personal Care
Annual ID:
IN16001S
Award:
2016 Interactive Bronze Pencil
Agency:
Deeplocal / Pittsburgh
Client:
Netflix
Title:
Netflix socks
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16031B
Award:
2016 Interactive Bronze Pencil
Agency:
We Are Yours / Stockholm + Taxi / Stockholm
Client:
Taxi Stockholm
Title:
Explore Stockholm - Sightseeing reinvented
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16032B
Award:
2016 Interactive Bronze Pencil
Agency:
BBH NY / New York
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Websites / Publications & Media
Annual ID:
IN16011B
Award:
2016 Interactive Bronze Pencil
Agency:
Jam3 / Toronto
Client:
MTV
Title:
MTV VMA
Category:
Consumer - Websites / Publications & Media
Annual ID:
IN16012B
Award:
2016 Interactive Bronze Pencil
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16028B
Award:
2016 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Advertising / Advertising
Annual ID:
IN16024B
Award:
2016 Interactive Bronze Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Sharks ReScored
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16036B
Award:
2016 Interactive Bronze Pencil
Agency:
BBDO Russia Group / Moscow
Client:
intouch Insurance
Title:
Mortal Timeline
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16020B
Award:
2016 Interactive Bronze Pencil
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16021B
Award:
2016 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Kirin
Title:
Green Name
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Annual ID:
IN16034B
Award:
2016 Interactive Bronze Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16005B
Award:
2016 Interactive Bronze Pencil
Agency:
Sid Lee / Montréal
Client:
Reno-Depot
Title:
The Cursor
Category:
Consumer - Advertising / Banners
Annual ID:
IN16018B
Award:
2016 Interactive Bronze Pencil
Agency:
BBH / London + Wellcom / London + 750mph / London
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16002B
Award:
2016 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai
Client:
Nike China
Title:
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16003B
Award:
2016 Interactive Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Websites / Websites
Annual ID:
IN16022B
Award:
2016 Interactive Bronze Pencil
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Website Design / Website Design
Annual ID:
IN16038B
Award:
2016 Interactive Merit Award
Agency:
CP+B / LA
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16058M
Award:
2016 Interactive Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16059M
Award:
2016 Interactive Merit Award
Agency:
Jam3 / Toronto
Client:
MTV
Title:
MTV VMA
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16060M
Award:
2016 Interactive Merit Award
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16101M
Award:
2016 Interactive Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers
Title:
Switcheroo
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16102M
Award:
2016 Interactive Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16103M
Award:
2016 Interactive Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16104M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16105M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16106M
Award:
2016 Interactive Merit Award
Agency:
Hungry Boys / Moscow
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16107M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16108M
Award:
2016 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Unit9 / London
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Websites / Websites
Annual ID:
IN16095M
