The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Europe's Most Punctual Offer Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Advertising / Banners
ScrollPong Agency: Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi Client: KitKat Category: Consumer - Advertising / Banners
The Language of Fashion Agency: OgilvyOne Worldwide / Barcelona Client: LA REDOUTE Category: Consumer - Advertising / Banners
Preloader Agency: The Martin Agency / Richmond + Running With Scissors / Richmond Client: Tic Tac Category: Consumer - Advertising / Banners
Close The Loop Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm Client: H&M Category: CSR - Advertising / Advertising
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: CSR - Advertising / Advertising
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Advertising / Advertising
Earth 2045 Agency: M&C Saatchi / Stockholm Client: SPP Category: CSR - Advertising / Advertising
Aid To Cart Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: CSR - Advertising / Advertising
The Way - Nagasaki Newspaper Delivering Route Mapping Project Agency: DENTSU INC. / tokyo + DEC Management office / tokyo Client: The Nagasaki Shimbun Category: Craft - Data Visualization / Data Visualization
Halo 5: Guardians "Visualizer" Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Client: Microsoft Xbox Category: Craft - Data Visualization / Data Visualization
The MSSNG Project Agency: BBDO / New York Client: Autism Speaks Category: Craft - Website Design / Website Design
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Craft - Website Design / Website Design
Masahiromaruyama.com Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur Client: Masahiro Maruyama Category: Craft - Website Design / Website Design
Share The Force Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Client: Target Category: Craft - Website Design / Website Design
Namie Amuro ?Anything? for Google Chrome Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo Client: Dimension Point / Avex Music Creative Category: Craft - Website Design / Website Design
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Category: Craft - Website Design / Website Design
The War of 1996 Agency: Tool / Santa Monica Client: Twentieth Century Fox Category: Craft - Website Design / Website Design
Halo 5: Guardians "Visualizer" Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Client: Microsoft Xbox Category: Craft - Website Design / Website Design
Rethink Ornament Agency: Rethink / Toronto/Montreal/Vancouver + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver Client: Rethink Category: Consumer - Advertising / Self-Promotion
The MSSNG Project Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Websites / Websites
The One Who Will End Cancer Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney Client: Australian Cancer Research Foundation Category: Non-Profit - Websites / Websites
Welcome Home Agency: OgilvyOne / Barcelona Client: ACNUR Category: Non-Profit - Websites / Websites
Last Days of Ivory: Website and Branding Agency: Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA Client: Last Days Category: Non-Profit - Websites / Websites
SHOUT DOWN ARMS Agency: Scholz & Friends / Berlin Client: Control Arms Category: Non-Profit - Websites / Websites
Met Opera: A Reimagined Digital Platform Agency: Work & Co / Brooklyn, NY + Adage Technologies / Chicago, IL + Capacity Interactive / New York, NY Client: The Metropolitan Opera Category: Non-Profit - Websites / Websites
Clash of Clans - Virtual Reality Agency: Barton F. Graf / New York + Psyop / Los Angels Client: Supercell Category: Consumer - Advertising / Interactive Video
Come Alive Interactive Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Advertising / Interactive Video
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Consumer - Advertising / Interactive Video
How China Are You? Agency: Kolle Rebbe GmbH / Hamburg Client: Protonet Category: Consumer - Advertising / Interactive Video
Fast Forward, Hike Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Fast Forward, Going Up Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Nature Adventure Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Advertising / Interactive Video
Meet Halfway Agency: CP+B / LA Client: PayPal / Airbnb Category: Consumer - Websites / Social Networks / Community
Print For Help Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: Consumer - Websites / Social Networks / Community
MTV VMA Agency: Jam3 / Toronto Client: MTV Category: Consumer - Websites / Social Networks / Community
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Advertising / Advertising
Switcheroo Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Innovation - Advertising / Advertising
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Innovation - Advertising / Advertising
Life Unpaused Agency: Cossette / Toronto Client: SickKids Foundation Category: Innovation - Advertising / Advertising
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation - Advertising / Advertising
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Advertising / Advertising
Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Innovation - Advertising / Advertising
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Advertising / Advertising
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Category: Consumer - Websites / Publications & Media
Spotify Singles Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York Client: Spotify Category: Consumer - Websites / Publications & Media
Spotify Found Them First Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York Client: Spotify Category: Consumer - Websites / Publications & Media
Tmall Chinese Academy Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Websites / Services
16 Years Fly By Agency: OgilvyOne / Madrid + ATTIC Films / Madrid Client: ING DIRECT Category: Consumer - Websites / Services
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Non-Profit - Advertising / Advertising

2016 Interactive Merit Award

McCANN / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Consumer - Advertising / Banners

IN16061M

2016 Interactive Merit Award

Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi

KitKat

ScrollPong

Consumer - Advertising / Banners

IN16062M

2016 Interactive Merit Award

OgilvyOne Worldwide / Barcelona

LA REDOUTE

The Language of Fashion

Consumer - Advertising / Banners

IN16063M

2016 Interactive Merit Award

The Martin Agency / Richmond + Running With Scissors / Richmond

Tic Tac

Preloader

Consumer - Advertising / Banners

IN16064M

2016 Interactive Merit Award

Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm

H&M

Close The Loop

CSR - Advertising / Advertising

IN16077M

2016 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

CSR - Advertising / Advertising

IN16078M

2016 Interactive Merit Award

Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo

FIAT

Safety Wi-Fi

CSR - Advertising / Advertising

IN16079M

2016 Interactive Merit Award

M&C Saatchi / Stockholm

SPP

Earth 2045

CSR - Advertising / Advertising

IN16080M

2016 Interactive Merit Award

Sancho BBDO / Bogota

Exito Group / Food Bank

Aid To Cart

CSR - Advertising / Advertising

IN16081M

2016 Interactive Merit Award

DENTSU INC. / tokyo + DEC Management office / tokyo

The Nagasaki Shimbun

The Way - Nagasaki Newspaper Delivering Route Mapping Project

Craft - Data Visualization / Data Visualization

IN16115M

2016 Interactive Merit Award

twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm

Microsoft Xbox

Halo 5: Guardians "Visualizer"

Craft - Data Visualization / Data Visualization

IN16116M

2016 Interactive Merit Award

BBDO / New York

Autism Speaks

The MSSNG Project

Craft - Website Design / Website Design

IN16117M

2016 Interactive Merit Award

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Craft - Website Design / Website Design

IN16118M

2016 Interactive Merit Award

Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur

Masahiro Maruyama

Masahiromaruyama.com

Craft - Website Design / Website Design

IN16119M

2016 Interactive Merit Award

Deutsch / Los Angeles + MediaMonks / Los Angeles

Target

Share The Force

Craft - Website Design / Website Design

IN16120M

2016 Interactive Merit Award

EPOCH Inc. / Tokyo + DENTSU / Tokyo

Dimension Point / Avex Music Creative

Namie Amuro ?Anything? for Google Chrome

Craft - Website Design / Website Design

IN16121M

2016 Interactive Merit Award

Havas Worldwide / New York + Studio 6 / New York

Legacy Recordings/Sony Music

Bob Dylan - Studio A Revisited

Craft - Website Design / Website Design

IN16122M

2016 Interactive Merit Award

Tool / Santa Monica

Twentieth Century Fox

The War of 1996

Craft - Website Design / Website Design

IN16123M

2016 Interactive Merit Award

twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm

Microsoft Xbox

Halo 5: Guardians "Visualizer"

Craft - Website Design / Website Design

IN16124M

2016 Interactive Merit Award

Rethink / Toronto/Montreal/Vancouver + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver

Rethink

Rethink Ornament

Consumer - Advertising / Self-Promotion

IN16065M

2016 Interactive Merit Award

BBDO / New York

Autism Speaks

The MSSNG Project

Non-Profit - Websites / Websites

IN16082M

2016 Interactive Merit Award

M&C Saatchi / Sydney + Toby and Pete / Sydney

Australian Cancer Research Foundation

The One Who Will End Cancer

Non-Profit - Websites / Websites

IN16083M

2016 Interactive Merit Award

OgilvyOne / Barcelona

ACNUR

Welcome Home

Non-Profit - Websites / Websites

IN16084M

2016 Interactive Merit Award

Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA

Last Days

Last Days of Ivory: Website and Branding

Non-Profit - Websites / Websites

IN16085M

2016 Interactive Merit Award

Scholz & Friends / Berlin

Control Arms

SHOUT DOWN ARMS

Non-Profit - Websites / Websites

IN16086M

2016 Interactive Merit Award

Work & Co / Brooklyn, NY + Adage Technologies / Chicago, IL + Capacity Interactive / New York, NY

The Metropolitan Opera

Met Opera: A Reimagined Digital Platform

Non-Profit - Websites / Websites

IN16087M

2016 Interactive Merit Award

Barton F. Graf / New York + Psyop / Los Angels

Supercell

Clash of Clans - Virtual Reality

Consumer - Advertising / Interactive Video

IN16066M

2016 Interactive Merit Award

BBDO / New York

PepsiCo / Mountain Dew Kickstart

Come Alive Interactive

Consumer - Advertising / Interactive Video

IN16067M

2016 Interactive Merit Award

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Consumer - Advertising / Interactive Video

IN16068M

2016 Interactive Merit Award

Kolle Rebbe GmbH / Hamburg

Protonet

How China Are You?

Consumer - Advertising / Interactive Video

IN16069M

2016 Interactive Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Hike

Consumer - Advertising / Interactive Video

IN16070M

2016 Interactive Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Going Up

Consumer - Advertising / Interactive Video

IN16071M

2016 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Nature Adventure

Consumer - Advertising / Interactive Video

IN16072M

2016 Interactive Merit Award

CP+B / LA

PayPal / Airbnb

Meet Halfway

Consumer - Websites / Social Networks / Community

IN16058M

2016 Interactive Merit Award

FCB Brasil / São Paulo

Hewlett-Packard Brasil

Print For Help

Consumer - Websites / Social Networks / Community

IN16059M

2016 Interactive Merit Award

Jam3 / Toronto

MTV

MTV VMA

Consumer - Websites / Social Networks / Community

IN16060M

2016 Interactive Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Advertising / Advertising

IN16101M

2016 Interactive Merit Award

BBDO / New York

Mars Chocolate North America / Snickers

Switcheroo

Innovation - Advertising / Advertising

IN16102M

2016 Interactive Merit Award

BBDO / New York

GE

GE Podcast Theatre presents The Message

Innovation - Advertising / Advertising

IN16103M

2016 Interactive Merit Award

Cossette / Toronto

SickKids Foundation

Life Unpaused

Innovation - Advertising / Advertising

IN16104M

2016 Interactive Merit Award

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Innovation - Advertising / Advertising

IN16105M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Innovation - Advertising / Advertising

IN16106M

2016 Interactive Merit Award

Hungry Boys / Moscow

WWF Russia

Tiger Challenge

Innovation - Advertising / Advertising

IN16107M

2016 Interactive Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Innovation - Advertising / Advertising

IN16108M

2016 Interactive Merit Award

Havas Worldwide / New York + Studio 6 / New York

Legacy Recordings/Sony Music

Bob Dylan - Studio A Revisited

Consumer - Websites / Publications & Media

IN16050M

2016 Interactive Merit Award

Razorfish / New York + Stink Digital / New York + Spotify / New York

Spotify

Spotify Singles

Consumer - Websites / Publications & Media

IN16051M

2016 Interactive Merit Award

Razorfish / New York + Stink Digital / New York + Spotify / New York

Spotify

Spotify Found Them First

Consumer - Websites / Publications & Media

IN16052M

2016 Interactive Merit Award

Anomaly / Shanghai

Tmall

Tmall Chinese Academy

Consumer - Websites / Services

IN16048M

2016 Interactive Merit Award

OgilvyOne / Madrid + ATTIC Films / Madrid

ING DIRECT

16 Years Fly By

Consumer - Websites / Services

IN16049M

2016 Interactive Merit Award

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Non-Profit - Advertising / Advertising

IN16088M

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