The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Europe's Most Punctual Offer
Agency: McCANN / Copenhagen
Client: Scandinavian Airlines Category: Consumer - Advertising / Banners
ScrollPong
Agency: Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi
Client: KitKat Category: Consumer - Advertising / Banners
The Language of Fashion
Agency: OgilvyOne Worldwide / Barcelona
Client: LA REDOUTE Category: Consumer - Advertising / Banners
Preloader
Agency: The Martin Agency / Richmond + Running With Scissors / Richmond
Client: Tic Tac Category: Consumer - Advertising / Banners
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Innovation - Websites / Websites
Namie Amuro ?Anything? for Google Chrome
Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo
Client: Dimension Point / Avex Music Creative Category: Innovation - Websites / Websites
Inside Abbey Road
Agency: Google Creative Lab / London
Client: Google Category: Innovation - Websites / Websites
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Advertising / Advertising
Switcheroo
Agency: BBDO / New York
Client: Mars Chocolate North America / Snickers Category: Innovation - Advertising / Advertising
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE Category: Innovation - Advertising / Advertising
Life Unpaused
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Innovation - Advertising / Advertising
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Innovation - Advertising / Advertising
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Innovation - Advertising / Advertising
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia Category: Innovation - Advertising / Advertising
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Innovation - Advertising / Advertising
Rethink Ornament
Agency: Rethink + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver
Client: Rethink Category: Consumer - Advertising / Self-Promotion
The Way - Nagasaki Newspaper Delivering Route Mapping Project
Agency: DENTSU INC. / tokyo + DEC Management office / tokyo
Client: The Nagasaki Shimbun Category: Craft - Data Visualization / Data Visualization
Halo 5: Guardians "Visualizer"
Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm
Client: Microsoft Xbox Category: Craft - Data Visualization / Data Visualization
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall Category: Consumer - Websites / Services
16 Years Fly By
Agency: OgilvyOne / Madrid + ATTIC Films / Madrid
Client: ING DIRECT Category: Consumer - Websites / Services
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Websites / Automotive Products & Services
Clash of Clans - Virtual Reality
Agency: Barton F. Graf / New York + Psyop / Los Angels
Client: Supercell Category: Consumer - Advertising / Interactive Video
Come Alive Interactive
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Advertising / Interactive Video
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Consumer - Advertising / Interactive Video
How China Are You?
Agency: Kolle Rebbe GmbH / Hamburg
Client: Protonet Category: Consumer - Advertising / Interactive Video
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Nature Adventure
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Advertising / Interactive Video
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Craft - Sound Design / Sound Design
Bug Configurator
Agency: Ogilvy / Beijing
Client: Volkswagen Category: Craft - Sound Design / Sound Design
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: UNFCCC Category: Craft - Sound Design / Sound Design
PlayDowJones
Agency: Wiktor Leo Burnett / Bratislava
Client: J&T Bank Category: Craft - Sound Design / Sound Design
VBK Challenge : I (actually) read and agreed
Agency: FRED & FARID / PARIS
Client: Very Bad Kids by Carambar (Mondelez) Category: Consumer - Websites / Food & Drinks
Colorfilled
Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh
Client: Oreo Category: Consumer - Websites / Food & Drinks
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks Category: Non-Profit - Websites / Websites
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Non-Profit - Websites / Websites
Last Days of Ivory: Website and Branding
Agency: Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA
Client: Last Days Category: Non-Profit - Websites / Websites
SHOUT DOWN ARMS
Agency: Scholz & Friends / Berlin
Client: Control Arms Category: Non-Profit - Websites / Websites
Met Opera: A Reimagined Digital Platform
Agency: Work & Co / Brooklyn, NY + Adage Technologies / Chicago, IL + Capacity Interactive / New York, NY
Client: The Metropolitan Opera Category: Non-Profit - Websites / Websites
Hall of Colonel
Agency: Wieden+Kennedy / Portland + Resn / Wellington, New Zealand
Client: KFC Category: Consumer - Websites / Corporate Website
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks Category: Craft - Website Design / Website Design
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Craft - Website Design / Website Design
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Craft - Website Design / Website Design
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target Category: Craft - Website Design / Website Design
Award:
2016 Interactive Merit Award
Agency:
McCANN / Copenhagen
Client:
Scandinavian Airlines
Title:
Europe's Most Punctual Offer
Category:
Consumer - Advertising / Banners
Annual ID:
IN16061M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi
Client:
KitKat
Title:
ScrollPong
Category:
Consumer - Advertising / Banners
Annual ID:
IN16062M
Award:
2016 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Barcelona
Client:
LA REDOUTE
Title:
The Language of Fashion
Category:
Consumer - Advertising / Banners
Annual ID:
IN16063M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Running With Scissors / Richmond
Client:
Tic Tac
Title:
Preloader
Category:
Consumer - Advertising / Banners
Annual ID:
IN16064M
Award:
2016 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Unit9 / London
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Websites / Websites
Annual ID:
IN16095M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Websites / Websites
Annual ID:
IN16096M
Award:
2016 Interactive Merit Award
Agency:
EPOCH Inc. / Tokyo + DENTSU / Tokyo
Client:
Dimension Point / Avex Music Creative
Title:
Namie Amuro ?Anything? for Google Chrome
Category:
Innovation - Websites / Websites
Annual ID:
IN16097M
Award:
2016 Interactive Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
Inside Abbey Road
Category:
Innovation - Websites / Websites
Annual ID:
IN16098M
Award:
2016 Interactive Merit Award
Agency:
Marcel / Paris
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Innovation - Websites / Websites
Annual ID:
IN16099M
Award:
2016 Interactive Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Try on a Six
Category:
Innovation - Websites / Websites
Annual ID:
IN16100M
Award:
2016 Interactive Merit Award
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16101M
Award:
2016 Interactive Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America / Snickers
Title:
Switcheroo
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16102M
Award:
2016 Interactive Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16103M
Award:
2016 Interactive Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
Life Unpaused
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16104M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16105M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16106M
Award:
2016 Interactive Merit Award
Agency:
Hungry Boys / Moscow
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16107M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16108M
Award:
2016 Interactive Merit Award
Agency:
Rethink + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver
Client:
Rethink
Title:
Rethink Ornament
Category:
Consumer - Advertising / Self-Promotion
Annual ID:
IN16065M
Award:
2016 Interactive Merit Award
Agency:
DENTSU INC. / tokyo + DEC Management office / tokyo
Client:
The Nagasaki Shimbun
Title:
The Way - Nagasaki Newspaper Delivering Route Mapping Project
Category:
Craft - Data Visualization / Data Visualization
Annual ID:
IN16115M
Award:
2016 Interactive Merit Award
Agency:
twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm
Client:
Microsoft Xbox
Title:
Halo 5: Guardians "Visualizer"
Category:
Craft - Data Visualization / Data Visualization
Annual ID:
IN16116M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Sydney + Toby and Pete / Sydney
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Annual ID:
IN16110M
Award:
2016 Interactive Merit Award
Agency:
Anomaly / Shanghai
Client:
Tmall
Title:
Tmall Chinese Academy
Category:
Consumer - Websites / Services
Annual ID:
IN16048M
Award:
2016 Interactive Merit Award
Agency:
OgilvyOne / Madrid + ATTIC Films / Madrid
Client:
ING DIRECT
Title:
16 Years Fly By
Category:
Consumer - Websites / Services
Annual ID:
IN16049M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Websites / Automotive Products & Services
Annual ID:
IN16039M
Award:
2016 Interactive Merit Award
Agency:
Barton F. Graf / New York + Psyop / Los Angels
Client:
Supercell
Title:
Clash of Clans - Virtual Reality
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16066M
Award:
2016 Interactive Merit Award
Agency:
BBDO / New York
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Come Alive Interactive
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16067M
Award:
2016 Interactive Merit Award
Agency:
Jam3 / Toronto + Modiki / Istanbul
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16068M
Award:
2016 Interactive Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Protonet
Title:
How China Are You?
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16069M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16070M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16071M
Award:
2016 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Nature Adventure
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16072M
Award:
2016 Interactive Merit Award
Agency:
84. / Paris
Client:
Because Music
Title:
Because Recollection
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16111M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy / Beijing
Client:
Volkswagen
Title:
Bug Configurator
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16112M
Award:
2016 Interactive Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
UNFCCC
Title:
Iceberg Songs
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16113M
Award:
2016 Interactive Merit Award
Agency:
Wiktor Leo Burnett / Bratislava
Client:
J&T Bank
Title:
PlayDowJones
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16114M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16040M
Award:
2016 Interactive Merit Award
Agency:
FRED & FARID / PARIS
Client:
Very Bad Kids by Carambar (Mondelez)
Title:
VBK Challenge : I (actually) read and agreed
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16041M
Award:
2016 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Maya Design / Pittsburgh
Client:
Oreo
Title:
Colorfilled
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16042M
Award:
2016 Interactive Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16082M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Sydney + Toby and Pete / Sydney
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16083M
Award:
2016 Interactive Merit Award
Agency:
OgilvyOne / Barcelona
Client:
ACNUR
Title:
Welcome Home
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16084M
Award:
2016 Interactive Merit Award
Agency:
Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA
Client:
Last Days
Title:
Last Days of Ivory: Website and Branding
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16085M
Award:
2016 Interactive Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Control Arms
Title:
SHOUT DOWN ARMS
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16086M
Award:
2016 Interactive Merit Award
Agency:
Work & Co / Brooklyn, NY + Adage Technologies / Chicago, IL + Capacity Interactive / New York, NY
Client:
The Metropolitan Opera
Title:
Met Opera: A Reimagined Digital Platform
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16087M
Award:
2016 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland + Resn / Wellington, New Zealand
Client:
KFC
Title:
Hall of Colonel
Category:
Consumer - Websites / Corporate Website
Annual ID:
IN16053M
Award:
2016 Interactive Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Craft - Website Design / Website Design
Annual ID:
IN16117M
Award:
2016 Interactive Merit Award
Agency:
BBH / London + Wellcom / London + 750mph / London
Client:
Clarks
Title:
Unboxed
Category:
Craft - Website Design / Website Design
Annual ID:
IN16118M
Award:
2016 Interactive Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Craft - Website Design / Website Design
Annual ID:
IN16119M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles + MediaMonks / Los Angeles
Client:
Target
Title:
Share The Force
Category:
Craft - Website Design / Website Design
Annual ID:
IN16120M
