The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Europe's Most Punctual Offer Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Advertising / Banners
ScrollPong Agency: Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi Client: KitKat Category: Consumer - Advertising / Banners
The Language of Fashion Agency: OgilvyOne Worldwide / Barcelona Client: LA REDOUTE Category: Consumer - Advertising / Banners
Preloader Agency: The Martin Agency / Richmond + Running With Scissors / Richmond Client: Tic Tac Category: Consumer - Advertising / Banners
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Advertising / Advertising
Switcheroo Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Innovation - Advertising / Advertising
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Innovation - Advertising / Advertising
Life Unpaused Agency: Cossette / Toronto Client: SickKids Foundation Category: Innovation - Advertising / Advertising
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation - Advertising / Advertising
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Advertising / Advertising
Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Innovation - Advertising / Advertising
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Advertising / Advertising
Close The Loop Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm Client: H&M Category: CSR - Advertising / Advertising
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: CSR - Advertising / Advertising
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: CSR - Advertising / Advertising
Earth 2045 Agency: M&C Saatchi / Stockholm Client: SPP Category: CSR - Advertising / Advertising
Aid To Cart Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: CSR - Advertising / Advertising
Clash of Clans - Virtual Reality Agency: Barton F. Graf / New York + Psyop / Los Angels Client: Supercell Category: Consumer - Advertising / Interactive Video
Come Alive Interactive Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Advertising / Interactive Video
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Consumer - Advertising / Interactive Video
How China Are You? Agency: Kolle Rebbe GmbH / Hamburg Client: Protonet Category: Consumer - Advertising / Interactive Video
Fast Forward, Hike Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Fast Forward, Going Up Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Nature Adventure Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Advertising / Interactive Video
The Way - Nagasaki Newspaper Delivering Route Mapping Project Agency: DENTSU INC. / tokyo + DEC Management office / tokyo Client: The Nagasaki Shimbun Category: Craft - Data Visualization / Data Visualization
Halo 5: Guardians "Visualizer" Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Client: Microsoft Xbox Category: Craft - Data Visualization / Data Visualization
The One Who Will End Cancer Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney Client: Australian Cancer Research Foundation Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Non-Profit - Advertising / Advertising
Dreams of Dalí Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Advertising / Advertising
Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Non-Profit - Advertising / Advertising
Give Mom Back Her Name Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Advertising / Advertising
Game of Balls Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA Client: Blue Ball Foundation Category: Non-Profit - Advertising / Advertising
#ShareHumanity Agency: Ogilvy / New York Client: United Nations Category: Non-Profit - Advertising / Advertising
Mums and Maids Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Advertising / Advertising
Hall of Colonel Agency: Wieden+Kennedy / Portland + Resn / Wellington, New Zealand Client: KFC Category: Consumer - Websites / Corporate Website
Ta.co Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Websites / E-Commerce
ClickTwo Travel Agency: McCann / London Client: Momondo Category: Consumer - Websites / E-Commerce
Colorfilled Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh Client: Oreo Category: Consumer - Websites / E-Commerce
The MSSNG Project Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Websites / Websites
The One Who Will End Cancer Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney Client: Australian Cancer Research Foundation Category: Non-Profit - Websites / Websites
Welcome Home Agency: OgilvyOne / Barcelona Client: ACNUR Category: Non-Profit - Websites / Websites
Last Days of Ivory: Website and Branding Agency: Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA Client: Last Days Category: Non-Profit - Websites / Websites
SHOUT DOWN ARMS Agency: Scholz & Friends / Berlin Client: Control Arms Category: Non-Profit - Websites / Websites
Met Opera: A Reimagined Digital Platform Agency: Work & Co / Brooklyn, NY + Adage Technologies / Chicago, IL + Capacity Interactive / New York, NY Client: The Metropolitan Opera Category: Non-Profit - Websites / Websites
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Websites / Automotive Products & Services
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Websites / Websites
Namie Amuro ?Anything? for Google Chrome Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo Client: Dimension Point / Avex Music Creative Category: Innovation - Websites / Websites
Inside Abbey Road Agency: Google Creative Lab / London Client: Google Category: Innovation - Websites / Websites

2016 Interactive Merit Award

McCANN / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Consumer - Advertising / Banners

IN16061M

2016 Interactive Merit Award

Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi

KitKat

ScrollPong

Consumer - Advertising / Banners

IN16062M

2016 Interactive Merit Award

OgilvyOne Worldwide / Barcelona

LA REDOUTE

The Language of Fashion

Consumer - Advertising / Banners

IN16063M

2016 Interactive Merit Award

The Martin Agency / Richmond + Running With Scissors / Richmond

Tic Tac

Preloader

Consumer - Advertising / Banners

IN16064M

2016 Interactive Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Advertising / Advertising

IN16101M

2016 Interactive Merit Award

BBDO / New York

Mars Chocolate North America / Snickers

Switcheroo

Innovation - Advertising / Advertising

IN16102M

2016 Interactive Merit Award

BBDO / New York

GE

GE Podcast Theatre presents The Message

Innovation - Advertising / Advertising

IN16103M

2016 Interactive Merit Award

Cossette / Toronto

SickKids Foundation

Life Unpaused

Innovation - Advertising / Advertising

IN16104M

2016 Interactive Merit Award

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Innovation - Advertising / Advertising

IN16105M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Innovation - Advertising / Advertising

IN16106M

2016 Interactive Merit Award

Hungry Boys / Moscow

WWF Russia

Tiger Challenge

Innovation - Advertising / Advertising

IN16107M

2016 Interactive Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Innovation - Advertising / Advertising

IN16108M

2016 Interactive Merit Award

Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm

H&M

Close The Loop

CSR - Advertising / Advertising

IN16077M

2016 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

CSR - Advertising / Advertising

IN16078M

2016 Interactive Merit Award

Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo

FIAT

Safety Wi-Fi

CSR - Advertising / Advertising

IN16079M

2016 Interactive Merit Award

M&C Saatchi / Stockholm

SPP

Earth 2045

CSR - Advertising / Advertising

IN16080M

2016 Interactive Merit Award

Sancho BBDO / Bogota

Exito Group / Food Bank

Aid To Cart

CSR - Advertising / Advertising

IN16081M

2016 Interactive Merit Award

Barton F. Graf / New York + Psyop / Los Angels

Supercell

Clash of Clans - Virtual Reality

Consumer - Advertising / Interactive Video

IN16066M

2016 Interactive Merit Award

BBDO / New York

PepsiCo / Mountain Dew Kickstart

Come Alive Interactive

Consumer - Advertising / Interactive Video

IN16067M

2016 Interactive Merit Award

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Consumer - Advertising / Interactive Video

IN16068M

2016 Interactive Merit Award

Kolle Rebbe GmbH / Hamburg

Protonet

How China Are You?

Consumer - Advertising / Interactive Video

IN16069M

2016 Interactive Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Hike

Consumer - Advertising / Interactive Video

IN16070M

2016 Interactive Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Going Up

Consumer - Advertising / Interactive Video

IN16071M

2016 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Nature Adventure

Consumer - Advertising / Interactive Video

IN16072M

2016 Interactive Merit Award

DENTSU INC. / tokyo + DEC Management office / tokyo

The Nagasaki Shimbun

The Way - Nagasaki Newspaper Delivering Route Mapping Project

Craft - Data Visualization / Data Visualization

IN16115M

2016 Interactive Merit Award

twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm

Microsoft Xbox

Halo 5: Guardians "Visualizer"

Craft - Data Visualization / Data Visualization

IN16116M

2016 Interactive Merit Award

M&C Saatchi / Sydney + Toby and Pete / Sydney

Australian Cancer Research Foundation

The One Who Will End Cancer

Craft - Animation / Motion Graphics / Animation / Motion Graphics

IN16110M

2016 Interactive Merit Award

72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Websites / Branded Games

IN16054M

2016 Interactive Merit Award

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Non-Profit - Advertising / Advertising

IN16088M

2016 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dreams of Dalí

Non-Profit - Advertising / Advertising

IN16089M

2016 Interactive Merit Award

Hungry Boys / Moscow

WWF Russia

Tiger Challenge

Non-Profit - Advertising / Advertising

IN16090M

2016 Interactive Merit Award

Impact BBDO / Dubai

UN Women

Give Mom Back Her Name

Non-Profit - Advertising / Advertising

IN16091M

2016 Interactive Merit Award

M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA

Blue Ball Foundation

Game of Balls

Non-Profit - Advertising / Advertising

IN16092M

2016 Interactive Merit Award

Ogilvy / New York

United Nations

#ShareHumanity

Non-Profit - Advertising / Advertising

IN16093M

2016 Interactive Merit Award

Ogilvy & Mather / Singapore

TWC2

Mums and Maids

Non-Profit - Advertising / Advertising

IN16094M

2016 Interactive Merit Award

Wieden+Kennedy / Portland + Resn / Wellington, New Zealand

KFC

Hall of Colonel

Consumer - Websites / Corporate Website

IN16053M

2016 Interactive Merit Award

Deutsch / Los Angeles

Taco Bell

Ta.co

Consumer - Websites / E-Commerce

IN16055M

2016 Interactive Merit Award

McCann / London

Momondo

ClickTwo Travel

Consumer - Websites / E-Commerce

IN16056M

2016 Interactive Merit Award

The Martin Agency / Richmond + Maya Design / Pittsburgh

Oreo

Colorfilled

Consumer - Websites / E-Commerce

IN16057M

2016 Interactive Merit Award

BBDO / New York

Autism Speaks

The MSSNG Project

Non-Profit - Websites / Websites

IN16082M

2016 Interactive Merit Award

M&C Saatchi / Sydney + Toby and Pete / Sydney

Australian Cancer Research Foundation

The One Who Will End Cancer

Non-Profit - Websites / Websites

IN16083M

2016 Interactive Merit Award

OgilvyOne / Barcelona

ACNUR

Welcome Home

Non-Profit - Websites / Websites

IN16084M

2016 Interactive Merit Award

Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA

Last Days

Last Days of Ivory: Website and Branding

Non-Profit - Websites / Websites

IN16085M

2016 Interactive Merit Award

Scholz & Friends / Berlin

Control Arms

SHOUT DOWN ARMS

Non-Profit - Websites / Websites

IN16086M

2016 Interactive Merit Award

Work & Co / Brooklyn, NY + Adage Technologies / Chicago, IL + Capacity Interactive / New York, NY

The Metropolitan Opera

Met Opera: A Reimagined Digital Platform

Non-Profit - Websites / Websites

IN16087M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Consumer - Websites / Automotive Products & Services

IN16039M

2016 Interactive Merit Award

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Websites / Websites

IN16095M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Innovation - Websites / Websites

IN16096M

2016 Interactive Merit Award

EPOCH Inc. / Tokyo + DENTSU / Tokyo

Dimension Point / Avex Music Creative

Namie Amuro ?Anything? for Google Chrome

Innovation - Websites / Websites

IN16097M

2016 Interactive Merit Award

Google Creative Lab / London

Google

Inside Abbey Road

Innovation - Websites / Websites

IN16098M

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