The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Ta.co Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Websites / E-Commerce
ClickTwo Travel Agency: McCann / London Client: Momondo Category: Consumer - Websites / E-Commerce
Colorfilled Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh Client: Oreo Category: Consumer - Websites / E-Commerce
The MSSNG Project Agency: BBDO / New York Client: Autism Speaks Category: Craft - Website Design / Website Design
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Craft - Website Design / Website Design
Masahiromaruyama.com Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur Client: Masahiro Maruyama Category: Craft - Website Design / Website Design
Share The Force Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Client: Target Category: Craft - Website Design / Website Design
Namie Amuro ?Anything? for Google Chrome Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo Client: Dimension Point / Avex Music Creative Category: Craft - Website Design / Website Design
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Category: Craft - Website Design / Website Design
The War of 1996 Agency: Tool / Santa Monica Client: Twentieth Century Fox Category: Craft - Website Design / Website Design
Halo 5: Guardians "Visualizer" Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Client: Microsoft Xbox Category: Craft - Website Design / Website Design
Because Recollection Agency: 84. / Paris Client: Because Music Category: Craft - Sound Design / Sound Design
Bug Configurator Agency: Ogilvy / Beijing Client: Volkswagen Category: Craft - Sound Design / Sound Design
Iceberg Songs Agency: Serviceplan / Munich + Plan.Net / Munich Client: UNFCCC Category: Craft - Sound Design / Sound Design
PlayDowJones Agency: Wiktor Leo Burnett / Bratislava Client: J&T Bank Category: Craft - Sound Design / Sound Design
The MSSNG Project Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Websites / Websites
The One Who Will End Cancer Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney Client: Australian Cancer Research Foundation Category: Non-Profit - Websites / Websites
Welcome Home Agency: OgilvyOne / Barcelona Client: ACNUR Category: Non-Profit - Websites / Websites
Last Days of Ivory: Website and Branding Agency: Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA Client: Last Days Category: Non-Profit - Websites / Websites
SHOUT DOWN ARMS Agency: Scholz & Friends / Berlin Client: Control Arms Category: Non-Profit - Websites / Websites
Met Opera: A Reimagined Digital Platform Agency: Work & Co / Brooklyn, NY + Adage Technologies / Chicago, IL + Capacity Interactive / New York, NY Client: The Metropolitan Opera Category: Non-Profit - Websites / Websites
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Non-Profit - Advertising / Advertising
Dreams of Dalí Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Advertising / Advertising
Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Non-Profit - Advertising / Advertising
Give Mom Back Her Name Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Advertising / Advertising
Game of Balls Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA Client: Blue Ball Foundation Category: Non-Profit - Advertising / Advertising
#ShareHumanity Agency: Ogilvy / New York Client: United Nations Category: Non-Profit - Advertising / Advertising
Mums and Maids Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Advertising / Advertising
Europe's Most Punctual Offer Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Advertising / Banners
ScrollPong Agency: Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi Client: KitKat Category: Consumer - Advertising / Banners
The Language of Fashion Agency: OgilvyOne Worldwide / Barcelona Client: LA REDOUTE Category: Consumer - Advertising / Banners
Preloader Agency: The Martin Agency / Richmond + Running With Scissors / Richmond Client: Tic Tac Category: Consumer - Advertising / Banners
Clash of Clans - Virtual Reality Agency: Barton F. Graf / New York + Psyop / Los Angels Client: Supercell Category: Consumer - Advertising / Interactive Video
Come Alive Interactive Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Advertising / Interactive Video
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Consumer - Advertising / Interactive Video
How China Are You? Agency: Kolle Rebbe GmbH / Hamburg Client: Protonet Category: Consumer - Advertising / Interactive Video
Fast Forward, Hike Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Fast Forward, Going Up Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Nature Adventure Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Advertising / Interactive Video
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: CSR - Websites / Websites
ThankList Agency: MullenLowe U.S. / Boston Client: American Greetings Category: CSR - Websites / Websites
Iceberg Songs Agency: Serviceplan / Munich + Plan.Net / Munich Client: UNFCCC Category: CSR - Websites / Websites
mcwhopper.com Agency: Y&R / New Zealand + DAVID / Miami + Resn / Wellington Client: Burger King Category: CSR - Websites / Websites
Share The Force Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Client: Target Category: Consumer - Websites / Durable Goods
Try on a Six Agency: R/GA / New York Client: Samsung Category: Consumer - Websites / Durable Goods
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Websites / Websites
Namie Amuro ?Anything? for Google Chrome Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo Client: Dimension Point / Avex Music Creative Category: Innovation - Websites / Websites
Inside Abbey Road Agency: Google Creative Lab / London Client: Google Category: Innovation - Websites / Websites
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Innovation - Websites / Websites

2016 Interactive Merit Award

Deutsch / Los Angeles

Taco Bell

Ta.co

Consumer - Websites / E-Commerce

IN16055M

2016 Interactive Merit Award

McCann / London

Momondo

ClickTwo Travel

Consumer - Websites / E-Commerce

IN16056M

2016 Interactive Merit Award

The Martin Agency / Richmond + Maya Design / Pittsburgh

Oreo

Colorfilled

Consumer - Websites / E-Commerce

IN16057M

2016 Interactive Merit Award

BBDO / New York

Autism Speaks

The MSSNG Project

Craft - Website Design / Website Design

IN16117M

2016 Interactive Merit Award

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Craft - Website Design / Website Design

IN16118M

2016 Interactive Merit Award

Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur

Masahiro Maruyama

Masahiromaruyama.com

Craft - Website Design / Website Design

IN16119M

2016 Interactive Merit Award

Deutsch / Los Angeles + MediaMonks / Los Angeles

Target

Share The Force

Craft - Website Design / Website Design

IN16120M

2016 Interactive Merit Award

EPOCH Inc. / Tokyo + DENTSU / Tokyo

Dimension Point / Avex Music Creative

Namie Amuro ?Anything? for Google Chrome

Craft - Website Design / Website Design

IN16121M

2016 Interactive Merit Award

Havas Worldwide / New York + Studio 6 / New York

Legacy Recordings/Sony Music

Bob Dylan - Studio A Revisited

Craft - Website Design / Website Design

IN16122M

2016 Interactive Merit Award

Tool / Santa Monica

Twentieth Century Fox

The War of 1996

Craft - Website Design / Website Design

IN16123M

2016 Interactive Merit Award

twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm

Microsoft Xbox

Halo 5: Guardians "Visualizer"

Craft - Website Design / Website Design

IN16124M

2016 Interactive Merit Award

84. / Paris

Because Music

Because Recollection

Craft - Sound Design / Sound Design

IN16111M

2016 Interactive Merit Award

Ogilvy / Beijing

Volkswagen

Bug Configurator

Craft - Sound Design / Sound Design

IN16112M

2016 Interactive Merit Award

Serviceplan / Munich + Plan.Net / Munich

UNFCCC

Iceberg Songs

Craft - Sound Design / Sound Design

IN16113M

2016 Interactive Merit Award

Wiktor Leo Burnett / Bratislava

J&T Bank

PlayDowJones

Craft - Sound Design / Sound Design

IN16114M

2016 Interactive Merit Award

BBDO / New York

Autism Speaks

The MSSNG Project

Non-Profit - Websites / Websites

IN16082M

2016 Interactive Merit Award

M&C Saatchi / Sydney + Toby and Pete / Sydney

Australian Cancer Research Foundation

The One Who Will End Cancer

Non-Profit - Websites / Websites

IN16083M

2016 Interactive Merit Award

OgilvyOne / Barcelona

ACNUR

Welcome Home

Non-Profit - Websites / Websites

IN16084M

2016 Interactive Merit Award

Preacher / Austin, Texas + Annapurna Pictures / Los Angeles, CA

Last Days

Last Days of Ivory: Website and Branding

Non-Profit - Websites / Websites

IN16085M

2016 Interactive Merit Award

Scholz & Friends / Berlin

Control Arms

SHOUT DOWN ARMS

Non-Profit - Websites / Websites

IN16086M

2016 Interactive Merit Award

Work & Co / Brooklyn, NY + Adage Technologies / Chicago, IL + Capacity Interactive / New York, NY

The Metropolitan Opera

Met Opera: A Reimagined Digital Platform

Non-Profit - Websites / Websites

IN16087M

2016 Interactive Merit Award

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Non-Profit - Advertising / Advertising

IN16088M

2016 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dreams of Dalí

Non-Profit - Advertising / Advertising

IN16089M

2016 Interactive Merit Award

Hungry Boys / Moscow

WWF Russia

Tiger Challenge

Non-Profit - Advertising / Advertising

IN16090M

2016 Interactive Merit Award

Impact BBDO / Dubai

UN Women

Give Mom Back Her Name

Non-Profit - Advertising / Advertising

IN16091M

2016 Interactive Merit Award

M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA

Blue Ball Foundation

Game of Balls

Non-Profit - Advertising / Advertising

IN16092M

2016 Interactive Merit Award

Ogilvy / New York

United Nations

#ShareHumanity

Non-Profit - Advertising / Advertising

IN16093M

2016 Interactive Merit Award

Ogilvy & Mather / Singapore

TWC2

Mums and Maids

Non-Profit - Advertising / Advertising

IN16094M

2016 Interactive Merit Award

McCANN / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Consumer - Advertising / Banners

IN16061M

2016 Interactive Merit Award

Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi

KitKat

ScrollPong

Consumer - Advertising / Banners

IN16062M

2016 Interactive Merit Award

OgilvyOne Worldwide / Barcelona

LA REDOUTE

The Language of Fashion

Consumer - Advertising / Banners

IN16063M

2016 Interactive Merit Award

The Martin Agency / Richmond + Running With Scissors / Richmond

Tic Tac

Preloader

Consumer - Advertising / Banners

IN16064M

2016 Interactive Merit Award

Barton F. Graf / New York + Psyop / Los Angels

Supercell

Clash of Clans - Virtual Reality

Consumer - Advertising / Interactive Video

IN16066M

2016 Interactive Merit Award

BBDO / New York

PepsiCo / Mountain Dew Kickstart

Come Alive Interactive

Consumer - Advertising / Interactive Video

IN16067M

2016 Interactive Merit Award

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Consumer - Advertising / Interactive Video

IN16068M

2016 Interactive Merit Award

Kolle Rebbe GmbH / Hamburg

Protonet

How China Are You?

Consumer - Advertising / Interactive Video

IN16069M

2016 Interactive Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Hike

Consumer - Advertising / Interactive Video

IN16070M

2016 Interactive Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Going Up

Consumer - Advertising / Interactive Video

IN16071M

2016 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Nature Adventure

Consumer - Advertising / Interactive Video

IN16072M

2016 Interactive Merit Award

AKQA / Sao Paulo + AKQA / London

Usher

Don't Look Away

CSR - Websites / Websites

IN16073M

2016 Interactive Merit Award

MullenLowe U.S. / Boston

American Greetings

ThankList

CSR - Websites / Websites

IN16074M

2016 Interactive Merit Award

Serviceplan / Munich + Plan.Net / Munich

UNFCCC

Iceberg Songs

CSR - Websites / Websites

IN16075M

2016 Interactive Merit Award

Y&R / New Zealand + DAVID / Miami + Resn / Wellington

Burger King

mcwhopper.com

CSR - Websites / Websites

IN16076M

2016 Interactive Merit Award

Deutsch / Los Angeles + MediaMonks / Los Angeles

Target

Share The Force

Consumer - Websites / Durable Goods

IN16046M

2016 Interactive Merit Award

R/GA / New York

Samsung

Try on a Six

Consumer - Websites / Durable Goods

IN16047M

2016 Interactive Merit Award

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Websites / Websites

IN16095M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Innovation - Websites / Websites

IN16096M

2016 Interactive Merit Award

EPOCH Inc. / Tokyo + DENTSU / Tokyo

Dimension Point / Avex Music Creative

Namie Amuro ?Anything? for Google Chrome

Innovation - Websites / Websites

IN16097M

2016 Interactive Merit Award

Google Creative Lab / London

Google

Inside Abbey Road

Innovation - Websites / Websites

IN16098M

2016 Interactive Merit Award

Marcel / Paris

Marc Dorcel

#HandsOff

Innovation - Websites / Websites

IN16099M

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