The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Close The Loop
Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm
Client: H&M Category: CSR - Advertising / Advertising
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: CSR - Advertising / Advertising
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT Category: CSR - Advertising / Advertising
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank Category: CSR - Advertising / Advertising
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Non-Profit - Advertising / Advertising
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Advertising / Advertising
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia Category: Non-Profit - Advertising / Advertising
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Advertising / Advertising
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client: Blue Ball Foundation Category: Non-Profit - Advertising / Advertising
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Advertising / Advertising
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Advertising / Advertising
Meet Halfway
Agency: CP+B / LA
Client: PayPal / Airbnb Category: Consumer - Websites / Social Networks / Community
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: Consumer - Websites / Social Networks / Community
MTV VMA
Agency: Jam3 / Toronto
Client: MTV Category: Consumer - Websites / Social Networks / Community
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Consumer - Websites / Footwear, Clothing & Accessories
Slay Your Next Giant
Agency: Droga5 / New York + Furlined / Santa Monica
Client: Under Armour Category: Consumer - Websites / Footwear, Clothing & Accessories
The Dots #AnytimeAnywhere
Agency: FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI
Client: Butterfly Twists Category: Consumer - Websites / Footwear, Clothing & Accessories
Don't Look Away
Agency: AKQA / Sao Paulo + AKQA / London
Client: Usher Category: CSR - Websites / Websites
ThankList
Agency: MullenLowe U.S. / Boston
Client: American Greetings Category: CSR - Websites / Websites
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: UNFCCC Category: CSR - Websites / Websites
mcwhopper.com
Agency: Y&R / New Zealand + DAVID / Miami + Resn / Wellington
Client: Burger King Category: CSR - Websites / Websites
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Websites / Automotive Products & Services
Rethink Ornament
Agency: Rethink + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver
Client: Rethink Category: Consumer - Advertising / Self-Promotion
Award:
2016 Interactive Merit Award
Agency:
Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm
Client:
H&M
Title:
Close The Loop
Category:
CSR - Advertising / Advertising
Annual ID:
IN16077M
Award:
2016 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
CSR - Advertising / Advertising
Annual ID:
IN16078M
Award:
2016 Interactive Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Advertising / Advertising
Annual ID:
IN16079M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Stockholm
Client:
SPP
Title:
Earth 2045
Category:
CSR - Advertising / Advertising
Annual ID:
IN16080M
Award:
2016 Interactive Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
CSR - Advertising / Advertising
Annual ID:
IN16081M
Award:
2016 Interactive Merit Award
Agency:
Dieste / Dallas
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16088M
Award:
2016 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16089M
Award:
2016 Interactive Merit Award
Agency:
Hungry Boys / Moscow
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16090M
Award:
2016 Interactive Merit Award
Agency:
Impact BBDO / Dubai
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16091M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16092M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16093M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16094M
Award:
2016 Interactive Merit Award
Agency:
CP+B / LA
Client:
PayPal / Airbnb
Title:
Meet Halfway
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16058M
Award:
2016 Interactive Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16059M
Award:
2016 Interactive Merit Award
Agency:
Jam3 / Toronto
Client:
MTV
Title:
MTV VMA
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16060M
Award:
2016 Interactive Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16043M
Award:
2016 Interactive Merit Award
Agency:
Droga5 / New York + Furlined / Santa Monica
Client:
Under Armour
Title:
Slay Your Next Giant
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16044M
Award:
2016 Interactive Merit Award
Agency:
FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI
Client:
Butterfly Twists
Title:
The Dots #AnytimeAnywhere
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16045M
Award:
2016 Interactive Merit Award
Agency:
AKQA / Sao Paulo + AKQA / London
Client:
Usher
Title:
Don't Look Away
Category:
CSR - Websites / Websites
Annual ID:
IN16073M
Award:
2016 Interactive Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
American Greetings
Title:
ThankList
Category:
CSR - Websites / Websites
Annual ID:
IN16074M
Award:
2016 Interactive Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
UNFCCC
Title:
Iceberg Songs
Category:
CSR - Websites / Websites
Annual ID:
IN16075M
Award:
2016 Interactive Merit Award
Agency:
Y&R / New Zealand + DAVID / Miami + Resn / Wellington
Client:
Burger King
Title:
mcwhopper.com
Category:
CSR - Websites / Websites
Annual ID:
IN16076M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Websites / Automotive Products & Services
Annual ID:
IN16039M