The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Mortal Timeline Agency: BBDO Russia Group / Moscow Client: intouch Insurance Category: Consumer - Advertising / Interactive Video
Fast Forward, Forest Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Mobile / Mobile
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
FocusMotion Agency: R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles Client: FocusMotion Category: Innovation - Mobile / Mobile
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: CSR - Branded Social Campaign / Branded Social Campaign
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: CSR - Branded Social Campaign / Branded Social Campaign
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Dreams of Dalí Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Use of Technology / Use of Technology
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Print / Print
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Integrated Branding / Integrated Branding
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Integrated Branding / Integrated Branding
'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites
Abraham Lincoln Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Lucozade Energy Drink - Night Before the Project Agency: Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg Client: Lucozade Category: Consumer - Advertising - Single / Advertising - Single
McWhopper Open Letter Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Print / Print
The Day Shazam Went Deaf Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Search For Free Wifi Search For Missing Children Agency: TBWA / SHANGHAI Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
Travel Before It's Not Fun Anymore Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Flight Centre, Student Flights Category: Consumer - Advertising - Campaign / Advertising - Campaign
Sexy Times Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Tiger Brands Category: Consumer - Advertising - Campaign / Advertising - Campaign
Crime Night Agency: BBDO Belgium / Brussels Client: SBS Belgium Category: Consumer - Advertising - Campaign / Advertising - Campaign
Becoming Beckham Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London Client: H&M Category: Consumer - Online / Long Form Videos
Netflix or Study Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Consumer - Branded Social Post / Branded Social Post
Silent Ads Agency: CP+B / Boulder + Biscuit / LA Client: Hotels.com Category: Consumer - Branded Social Post / Branded Social Post
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Missing Type Agency: Engine / London Client: Engine Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
The Unconventional Oven Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services

2016 Design Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16056G

2016 Design Silver Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16057S

2016 Design Silver Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16058S

2016 Design Bronze Pencil

ROSAPARK / PARIS

Thalys

Sounds of the City

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16059B

2016 Mobile Gold Pencil

McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Augmented Reality

MO16009G

2016 Mobile Silver Pencil

Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney

Samsung Australia

LifeLive

Consumer - Use of Technology / Augmented Reality

MO16010S

2016 Interactive Silver Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Lake

Consumer - Advertising / Interactive Video

IN16019S

2016 Interactive Bronze Pencil

BBDO Russia Group / Moscow

intouch Insurance

Mortal Timeline

Consumer - Advertising / Interactive Video

IN16020B

2016 Interactive Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Forest

Consumer - Advertising / Interactive Video

IN16021B

2016 Mobile Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Use of Technology / Product & Mobile Integration

MO16011G

2016 Mobile Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Use of Technology / Product & Mobile Integration

MO16012S

2016 Mobile Bronze Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Product & Mobile Integration

MO16013B

2016 Mobile Bronze Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Use of Technology / Product & Mobile Integration

MO16014B

2016 UX / UI Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Mobile / Mobile

UX16016G

2016 UX / UI Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Mobile / Mobile

UX16017S

2016 UX / UI Bronze Pencil

R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles

FocusMotion

FocusMotion

Innovation - Mobile / Mobile

UX16018B

2016 Social Media Silver Pencil

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

CSR - Branded Social Campaign / Branded Social Campaign

SM16010S

2016 Social Media Silver Pencil

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

CSR - Branded Social Campaign / Branded Social Campaign

SM16011S

2016 Social Media Bronze Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Branded Social Campaign / Branded Social Campaign

SM16012B

2016 Intellectual Property Gold Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16002G

2016 Intellectual Property Bronze Pencil

Ogilvy Germany / Düsseldorf

Fressnapf Tiernahrungs

SmartBowl

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16003B

2016 Intellectual Property Bronze Pencil

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16004B

2016 Mobile Silver Pencil

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dreams of Dalí

Non-Profit - Use of Technology / Use of Technology

MO16021S

2016 Print & Outdoor Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Innovation - Print / Print

PO16058B

2016 Cross-Platform Gold Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Integrated Branding / Integrated Branding

CP16015G

2016 Cross-Platform Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Integrated Branding / Integrated Branding

CP16016S

2016 Cross-Platform Bronze Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Integrated Branding / Integrated Branding

CP16017B

2016 Mobile Silver Pencil

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Applications & Sites / Applications & Sites

MO16020S

2016 Radio Silver Pencil

Wunderman / Y&R / Bogotá + Studios Machina / Bogotá

Farmatodo

Abraham Lincoln

Consumer - Advertising - Single / Advertising - Single

RA16001S

2016 Radio Bronze Pencil

Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg

Lucozade

Lucozade Energy Drink - Night Before the Project

Consumer - Advertising - Single / Advertising - Single

RA16002B

2016 Direct Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper Open Letter

CSR - Print / Print

DI16027S

2016 Mobile Silver Pencil

Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan

World Health Organization

The Day Shazam Went Deaf

Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16022S

2016 Mobile Silver Pencil

TBWA / SHANGHAI

Baobeihuijia

Search For Free Wifi Search For Missing Children

Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices

MO16023S

2016 Mobile Bronze Pencil

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Applications & Sites / Durable Goods

MO16002B

2016 Radio Gold Pencil

TBWA\Hunt\Lascaris / Johannesburg

Flight Centre, Student Flights

Travel Before It's Not Fun Anymore

Consumer - Advertising - Campaign / Advertising - Campaign

RA16003G

2016 Radio Silver Pencil

TBWA\Hunt\Lascaris / Johannesburg

Tiger Brands

Sexy Times

Consumer - Advertising - Campaign / Advertising - Campaign

RA16004S

2016 Radio Bronze Pencil

BBDO Belgium / Brussels

SBS Belgium

Crime Night

Consumer - Advertising - Campaign / Advertising - Campaign

RA16005B

2016 Branded Entertainment Bronze Pencil

adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London

H&M

Becoming Beckham

Consumer - Online / Long Form Videos

BE16012B

2016 Social Media Gold Pencil

Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco

Netflix

Netflix or Study

Consumer - Branded Social Post / Branded Social Post

SM16003G

2016 Social Media Bronze Pencil

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Consumer - Branded Social Post / Branded Social Post

SM16004B

2016 Social Media Bronze Pencil

CP+B / Boulder + Biscuit / LA

Hotels.com

Silent Ads

Consumer - Branded Social Post / Branded Social Post

SM16005B

2016 Film Gold Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Online Films & Video / User Generated Content

FI16049G

2016 Film Bronze Pencil

VML / Kansas City

Gatorade

The Super Bowl Dunk

Consumer - Online Films & Video / User Generated Content

FI16050B

2016 Mobile Silver Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Applications & Sites / Applications & Sites

MO16015S

2016 Mobile Bronze Pencil

BBDO / Bangkok

Thai Samsung Electronics

Samsung Memory Recaller

CSR - Applications & Sites / Applications & Sites

MO16016B

2016 Public Relations Gold Pencil

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16016G

2016 Public Relations Gold Pencil

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16017G

2016 Public Relations Gold Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16018G

2016 Public Relations Silver Pencil

Engine / London

Engine

Missing Type

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16019S

2016 Public Relations Bronze Pencil

DDB Group / Melbourne

Kidsafe

The Unconventional Oven

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16020B

Follow Us