The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Move Update. The Open Source Project Agency: DDB&tribal / Warsaw Client: McDonald's Polska Category: CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Never Stop Agency: Mekanism / San Francisco + Sister / San Francisco Client: The North Face Category: Craft - Editing / Editing
Wonderful Hold Music Agency: Clemenger BBDO / Melbourne Client: Myer Category: CSR - Music / Music
The Snickers Write-off Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Consumer - Online / Branded Documentary
What Lives Inside Agency: Pereira & O'Dell / San Francisco Client: Intel Category: Consumer - Online / Long Form Videos
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting. Agency: Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles Client: American Honda Motor Co. Category: Consumer - Online / Long Form Videos
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Gaming & Mobile / Branded Gaming
What Lives Inside Agency: Pereira & O'Dell / San Francisco Client: Intel Category: Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)
CONAN Clueless Gamer for Fallout 4 Agency: Team Coco / Los Angeles + Turner Entertainment Networks / New York + Fearless Media / New York Client: Bethesda Game Studios Category: Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)
Call of Duty: Black Ops III "Seize Glory" Agency: 72andSunny / Los Angeles Client: Activision Category: Craft - Writing / Writing
The Gentleman's Wager II Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Direction / Direction
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Craft - Direction / Direction
Turn The Bezel Agency: R/GA / New York Client: Samsung Category: Craft - Direction / Direction
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Direction / Direction
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Other Branded Content / Custom Content
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Other Branded Content / Custom Content
Unboxing "Notification" Agency: McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica Client: Samsung Telecommunications of America Category: Consumer - Other Branded Content / Custom Content
Beer Tooth Implant Agency: Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires Client: CCU - Compañía Cervecerías Unidas Category: Consumer - Other Branded Content / Custom Content
Netflix Fest Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Color for the Colorblind Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Other Branded Content / Co-Promotions
Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Consumer - Other Branded Content / Co-Promotions
Just Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: CSR - Branded Online / Branded Online
City Gym Agency: Venables Bell & Partners / San Francisco + Uber Content / Los Angeles Client: Google My Business Category: CSR - Branded Online / Branded Online
The double 11 speech of The White House President of the United States Agency: Alibaba Group / Hangzhou Client: Alibaba Group Category: Consumer - Broadcast & Film / Branded Television
#BetterForBaby Agency: Saatchi & Saatchi NY / New York + Über Content / Hollywood + Pulse Films / Los Angeles + Cosmo Street / New York Client: Procter & Gamble Category: Consumer - Music / Creative Use of Music Supporting a Brand
Witness Greatness Compton Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles Client: The Grammys Category: Consumer - Music / Creative Use of Music Supporting a Brand
Sports Alphabet Agency: barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco Client: Bleacher Report Category: Consumer - Online / Short Form Videos
The Art Heist for Good Agency: Deutsch / New York Client: WATERisLIFE Category: Consumer - Online / Short Form Videos
805 Million Names Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Client: United Nations World Food Programme Category: Consumer - Online / Short Form Videos
HALO 5: Guardians - A Hero Falls Agency: twofifteenmccann / San Francisco + Furlined / Los Angeles Client: XBOX Category: Consumer - Online / Short Form Videos
Decoy Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online / Short Form Videos
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Online / Short Form Videos
Fast Forward, Hike Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Fast Forward, Going Up Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Family Long Form Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Elevator Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Operation Boomerang Agency: The Monkeys / Sydney + Rabbit / Sydney Client: Meat & Livestock Australia Category: Consumer - Online / Short Form Videos
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Online / Short Form Videos
Actual Reality Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Interactive Parking Billboard Agency: Leo Burnett Germany / Frankfurt Client: Fiat Germany Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Game of Balls Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles Client: Blue Ball Foundation Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Tweeting Pothole Agency: P4 Ogilvy&Mather / Panama Client: Medcom Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Unskippable Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

2016 Branded Entertainment Merit Award

DDB&tribal / Warsaw

McDonald's Polska

Move Update. The Open Source Project

CSR - Branded Gaming & Mobile / Branded Gaming & Mobile

BE16095M

2016 Branded Entertainment Merit Award

Mekanism / San Francisco + Sister / San Francisco

The North Face

Never Stop

Craft - Editing / Editing

BE16115M

2016 Branded Entertainment Merit Award

Clemenger BBDO / Melbourne

Myer

Wonderful Hold Music

CSR - Music / Music

BE16096M

2016 Branded Entertainment Merit Award

BBDO / New York

Mars Chocolate North America/Snickers

The Snickers Write-off

Consumer - Online / Branded Documentary

BE16070M

2016 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Intel

What Lives Inside

Consumer - Online / Long Form Videos

BE16068M

2016 Branded Entertainment Merit Award

Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles

American Honda Motor Co.

Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.

Consumer - Online / Long Form Videos

BE16069M

2016 Branded Entertainment Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Gaming & Mobile / Branded Gaming

BE16071M

2016 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Intel

What Lives Inside

Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)

BE16074M

2016 Branded Entertainment Merit Award

Team Coco / Los Angeles + Turner Entertainment Networks / New York + Fearless Media / New York

Bethesda Game Studios

CONAN Clueless Gamer for Fallout 4

Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)

BE16075M

2016 Branded Entertainment Merit Award

72andSunny / Los Angeles

Activision

Call of Duty: Black Ops III "Seize Glory"

Craft - Writing / Writing

BE16113M

2016 Branded Entertainment Merit Award

Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA

Johnnie Walker - Diageo

The Gentleman's Wager II

Craft - Direction / Direction

BE16108M

2016 Branded Entertainment Merit Award

BBDO / New York

AT&T

Close To Home

Craft - Direction / Direction

BE16109M

2016 Branded Entertainment Merit Award

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Craft - Direction / Direction

BE16110M

2016 Branded Entertainment Merit Award

R/GA / New York

Samsung

Turn The Bezel

Craft - Direction / Direction

BE16111M

2016 Branded Entertainment Merit Award

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Direction / Direction

BE16112M

2016 Branded Entertainment Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Other Branded Content / Custom Content

BE16076M

2016 Branded Entertainment Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Other Branded Content / Custom Content

BE16077M

2016 Branded Entertainment Merit Award

McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica

Samsung Telecommunications of America

Unboxing "Notification"

Consumer - Other Branded Content / Custom Content

BE16078M

2016 Branded Entertainment Merit Award

Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires

CCU - Compañía Cervecerías Unidas

Beer Tooth Implant

Consumer - Other Branded Content / Custom Content

BE16079M

2016 Branded Entertainment Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris

Netflix

Netflix Fest

Consumer - Other Branded Content / Custom Content

BE16080M

2016 Branded Entertainment Merit Award

FCB / Chicago, IL

Valspar

Color for the Colorblind

Consumer - Other Branded Content / Co-Promotions

BE16081M

2016 Branded Entertainment Merit Award

Ogilvy Germany /

Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Mein Kampf - Against Racism

Consumer - Other Branded Content / Co-Promotions

BE16082M

2016 Branded Entertainment Merit Award

Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney

World Wildlife Fund

Just

CSR - Branded Online / Branded Online

BE16093M

2016 Branded Entertainment Merit Award

Venables Bell & Partners / San Francisco + Uber Content / Los Angeles

Google My Business

City Gym

CSR - Branded Online / Branded Online

BE16094M

2016 Branded Entertainment Merit Award

Alibaba Group / Hangzhou

Alibaba Group

The double 11 speech of The White House President of the United States

Consumer - Broadcast & Film / Branded Television

BE16052M

2016 Branded Entertainment Merit Award

Saatchi & Saatchi NY / New York + Über Content / Hollywood + Pulse Films / Los Angeles + Cosmo Street / New York

Procter & Gamble

#BetterForBaby

Consumer - Music / Creative Use of Music Supporting a Brand

BE16091M

2016 Branded Entertainment Merit Award

TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles

The Grammys

Witness Greatness Compton

Consumer - Music / Creative Use of Music Supporting a Brand

BE16092M

2016 Branded Entertainment Merit Award

barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco

Bleacher Report

Sports Alphabet

Consumer - Online / Short Form Videos

BE16055M

2016 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

The Art Heist for Good

Consumer - Online / Short Form Videos

BE16056M

2016 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm

United Nations World Food Programme

805 Million Names

Consumer - Online / Short Form Videos

BE16057M

2016 Branded Entertainment Merit Award

twofifteenmccann / San Francisco + Furlined / Los Angeles

XBOX

HALO 5: Guardians - A Hero Falls

Consumer - Online / Short Form Videos

BE16058M

2016 Branded Entertainment Merit Award

Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney

Canon Australia

Decoy

Consumer - Online / Short Form Videos

BE16059M

2016 Branded Entertainment Merit Award

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Consumer - Online / Short Form Videos

BE16060M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Hike

Consumer - Online / Short Form Videos

BE16061M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Going Up

Consumer - Online / Short Form Videos

BE16062M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable, Family Long Form

Consumer - Online / Short Form Videos

BE16063M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable, Elevator

Consumer - Online / Short Form Videos

BE16064M

2016 Branded Entertainment Merit Award

The Monkeys / Sydney + Rabbit / Sydney

Meat & Livestock Australia

Operation Boomerang

Consumer - Online / Short Form Videos

BE16065M

2016 Branded Entertainment Merit Award

Wieden+Kennedy / New York + Caviar / Los Angeles

Southern Comfort

SHOTTASoCo

Consumer - Online / Short Form Videos

BE16066M

2016 Branded Entertainment Merit Award

Y&R New Zealand / Auckland

Jaguar New Zealand

Actual Reality

Consumer - Online / Short Form Videos

BE16067M

2016 Branded Entertainment Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16097M

2016 Branded Entertainment Merit Award

BBDO / New York

GE

GE Podcast Theatre presents The Message

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16098M

2016 Branded Entertainment Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16099M

2016 Branded Entertainment Merit Award

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16100M

2016 Branded Entertainment Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16101M

2016 Branded Entertainment Merit Award

Leo Burnett Germany / Frankfurt

Fiat Germany

The Interactive Parking Billboard

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16102M

2016 Branded Entertainment Merit Award

M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles

Blue Ball Foundation

Game of Balls

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16103M

2016 Branded Entertainment Merit Award

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16104M

2016 Branded Entertainment Merit Award

P4 Ogilvy&Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16105M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16106M

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