The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Consumer - Online
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- Short Form Videos
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Award
Agency
Client
Title
Category
Annual ID

What Lives Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel Category: Consumer - Online / Long Form Videos


Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.
Agency: Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles
Client: American Honda Motor Co. Category: Consumer - Online / Long Form Videos


The Snickers Write-off
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer - Online / Branded Documentary


Sports Alphabet
Agency: barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco
Client: Bleacher Report Category: Consumer - Online / Short Form Videos


The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Consumer - Online / Short Form Videos


805 Million Names
Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client: United Nations World Food Programme Category: Consumer - Online / Short Form Videos


HALO 5: Guardians - A Hero Falls
Agency: twofifteenmccann / San Francisco + Furlined / Los Angeles
Client: XBOX Category: Consumer - Online / Short Form Videos


Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client: Canon Australia Category: Consumer - Online / Short Form Videos


The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Online / Short Form Videos


Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos


Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos


Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online / Short Form Videos


Unskippable, Elevator
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online / Short Form Videos


Operation Boomerang
Agency: The Monkeys / Sydney + Rabbit / Sydney
Client: Meat & Livestock Australia Category: Consumer - Online / Short Form Videos


SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort Category: Consumer - Online / Short Form Videos


Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos


Award:
2016 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel
Title:
What Lives Inside
Category:
Consumer - Online / Long Form Videos
Annual ID:
BE16068M

Award:
2016 Branded Entertainment Merit Award
Agency:
Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles
Client:
American Honda Motor Co.
Title:
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.
Category:
Consumer - Online / Long Form Videos
Annual ID:
BE16069M

Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Write-off
Category:
Consumer - Online / Branded Documentary
Annual ID:
BE16070M

Award:
2016 Branded Entertainment Merit Award
Agency:
barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16055M

Award:
2016 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16056M

Award:
2016 Branded Entertainment Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16057M

Award:
2016 Branded Entertainment Merit Award
Agency:
twofifteenmccann / San Francisco + Furlined / Los Angeles
Client:
XBOX
Title:
HALO 5: Guardians - A Hero Falls
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16058M

Award:
2016 Branded Entertainment Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16059M

Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16060M

Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16061M

Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16062M

Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable, Family Long Form
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16063M

Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable, Elevator
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16064M

Award:
2016 Branded Entertainment Merit Award
Agency:
The Monkeys / Sydney + Rabbit / Sydney
Client:
Meat & Livestock Australia
Title:
Operation Boomerang
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16065M

Award:
2016 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + Caviar / Los Angeles
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16066M
