The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
What Lives Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel Category: Consumer - Online / Long Form Videos
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.
Agency: Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles
Client: American Honda Motor Co. Category: Consumer - Online / Long Form Videos
The Snickers Write-off
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer - Online / Branded Documentary
Sports Alphabet
Agency: barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco
Client: Bleacher Report Category: Consumer - Online / Short Form Videos
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Consumer - Online / Short Form Videos
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client: United Nations World Food Programme Category: Consumer - Online / Short Form Videos
HALO 5: Guardians - A Hero Falls
Agency: twofifteenmccann / San Francisco + Furlined / Los Angeles
Client: XBOX Category: Consumer - Online / Short Form Videos
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client: Canon Australia Category: Consumer - Online / Short Form Videos
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Online / Short Form Videos
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Elevator
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Operation Boomerang
Agency: The Monkeys / Sydney + Rabbit / Sydney
Client: Meat & Livestock Australia Category: Consumer - Online / Short Form Videos
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort Category: Consumer - Online / Short Form Videos
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel
Title:
What Lives Inside
Category:
Consumer - Online / Long Form Videos
Annual ID:
BE16068M
Award:
2016 Branded Entertainment Merit Award
Agency:
Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles
Client:
American Honda Motor Co.
Title:
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.
Category:
Consumer - Online / Long Form Videos
Annual ID:
BE16069M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
The Snickers Write-off
Category:
Consumer - Online / Branded Documentary
Annual ID:
BE16070M
Award:
2016 Branded Entertainment Merit Award
Agency:
barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16055M
Award:
2016 Branded Entertainment Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16056M
Award:
2016 Branded Entertainment Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16057M
Award:
2016 Branded Entertainment Merit Award
Agency:
twofifteenmccann / San Francisco + Furlined / Los Angeles
Client:
XBOX
Title:
HALO 5: Guardians - A Hero Falls
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16058M
Award:
2016 Branded Entertainment Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16059M
Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16060M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Hike
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16061M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16062M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable, Family Long Form
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16063M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable, Elevator
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16064M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Monkeys / Sydney + Rabbit / Sydney
Client:
Meat & Livestock Australia
Title:
Operation Boomerang
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16065M
Award:
2016 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / New York + Caviar / Los Angeles
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16066M