The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Close To Home
Agency: BBDO / New York
Client: AT&T Category: Craft - Cinematography / Cinematography
3-second Cooking, Super Fried Dumpling
Agency: TOKYU AGENCY INC. / Tokyo
Client: NTT DOCOMO Category: Consumer - Broadcast & Film / Branded Film
Call of Duty: Black Ops III "Seize Glory"
Agency: 72andSunny / Los Angeles
Client: Activision Category: Craft - Writing / Writing
Miserable in Puerto Rico
Agency: J. Walter Thompson Puerto Rico / San Juan
Client: Puerto Rico Tourism Company Category: Consumer - Other Branded Content / User Generated Content
What Lives Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel Category: Consumer - Online / Long Form Videos
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.
Agency: Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles
Client: American Honda Motor Co. Category: Consumer - Online / Long Form Videos
I Skip Leg Day
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Mercedes-Benz Category: Craft - Music / Sound / Music / Sound
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Craft - Music / Sound / Music / Sound
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Interactive Parking Billboard
Agency: Leo Burnett Germany / Frankfurt
Client: Fiat Germany Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client: Blue Ball Foundation Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Tweeting Pothole
Agency: P4 Ogilvy&Mather / Panama
Client: Medcom Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The double 11 speech of The White House President of the United States
Agency: Alibaba Group / Hangzhou
Client: Alibaba Group Category: Consumer - Broadcast & Film / Branded Television
Line Insurance
Agency: Arnold Worldwide / Boston
Client: Progressive Insurance Category: Consumer - Other Branded Content / Live Events
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk Category: Consumer - Other Branded Content / Live Events
Peace on 5th
Agency: m:united//McCann / New York + Tool / Santa Monica
Client: Microsoft Category: Consumer - Other Branded Content / Live Events
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Other Branded Content / Live Events
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Other Branded Content / Live Events
Hockey Heaven
Agency: Rethink + Spy Films / Toronto + Untitled Films / Toronto
Client: Molson Canadian Category: Consumer - Other Branded Content / Live Events
#BetterForBaby
Agency: Saatchi & Saatchi NY / New York + Über Content / Hollywood + Pulse Films / Los Angeles + Cosmo Street / New York
Client: Procter & Gamble Category: Consumer - Music / Creative Use of Music Supporting a Brand
Witness Greatness Compton
Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles
Client: The Grammys Category: Consumer - Music / Creative Use of Music Supporting a Brand
Never Stop
Agency: Mekanism / San Francisco + Sister / San Francisco
Client: The North Face Category: Craft - Editing / Editing
The Snickers Write-off
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer - Online / Branded Documentary
Move Update. The Open Source Project
Agency: DDB&tribal / Warsaw
Client: McDonald's Polska Category: CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Sports Alphabet
Agency: barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco
Client: Bleacher Report Category: Consumer - Online / Short Form Videos
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Consumer - Online / Short Form Videos
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client: United Nations World Food Programme Category: Consumer - Online / Short Form Videos
HALO 5: Guardians - A Hero Falls
Agency: twofifteenmccann / San Francisco + Furlined / Los Angeles
Client: XBOX Category: Consumer - Online / Short Form Videos
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client: Canon Australia Category: Consumer - Online / Short Form Videos
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Online / Short Form Videos
Fast Forward, Hike
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Family Long Form
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Elevator
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Operation Boomerang
Agency: The Monkeys / Sydney + Rabbit / Sydney
Client: Meat & Livestock Australia Category: Consumer - Online / Short Form Videos
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort Category: Consumer - Online / Short Form Videos
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Other Branded Content / Custom Content
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Other Branded Content / Custom Content
Unboxing "Notification"
Agency: McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica
Client: Samsung Telecommunications of America Category: Consumer - Other Branded Content / Custom Content
Beer Tooth Implant
Agency: Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires
Client: CCU - Compañía Cervecerías Unidas Category: Consumer - Other Branded Content / Custom Content
Netflix Fest
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris
Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: CSR - Branded Online / Branded Online