Award:
2016 Branded Entertainment Merit Award

Agency:
FCB / Chicago, IL

Client:
Valspar

Title:
Color for the Colorblind

Category:
Consumer - Other Branded Content / Co-Promotions

Annual ID:
BE16081M

Award:
2016 Branded Entertainment Merit Award

Agency:
Ogilvy Germany /

Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Title:
Mein Kampf - Against Racism

Category:
Consumer - Other Branded Content / Co-Promotions

Annual ID:
BE16082M

Award:
2016 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
AT&T

Title:
Close To Home

Category:
Craft - Cinematography / Cinematography

Annual ID:
BE16114M

Award:
2016 Branded Entertainment Merit Award

Agency:
barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco

Client:
Bleacher Report

Title:
Sports Alphabet

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16055M

Award:
2016 Branded Entertainment Merit Award

Agency:
Deutsch / New York

Client:
WATERisLIFE

Title:
The Art Heist for Good

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16056M

Award:
2016 Branded Entertainment Merit Award

Agency:
Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm

Client:
United Nations World Food Programme

Title:
805 Million Names

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16057M

Award:
2016 Branded Entertainment Merit Award

Agency:
twofifteenmccann / San Francisco + Furlined / Los Angeles

Client:
XBOX

Title:
HALO 5: Guardians - A Hero Falls

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16058M

Award:
2016 Branded Entertainment Merit Award

Agency:
Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney

Client:
Canon Australia

Title:
Decoy

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16059M

Award:
2016 Branded Entertainment Merit Award

Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Client:
Beats By Dr. Dre

Title:
The Game Starts Here

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16060M

Award:
2016 Branded Entertainment Merit Award

Agency:
The Martin Agency / Richmond + Furlined / New York

Client:
GEICO

Title:
Fast Forward, Hike

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16061M

Award:
2016 Branded Entertainment Merit Award

Agency:
The Martin Agency / Richmond + Furlined / New York

Client:
GEICO

Title:
Fast Forward, Going Up

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16062M

Award:
2016 Branded Entertainment Merit Award

Agency:
The Martin Agency / Richmond + Park Pictures / New York

Client:
GEICO

Title:
Unskippable, Family Long Form

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16063M

Award:
2016 Branded Entertainment Merit Award

Agency:
The Martin Agency / Richmond + Park Pictures / New York

Client:
GEICO

Title:
Unskippable, Elevator

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16064M

Award:
2016 Branded Entertainment Merit Award

Agency:
The Monkeys / Sydney + Rabbit / Sydney

Client:
Meat & Livestock Australia

Title:
Operation Boomerang

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16065M

Award:
2016 Branded Entertainment Merit Award

Agency:
Wieden+Kennedy / New York + Caviar / Los Angeles

Client:
Southern Comfort

Title:
SHOTTASoCo

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16066M

Award:
2016 Branded Entertainment Merit Award

Agency:
Y&R New Zealand / Auckland

Client:
Jaguar New Zealand

Title:
Actual Reality

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16067M

Award:
2016 Branded Entertainment Merit Award

Agency:
Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA

Client:
Johnnie Walker - Diageo

Title:
The Gentleman's Wager II

Category:
Craft - Direction / Direction

Annual ID:
BE16108M

Award:
2016 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
AT&T

Title:
Close To Home

Category:
Craft - Direction / Direction

Annual ID:
BE16109M

Award:
2016 Branded Entertainment Merit Award

Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Client:
Beats By Dr. Dre

Title:
The Game Starts Here

Category:
Craft - Direction / Direction

Annual ID:
BE16110M

Award:
2016 Branded Entertainment Merit Award

Agency:
R/GA / New York

Client:
Samsung

Title:
Turn The Bezel

Category:
Craft - Direction / Direction

Annual ID:
BE16111M

Award:
2016 Branded Entertainment Merit Award

Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

Client:
American Honda Motor

Title:
Paper

Category:
Craft - Direction / Direction

Annual ID:
BE16112M

Award:
2016 Branded Entertainment Merit Award

Agency:
Clemenger BBDO / Melbourne

Client:
Myer

Title:
Wonderful Hold Music

Category:
CSR - Music / Music

Annual ID:
BE16096M

Award:
2016 Branded Entertainment Merit Award

Agency:
Pereira & O'Dell / San Francisco

Client:
Intel

Title:
What Lives Inside

Category:
Consumer - Online / Long Form Videos

Annual ID:
BE16068M

Award:
2016 Branded Entertainment Merit Award

Agency:
Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles

Client:
American Honda Motor Co.

Title:
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.

Category:
Consumer - Online / Long Form Videos

Annual ID:
BE16069M

Award:
2016 Branded Entertainment Merit Award

Agency:
Alibaba Group / Hangzhou

Client:
Alibaba Group

Title:
The double 11 speech of The White House President of the United States

Category:
Consumer - Broadcast & Film / Branded Television

Annual ID:
BE16052M

Award:
2016 Branded Entertainment Merit Award

Agency:
AKQA / San Francisco + LOS YORK / Los Angeles

Client:
Jordan Brand

Title:
The Last Shot

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16097M

Award:
2016 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
GE

Title:
GE Podcast Theatre presents The Message

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16098M

Award:
2016 Branded Entertainment Merit Award

Agency:
FCB BRASIL / SAO PAULO

Client:
Smiles

Title:
Smiles Trip Book

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16099M

Award:
2016 Branded Entertainment Merit Award

Agency:
FCB BRASIL / SAO PAULO

Client:
BDF Nivea Brasil

Title:
Nivea Doll

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16100M

Award:
2016 Branded Entertainment Merit Award

Agency:
Google Creative Lab / London + Stinkdigital / London

Client:
Google

Title:
Inside Abbey Road

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16101M

Award:
2016 Branded Entertainment Merit Award

Agency:
Leo Burnett Germany / Frankfurt

Client:
Fiat Germany

Title:
The Interactive Parking Billboard

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16102M

Award:
2016 Branded Entertainment Merit Award

Agency:
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles

Client:
Blue Ball Foundation

Title:
Game of Balls

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16103M

Award:
2016 Branded Entertainment Merit Award

Agency:
McCann / London + Momentum Worldwide / London

Client:
Microsoft

Title:
Survival Billboard

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16104M

Award:
2016 Branded Entertainment Merit Award

Agency:
P4 Ogilvy&Mather / Panama

Client:
Medcom

Title:
The Tweeting Pothole

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16105M

Award:
2016 Branded Entertainment Merit Award

Agency:
The Martin Agency / Richmond + Park Pictures / New York

Client:
GEICO

Title:
Unskippable

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16106M

Award:
2016 Branded Entertainment Merit Award

Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Client:
Canon/Uncle Grey

Title:
Canon Gig App

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16107M

Award:
2016 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
Foot Locker

Title:
Play My Tweet

Category:
Consumer - Gaming & Mobile / Branded Gaming

Annual ID:
BE16071M

Award:
2016 Branded Entertainment Merit Award

Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney

Client:
World Wildlife Fund

Title:
Just

Category:
CSR - Branded Online / Branded Online

Annual ID:
BE16093M

Award:
2016 Branded Entertainment Merit Award

Agency:
Venables Bell & Partners / San Francisco + Uber Content / Los Angeles

Client:
Google My Business

Title:
City Gym

Category:
CSR - Branded Online / Branded Online

Annual ID:
BE16094M

Award:
2016 Branded Entertainment Merit Award

Agency:
Pereira & O'Dell / San Francisco

Client:
Intel

Title:
What Lives Inside

Category:
Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)

Annual ID:
BE16074M

Award:
2016 Branded Entertainment Merit Award

Agency:
Team Coco / Los Angeles + Turner Entertainment Networks / New York + Fearless Media / New York

Client:
Bethesda Game Studios

Title:
CONAN Clueless Gamer for Fallout 4

Category:
Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)

Annual ID:
BE16075M

Award:
2016 Branded Entertainment Merit Award

Agency:
72andSunny / Los Angeles

Client:
Activision

Title:
Call of Duty: Black Ops III "Seize Glory"

Category:
Craft - Writing / Writing

Annual ID:
BE16113M

Award:
2016 Branded Entertainment Merit Award

Agency:
FCB / Chicago

Client:
Joe Boxer

Title:
Inactivity Tracker

Category:
Consumer - Gaming & Mobile / Branded Mobile

Annual ID:
BE16072M

Award:
2016 Branded Entertainment Merit Award

Agency:
RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica

Client:
American Honda Motor

Title:
Honda Road Readers

Category:
Consumer - Gaming & Mobile / Branded Mobile

Annual ID:
BE16073M

Award:
2016 Branded Entertainment Merit Award

Agency:
Mekanism / San Francisco + Sister / San Francisco

Client:
The North Face

Title:
Never Stop

Category:
Craft - Editing / Editing

Annual ID:
BE16115M

Award:
2016 Branded Entertainment Merit Award

Agency:
DDB&tribal / Warsaw

Client:
McDonald's Polska

Title:
Move Update. The Open Source Project

Category:
CSR - Branded Gaming & Mobile / Branded Gaming & Mobile

Annual ID:
BE16095M

Award:
2016 Branded Entertainment Merit Award

Agency:
J. Walter Thompson Puerto Rico / San Juan

Client:
Puerto Rico Tourism Company

Title:
Miserable in Puerto Rico

Category:
Consumer - Other Branded Content / User Generated Content

Annual ID:
BE16083M

Award:
2016 Branded Entertainment Merit Award

Agency:
Saatchi & Saatchi NY / New York + Über Content / Hollywood + Pulse Films / Los Angeles + Cosmo Street / New York

Client:
Procter & Gamble

Title:
#BetterForBaby

Category:
Consumer - Music / Creative Use of Music Supporting a Brand

Annual ID:
BE16091M

Award:
2016 Branded Entertainment Merit Award

Agency:
TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles

Client:
The Grammys

Title:
Witness Greatness Compton

Category:
Consumer - Music / Creative Use of Music Supporting a Brand

Annual ID:
BE16092M

Award:
2016 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
Mars Chocolate North America/Snickers

Title:
The Snickers Write-off

Category:
Consumer - Online / Branded Documentary

Annual ID:
BE16070M