Award

Agency

Client

Title

Category

Annual ID

House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Consumer - Other Branded Content / Custom Content
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Other Branded Content / Custom Content
Trip Book Smiles Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Other Branded Content / Custom Content
Game of Balls Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles Client: Blue Ball Foundation Category: Consumer - Brand or Product Integration into Storyline / Film
Finding Donut Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Consumer - Brand or Product Integration into Storyline / Film
ESPN Takeover Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television
Super Bowl Babies Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand
Music vs Gun Violence Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
Sports Alphabet Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Craft - Animation / Animation
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
The Color Eater | Adobe Creative Cloud's Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation / Animation
In Search of the Most Dangerous Town on the Internet Agency: GREY / San Francisco Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
All Work All Play Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Gaming & Mobile / Branded Gaming
Sausage Nonnas Agency: Droga5 / New York + Droga5 Studios / New York Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Gaming & Mobile / Branded Mobile
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Online / Branded Documentary
Hockey Heaven Agency: Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto Client: Molson Canadian Category: Consumer - Online / Branded Documentary
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Music / Music Videos
Sports Alphabet Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Consumer - Music / Music Videos
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Music / Sound / Music / Sound
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Craft - Music / Sound / Music / Sound
Gentlemen's Wager II Agency: Anomaly / New York + RSA Productions / Los Angeles Client: Johnnie Walker Category: Craft - Cinematography / Cinematography
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
The Gentleman's Wager II Agency: Anomaly / New York / Amsterdam + RSA Productions / Los Angeles Client: Johnnie Walker - Diageo Category: Consumer - Broadcast & Film / Branded Film
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Consumer - Broadcast & Film / Branded Film
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Craft - Editing / Editing
Airlift Drift Agency: J. Walter Thompson / Atlanta Client: Pennzoil Category: Craft - Editing / Editing
Do-it-yourself McWhoppers Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Other Branded Content / Other Branded Content
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Online / Short Form Videos
Look Who's Driving Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Consumer - Online / Short Form Videos
High School Girl? Agency: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo Client: Shiseido Category: Consumer - Online / Short Form Videos
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online / Short Form Videos
Mums and Maids Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: TWC2 Category: Consumer - Online / Short Form Videos
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Other Branded Content / User Generated Content
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Other Branded Content / User Generated Content
Nike Rise China 2.0 - Innovation Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Other Branded Content / Live Events
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Consumer - Other Branded Content / Live Events
Becoming Beckham Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London Client: H&M Category: Consumer - Online / Long Form Videos
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
#MakeYouHappen Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Branded Online / Branded Online
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: CSR - Branded Online / Branded Online

2016 Branded Entertainment Gold Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Other Branded Content / Custom Content

BE16022G

2016 Branded Entertainment Silver Pencil

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Consumer - Other Branded Content / Custom Content

BE16023S

2016 Branded Entertainment Silver Pencil

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Other Branded Content / Custom Content

BE16024S

2016 Branded Entertainment Bronze Pencil

FCB BRASIL / SAO PAULO

Smiles

Trip Book Smiles

Consumer - Other Branded Content / Custom Content

BE16025B

2016 Branded Entertainment Bronze Pencil

M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles

Blue Ball Foundation

Game of Balls

Consumer - Brand or Product Integration into Storyline / Film

BE16020B

2016 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

Finding Donut

Consumer - Brand or Product Integration into Storyline / Film

BE16021B

2016 Branded Entertainment Silver Pencil

Wieden+Kennedy / Portland

Old Spice

ESPN Takeover

Consumer - Broadcast & Film / Branded Television

BE16001S

2016 Branded Entertainment Gold Pencil

Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York

National Football League

Super Bowl Babies

Consumer - Music / Creative Use of Music Supporting a Brand

BE16033G

2016 Branded Entertainment Bronze Pencil

Leo Burnett / Chicago

Chicago Ideas

Music vs Gun Violence

Consumer - Music / Creative Use of Music Supporting a Brand

BE16034B

2016 Branded Entertainment Gold Pencil

Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles

Bleacher Report

Sports Alphabet

Craft - Animation / Animation

BE16049G

2016 Branded Entertainment Silver Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Animation / Animation

BE16050S

2016 Branded Entertainment Silver Pencil

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud's Philosophy Video

Craft - Animation / Animation

BE16051S

2016 Branded Entertainment Silver Pencil

GREY / San Francisco

Norton by Symantec

In Search of the Most Dangerous Town on the Internet

Consumer - Broadcast & Film / Branded Documentary

BE16004S

2016 Branded Entertainment Bronze Pencil

Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu

Intel

All Work All Play

Consumer - Broadcast & Film / Branded Documentary

BE16005B

2016 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Gaming & Mobile / Branded Gaming

BE16015S

2016 Branded Entertainment Bronze Pencil

Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Björn Borg

First Person Lover

Consumer - Gaming & Mobile / Branded Gaming

BE16016B

2016 Branded Entertainment Silver Pencil

Droga5 / New York + Droga5 Studios / New York

Johnsonville

Sausage Nonnas

Consumer - Other Branded Content / Co-Promotions

BE16026S

2016 Branded Entertainment Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Gaming & Mobile / Branded Mobile

BE16017G

2016 Branded Entertainment Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Gaming & Mobile / Branded Mobile

BE16018S

2016 Branded Entertainment Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Online / Branded Documentary

BE16013B

2016 Branded Entertainment Bronze Pencil

Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto

Molson Canadian

Hockey Heaven

Consumer - Online / Branded Documentary

BE16014B

2016 Branded Entertainment Gold Pencil

Wieden+Kennedy / New York + Caviar / Los Angeles

Southern Comfort

SHOTTASoCo

Consumer - Music / Music Videos

BE16035G

2016 Branded Entertainment Silver Pencil

Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles

Bleacher Report

Sports Alphabet

Consumer - Music / Music Videos

BE16036S

2016 Branded Entertainment Silver Pencil

BBDO / New York

AT&T

Close To Home

Craft - Music / Sound / Music / Sound

BE16047S

2016 Branded Entertainment Silver Pencil

Wieden+Kennedy / New York + Caviar / Los Angeles

Southern Comfort

SHOTTASoCo

Craft - Music / Sound / Music / Sound

BE16048S

2016 Branded Entertainment Silver Pencil

Anomaly / New York + RSA Productions / Los Angeles

Johnnie Walker

Gentlemen's Wager II

Craft - Cinematography / Cinematography

BE16043S

2016 Branded Entertainment Bronze Pencil

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Craft - Cinematography / Cinematography

BE16044B

2016 Branded Entertainment Bronze Pencil

Anomaly / New York / Amsterdam + RSA Productions / Los Angeles

Johnnie Walker - Diageo

The Gentleman's Wager II

Consumer - Broadcast & Film / Branded Film

BE16002B

2016 Branded Entertainment Bronze Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Consumer - Broadcast & Film / Branded Film

BE16003B

2016 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Nike Golf

Ripple

Craft - Editing / Editing

BE16045G

2016 Branded Entertainment Bronze Pencil

J. Walter Thompson / Atlanta

Pennzoil

Airlift Drift

Craft - Editing / Editing

BE16046B

2016 Branded Entertainment Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

Do-it-yourself McWhoppers

CSR - Other Branded Content / Other Branded Content

BE16040S

2016 Branded Entertainment Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Online / Short Form Videos

BE16006G

2016 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Look Who's Driving

Consumer - Online / Short Form Videos

BE16007G

2016 Branded Entertainment Gold Pencil

SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo

Shiseido

High School Girl?

Consumer - Online / Short Form Videos

BE16008G

2016 Branded Entertainment Silver Pencil

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Online / Short Form Videos

BE16009S

2016 Branded Entertainment Bronze Pencil

Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore

TWC2

Mums and Maids

Consumer - Online / Short Form Videos

BE16010B

2016 Branded Entertainment Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Lake

Consumer - Online / Short Form Videos

BE16011B

2016 Branded Entertainment Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Other Branded Content / User Generated Content

BE16027G

2016 Branded Entertainment Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Other Branded Content / User Generated Content

BE16028G

2016 Branded Entertainment Silver Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Other Branded Content / User Generated Content

BE16029S

2016 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Consumer - Other Branded Content / User Generated Content

BE16030B

2016 Branded Entertainment Silver Pencil

AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai

Nike Basketball

Nike Rise China 2.0 - Innovation

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16041S

2016 Branded Entertainment Bronze Pencil

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16042B

2016 Branded Entertainment Silver Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Other Branded Content / Live Events

BE16031S

2016 Branded Entertainment Bronze Pencil

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Consumer - Other Branded Content / Live Events

BE16032B

2016 Branded Entertainment Bronze Pencil

adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London

H&M

Becoming Beckham

Consumer - Online / Long Form Videos

BE16012B

2016 Branded Entertainment Gold Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

CSR - Branded Online / Branded Online

BE16037G

2016 Branded Entertainment Silver Pencil

Ogilvy / New York

Philips Norelco

#MakeYouHappen

CSR - Branded Online / Branded Online

BE16038S

2016 Branded Entertainment Silver Pencil

The Cyranos // McCann / Barcelona

Fundació Arrels

Youtube Arrels

CSR - Branded Online / Branded Online

BE16039S

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