Award:
2016 Branded Entertainment Gold Pencil

Agency:
BBH NY / New York

Client:
Netflix

Title:
House of Cards - FU 2016

Category:
Consumer - Other Branded Content / Custom Content

Annual ID:
BE16022G

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Dieste / Dallas

Client:
Dallas Pets Alive

Title:
Adoptable Trends

Category:
Consumer - Other Branded Content / Custom Content

Annual ID:
BE16023S

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Ogilvy & Mather / London

Client:
Philips

Title:
Breathless Choir

Category:
Consumer - Other Branded Content / Custom Content

Annual ID:
BE16024S

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
FCB BRASIL / SAO PAULO

Client:
Smiles

Title:
Trip Book Smiles

Category:
Consumer - Other Branded Content / Custom Content

Annual ID:
BE16025B

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles

Client:
Blue Ball Foundation

Title:
Game of Balls

Category:
Consumer - Brand or Product Integration into Storyline / Film

Annual ID:
BE16020B

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
Pereira & O'Dell / San Francisco

Client:
Skype

Title:
Finding Donut

Category:
Consumer - Brand or Product Integration into Storyline / Film

Annual ID:
BE16021B

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Wieden+Kennedy / Portland

Client:
Old Spice

Title:
ESPN Takeover

Category:
Consumer - Broadcast & Film / Branded Television

Annual ID:
BE16001S

Award:
2016 Branded Entertainment Gold Pencil

Agency:
Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York

Client:
National Football League

Title:
Super Bowl Babies

Category:
Consumer - Music / Creative Use of Music Supporting a Brand

Annual ID:
BE16033G

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
Leo Burnett / Chicago

Client:
Chicago Ideas

Title:
Music vs Gun Violence

Category:
Consumer - Music / Creative Use of Music Supporting a Brand

Annual ID:
BE16034B

Award:
2016 Branded Entertainment Gold Pencil

Agency:
Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles

Client:
Bleacher Report

Title:
Sports Alphabet

Category:
Craft - Animation / Animation

Annual ID:
BE16049G

Award:
2016 Branded Entertainment Silver Pencil

Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

Client:
American Honda Motor

Title:
Paper

Category:
Craft - Animation / Animation

Annual ID:
BE16050S

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Client:
Adobe Systems

Title:
The Color Eater | Adobe Creative Cloud's Philosophy Video

Category:
Craft - Animation / Animation

Annual ID:
BE16051S

Award:
2016 Branded Entertainment Silver Pencil

Agency:
GREY / San Francisco

Client:
Norton by Symantec

Title:
In Search of the Most Dangerous Town on the Internet

Category:
Consumer - Broadcast & Film / Branded Documentary

Annual ID:
BE16004S

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu

Client:
Intel

Title:
All Work All Play

Category:
Consumer - Broadcast & Film / Branded Documentary

Annual ID:
BE16005B

Award:
2016 Branded Entertainment Silver Pencil

Agency:
72andSunny / Los Angeles + Unit9 / London

Client:
Google, Disney, Industrial Light & Magic, Lucasfilm

Title:
Lightsaber Escape: A Chrome Experiment

Category:
Consumer - Gaming & Mobile / Branded Gaming

Annual ID:
BE16015S

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Client:
Björn Borg

Title:
First Person Lover

Category:
Consumer - Gaming & Mobile / Branded Gaming

Annual ID:
BE16016B

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Droga5 / New York + Droga5 Studios / New York

Client:
Johnsonville

Title:
Sausage Nonnas

Category:
Consumer - Other Branded Content / Co-Promotions

Annual ID:
BE16026S

Award:
2016 Branded Entertainment Gold Pencil

Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

Client:
L'Oréal Paris

Title:
Make Up Genius

Category:
Consumer - Gaming & Mobile / Branded Mobile

Annual ID:
BE16017G

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Client:
Canon/Uncle Grey

Title:
Canon Gig App

Category:
Consumer - Gaming & Mobile / Branded Mobile

Annual ID:
BE16018S

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles

Client:
Microsoft

Title:
Collective Project

Category:
Consumer - Online / Branded Documentary

Annual ID:
BE16013B

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto

Client:
Molson Canadian

Title:
Hockey Heaven

Category:
Consumer - Online / Branded Documentary

Annual ID:
BE16014B

Award:
2016 Branded Entertainment Gold Pencil

Agency:
Wieden+Kennedy / New York + Caviar / Los Angeles

Client:
Southern Comfort

Title:
SHOTTASoCo

Category:
Consumer - Music / Music Videos

Annual ID:
BE16035G

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles

Client:
Bleacher Report

Title:
Sports Alphabet

Category:
Consumer - Music / Music Videos

Annual ID:
BE16036S

Award:
2016 Branded Entertainment Silver Pencil

Agency:
BBDO / New York

Client:
AT&T

Title:
Close To Home

Category:
Craft - Music / Sound / Music / Sound

Annual ID:
BE16047S

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Wieden+Kennedy / New York + Caviar / Los Angeles

Client:
Southern Comfort

Title:
SHOTTASoCo

Category:
Craft - Music / Sound / Music / Sound

Annual ID:
BE16048S

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Anomaly / New York + RSA Productions / Los Angeles

Client:
Johnnie Walker

Title:
Gentlemen's Wager II

Category:
Craft - Cinematography / Cinematography

Annual ID:
BE16043S

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Client:
Beats By Dr. Dre

Title:
The Game Starts Here

Category:
Craft - Cinematography / Cinematography

Annual ID:
BE16044B

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
Anomaly / New York / Amsterdam + RSA Productions / Los Angeles

Client:
Johnnie Walker - Diageo

Title:
The Gentleman's Wager II

Category:
Consumer - Broadcast & Film / Branded Film

Annual ID:
BE16002B

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

Client:
American Honda Motor

Title:
Paper

Category:
Consumer - Broadcast & Film / Branded Film

Annual ID:
BE16003B

Award:
2016 Branded Entertainment Gold Pencil

Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Client:
Nike Golf

Title:
Ripple

Category:
Craft - Editing / Editing

Annual ID:
BE16045G

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
J. Walter Thompson / Atlanta

Client:
Pennzoil

Title:
Airlift Drift

Category:
Craft - Editing / Editing

Annual ID:
BE16046B

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Y&R / New Zealand + DAVID / Miami

Client:
Burger King

Title:
Do-it-yourself McWhoppers

Category:
CSR - Other Branded Content / Other Branded Content

Annual ID:
BE16040S

Award:
2016 Branded Entertainment Gold Pencil

Agency:
adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Client:
Harvey Nichols

Title:
Shoplifters

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16006G

Award:
2016 Branded Entertainment Gold Pencil

Agency:
Forsman & Bodenfors / Gothenburg

Client:
Volvo Trucks

Title:
Look Who's Driving

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16007G

Award:
2016 Branded Entertainment Gold Pencil

Agency:
SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo

Client:
Shiseido

Title:
High School Girl?

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16008G

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Ogilvy & Mather / Singapore

Client:
Unilever

Title:
The Softtest

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16009S

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore

Client:
TWC2

Title:
Mums and Maids

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16010B

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
The Martin Agency / Richmond + Furlined / New York

Client:
GEICO

Title:
Fast Forward, Lake

Category:
Consumer - Online / Short Form Videos

Annual ID:
BE16011B

Award:
2016 Branded Entertainment Gold Pencil

Agency:
R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Client:
Beats By Dr. Dre

Title:
Straight Outta

Category:
Consumer - Other Branded Content / User Generated Content

Annual ID:
BE16027G

Award:
2016 Branded Entertainment Gold Pencil

Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

Client:
REI

Title:
#OptOutside

Category:
Consumer - Other Branded Content / User Generated Content

Annual ID:
BE16028G

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Marcel / Paris

Client:
Marc Dorcel

Title:
#HandsOff

Category:
Consumer - Other Branded Content / User Generated Content

Annual ID:
BE16029S

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
Deutsch / Los Angeles

Client:
Volkswagen

Title:
Unleash Your Rrrr

Category:
Consumer - Other Branded Content / User Generated Content

Annual ID:
BE16030B

Award:
2016 Branded Entertainment Silver Pencil

Agency:
AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai

Client:
Nike Basketball

Title:
Nike Rise China 2.0 - Innovation

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16041S

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Client:
Remy Cointreau / Louis XIII

Title:
#NOTCOMINGSOON

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16042B

Award:
2016 Branded Entertainment Silver Pencil

Agency:
DDB Group New Zealand / Auckland

Client:
SKY TV

Title:
Unforgotten Soldiers

Category:
Consumer - Other Branded Content / Live Events

Annual ID:
BE16031S

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
Forsman & Bodenfors / Gothenburg

Client:
United Nations World Food Programme

Title:
805 Million Names

Category:
Consumer - Other Branded Content / Live Events

Annual ID:
BE16032B

Award:
2016 Branded Entertainment Bronze Pencil

Agency:
adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London

Client:
H&M

Title:
Becoming Beckham

Category:
Consumer - Online / Long Form Videos

Annual ID:
BE16012B

Award:
2016 Branded Entertainment Gold Pencil

Agency:
FCB / Chicago

Client:
Illinois Council Against Handgun Violence

Title:
The Unforgotten

Category:
CSR - Branded Online / Branded Online

Annual ID:
BE16037G

Award:
2016 Branded Entertainment Silver Pencil

Agency:
Ogilvy / New York

Client:
Philips Norelco

Title:
#MakeYouHappen

Category:
CSR - Branded Online / Branded Online

Annual ID:
BE16038S

Award:
2016 Branded Entertainment Silver Pencil

Agency:
The Cyranos // McCann / Barcelona

Client:
Fundació Arrels

Title:
Youtube Arrels

Category:
CSR - Branded Online / Branded Online

Annual ID:
BE16039S