The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Online / Short Form Videos
Look Who's Driving Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Trucks Category: Consumer - Online / Short Form Videos
High School Girl? Agency: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo Client: Shiseido Category: Consumer - Online / Short Form Videos
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online / Short Form Videos
Mums and Maids Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: TWC2 Category: Consumer - Online / Short Form Videos
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Online / Branded Documentary
Hockey Heaven Agency: Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto Client: Molson Canadian Category: Consumer - Online / Branded Documentary
Becoming Beckham Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London Client: H&M Category: Consumer - Online / Long Form Videos
Sports Alphabet Agency: barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco Client: Bleacher Report Category: Consumer - Online / Short Form Videos
The Art Heist for Good Agency: Deutsch / New York Client: WATERisLIFE Category: Consumer - Online / Short Form Videos
805 Million Names Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Client: United Nations World Food Programme Category: Consumer - Online / Short Form Videos
HALO 5: Guardians - A Hero Falls Agency: twofifteenmccann / San Francisco + Furlined / Los Angeles Client: XBOX Category: Consumer - Online / Short Form Videos
Decoy Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online / Short Form Videos
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Online / Short Form Videos
Fast Forward, Hike Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Fast Forward, Going Up Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Family Long Form Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Elevator Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Operation Boomerang Agency: The Monkeys / Sydney + Rabbit / Sydney Client: Meat & Livestock Australia Category: Consumer - Online / Short Form Videos
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Online / Short Form Videos
Actual Reality Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos
The Snickers Write-off Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Consumer - Online / Branded Documentary
What Lives Inside Agency: Pereira & O'Dell / San Francisco Client: Intel Category: Consumer - Online / Long Form Videos
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting. Agency: Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles Client: American Honda Motor Co. Category: Consumer - Online / Long Form Videos

2016 Branded Entertainment Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Online / Short Form Videos

BE16006G

2016 Branded Entertainment Gold Pencil

Forsman & Bodenfors / Gothenburg

Volvo Trucks

Look Who's Driving

Consumer - Online / Short Form Videos

BE16007G

2016 Branded Entertainment Gold Pencil

SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo

Shiseido

High School Girl?

Consumer - Online / Short Form Videos

BE16008G

2016 Branded Entertainment Silver Pencil

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Online / Short Form Videos

BE16009S

2016 Branded Entertainment Bronze Pencil

Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore

TWC2

Mums and Maids

Consumer - Online / Short Form Videos

BE16010B

2016 Branded Entertainment Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Lake

Consumer - Online / Short Form Videos

BE16011B

2016 Branded Entertainment Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Online / Branded Documentary

BE16013B

2016 Branded Entertainment Bronze Pencil

Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto

Molson Canadian

Hockey Heaven

Consumer - Online / Branded Documentary

BE16014B

2016 Branded Entertainment Bronze Pencil

adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London

H&M

Becoming Beckham

Consumer - Online / Long Form Videos

BE16012B

2016 Branded Entertainment Merit Award

barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco

Bleacher Report

Sports Alphabet

Consumer - Online / Short Form Videos

BE16055M

2016 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

The Art Heist for Good

Consumer - Online / Short Form Videos

BE16056M

2016 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm

United Nations World Food Programme

805 Million Names

Consumer - Online / Short Form Videos

BE16057M

2016 Branded Entertainment Merit Award

twofifteenmccann / San Francisco + Furlined / Los Angeles

XBOX

HALO 5: Guardians - A Hero Falls

Consumer - Online / Short Form Videos

BE16058M

2016 Branded Entertainment Merit Award

Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney

Canon Australia

Decoy

Consumer - Online / Short Form Videos

BE16059M

2016 Branded Entertainment Merit Award

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Consumer - Online / Short Form Videos

BE16060M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Hike

Consumer - Online / Short Form Videos

BE16061M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Going Up

Consumer - Online / Short Form Videos

BE16062M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable, Family Long Form

Consumer - Online / Short Form Videos

BE16063M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable, Elevator

Consumer - Online / Short Form Videos

BE16064M

2016 Branded Entertainment Merit Award

The Monkeys / Sydney + Rabbit / Sydney

Meat & Livestock Australia

Operation Boomerang

Consumer - Online / Short Form Videos

BE16065M

2016 Branded Entertainment Merit Award

Wieden+Kennedy / New York + Caviar / Los Angeles

Southern Comfort

SHOTTASoCo

Consumer - Online / Short Form Videos

BE16066M

2016 Branded Entertainment Merit Award

Y&R New Zealand / Auckland

Jaguar New Zealand

Actual Reality

Consumer - Online / Short Form Videos

BE16067M

2016 Branded Entertainment Merit Award

BBDO / New York

Mars Chocolate North America/Snickers

The Snickers Write-off

Consumer - Online / Branded Documentary

BE16070M

2016 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Intel

What Lives Inside

Consumer - Online / Long Form Videos

BE16068M

2016 Branded Entertainment Merit Award

Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles

American Honda Motor Co.

Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.

Consumer - Online / Long Form Videos

BE16069M

Follow Us