The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Direction / Direction
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Craft - Direction / Direction
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Interactive Parking Billboard
Agency: Leo Burnett Germany / Frankfurt
Client: Fiat Germany Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client: Blue Ball Foundation Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Tweeting Pothole
Agency: P4 Ogilvy&Mather / Panama
Client: Medcom Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Agency:
Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Craft - Direction / Direction
Annual ID:
BE16108M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Direction / Direction
Annual ID:
BE16109M
Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Craft - Direction / Direction
Annual ID:
BE16110M
Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Turn The Bezel
Category:
Craft - Direction / Direction
Annual ID:
BE16111M
Award:
2016 Branded Entertainment Merit Award
Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Direction / Direction
Annual ID:
BE16112M
Award:
2016 Branded Entertainment Merit Award
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16097M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16098M
Award:
2016 Branded Entertainment Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Smiles Trip Book
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16099M
Award:
2016 Branded Entertainment Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16100M
Award:
2016 Branded Entertainment Merit Award
Agency:
Google Creative Lab / London + Stinkdigital / London
Client:
Google
Title:
Inside Abbey Road
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16101M
Award:
2016 Branded Entertainment Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Fiat Germany
Title:
The Interactive Parking Billboard
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16102M
Award:
2016 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16103M
Award:
2016 Branded Entertainment Merit Award
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16104M
Award:
2016 Branded Entertainment Merit Award
Agency:
P4 Ogilvy&Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16105M
Award:
2016 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16106M