The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Original do Brasil
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick
Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind
Agency: FCB / Chicago
Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48
Agency: Barton F. Graf / New York
Client: Supercell Category: Consumer - Online Films & Video / User Generated Content
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Consumer - Print / Flat Mailing
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Gay Sweater
Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto
Client: The Canadian Centre for Gender and Sexual Diversity Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
3-second Cooking, Super Fried Dumpling
Agency: TOKYU AGENCY INC. / Tokyo
Client: NTT DOCOMO Category: Consumer - Broadcast & Film / Branded Film
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
Barcode Visual Identity
Agency: ANTI / Oslo
Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall Category: Consumer - Websites / Services
16 Years Fly By
Agency: OgilvyOne / Madrid + ATTIC Films / Madrid
Client: ING DIRECT Category: Consumer - Websites / Services
The Talking Doorbells
Agency: McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano
Client: FAI – Fondo Ambiente Italiano Category: Non-Profit - Architecture / Architecture
The Universe in the Mind ? Promoting the Science Literary Award ?
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Nikkei Category: Consumer - Collateral Design / Posters - Single
Be Prepared
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac Category: Consumer - Collateral Design / Posters - Single
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Consumer - Collateral Design / Posters - Single
Japanese Harmony
Agency: Hakuhodo Inc. / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo
Client: Suntory Holdings Category: Consumer - Collateral Design / Posters - Single
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Save the Animals
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
Rethink Ornament
Agency: Rethink + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver
Client: Rethink Category: Consumer - Advertising / Self-Promotion
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc Category: Consumer - Mobile / User Experience
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Mobile / User Experience
Kit Mail Hologram
Agency: J. Walter Thompson Japan / Tokyo
Client: Nestle Japan / Japan Post Category: Consumer - Mobile / User Experience
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / User Experience
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Consumer - Mobile / User Experience
Lufthansa Apple Watch App
Agency: SapientNitro / Munich
Client: Lufthansa Category: Consumer - Mobile / User Experience
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Mobile / User Experience
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Paper Sample Coaster
Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka
Client: Heiwa Paper Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Flypaper
Agency: FCB / Chicago
Client: Boeing Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Posters of Nakagawa Masashichi Shoten 300th anniversary
Agency: good design company / Tokyo
Client: Nakagawa Masashichi Shoten Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Less Car. More Space.
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Mercedes-Benz Hong Kong Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
A Parisian Winter Tale
Agency: Scholz & Friends / Berlin
Client: Montblanc Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
"X"
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Hashtag for Freedom
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Tie-wrap
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Endangered Love
Agency: DDB / New York
Client: WCFF Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Pure Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Reduce garbage for Ise Bay
Agency: DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client: Mie Prefecture Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series