Award

Agency

Client

Title

Category

Annual ID

Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Open Road Project Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Information Services International-Dentsu, LTD. / Tokyo Client: Toyota Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
Listen Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: CSR - Television / Television (Any Length) - Single
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
20 Years Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Newspaper / Full Page or Spread - Campaign
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
Close To Home Agency: BBDO / New York Client: AT&T Category: CSR - Online Films & Video / Online Films & Video
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: CSR - Ambient / Environmental / Ambient / Environmental
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Mobile / Mobile
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Open Up Your Imagination Agency: HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo Client: Musashino Art University Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility
Life Unpaused Agency: Cossette / Toronto Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Music / Music Videos
Shapes Agency: emuni llp. / Tokyo Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series
Loading Agency: emuni llp. / Tokyo Client: Rapyard Category: Consumer - Collateral Design / Posters - Series
20 Years Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
Justino Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Animation / Animation
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
#MyFutureIsMineToSave Agency: Ogilvy & Mather,Taipei / Taipei city Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
The 2008 China Earthquake Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
The Osama Bin Laden Raid Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
The Birth of the Royal Baby Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Dinner Party Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
I'm Weeding Right Now Agency: dummy. / venice + mcgarrybowen / london + out-sider / london Client: The Scotts Miracle-Gro Category: Consumer - Television / 30 Second - Single
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Consumer - Branded Podcast / Branded Podcast
Whatever Happens Agency: HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES Client: Juva Sante Category: Consumer - Television / 20 Second & Under - Campaign
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Digital / Mobile
The world addressed Agency: what3words / London Client: what3words Category: Innovation - Websites / Websites
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Publications / Publications
Narita International Airport Terminal 3 Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Use of Technology / Use of Technology
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising

2016 Direct Gold Pencil

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16033G

2016 Intellectual Property Gold Pencil

DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Information Services International-Dentsu, LTD. / Tokyo

Toyota

Open Road Project

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

IP16010G

2016 Interactive Gold Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Websites / Publications & Media

IN16010G

2016 Social Media Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Branded Social Campaign / Branded Social Campaign

SM16007G

2016 Design Gold Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica

American Honda Motor

Paper

Craft - Animation - Single or Series / Animation - Single or Series

DE16076G

2016 Film Gold Pencil

Grey / New York + Chelsea / New York + Rock Paper Scissors / New York

National Football League

Listen

CSR - Television / Television (Any Length) - Single

FI16051G

2016 Direct Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

DI16016G

2016 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

20 Years

Consumer - Newspaper / Full Page or Spread - Campaign

PO16003G

2016 Cross-Platform Gold Pencil

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Integrated Branding / Integrated Branding

CP16008G

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

CSR - Online Films & Video / Online Films & Video

FI16056G

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London

John Lewis Insurance

Tiny Dancer

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16029G

2016 Film Gold Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Online Films & Video / User Generated Content

FI16049G

2016 Mobile Gold Pencil

McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Augmented Reality

MO16009G

2016 Direct Gold Pencil

Colenso BBDO / Auckland

Volkswagen

Reduce Speed Dial

CSR - Ambient / Environmental / Ambient / Environmental

DI16030G

2016 UX / UI Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Mobile / Mobile

UX16016G

2016 Intellectual Property Gold Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16002G

2016 Design Gold Pencil

HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo

Musashino Art University

Open Up Your Imagination

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16062G

2016 Public Relations Gold Pencil

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16016G

2016 Public Relations Gold Pencil

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16017G

2016 Public Relations Gold Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16018G

2016 UX / UI Gold Pencil

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / Utility

UX16005G

2016 Film Gold Pencil

Cossette / Toronto

Sickkids Foundation

Life Unpaused

Innovation - Innovation in Film / Innovation in Film

FI16069G

2016 Cross-Platform Gold Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Consumer - Experiential Advertising / Guerilla

CP16006G

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Experiential Advertising / Guerilla

CP16007G

2016 Branded Entertainment Gold Pencil

Wieden+Kennedy / New York + Caviar / Los Angeles

Southern Comfort

SHOTTASoCo

Consumer - Music / Music Videos

BE16035G

2016 Design Gold Pencil

emuni llp. / Tokyo

Earth & Salt

Shapes

Consumer - Collateral Design / Posters - Series

DE16001G

2016 Design Gold Pencil

emuni llp. / Tokyo

Rapyard

Loading

Consumer - Collateral Design / Posters - Series

DE16002G

2016 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

20 Years

Consumer - Trade / Full Page or Spread - Campaign

PO16012G

2016 Cross-Platform Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Integrated Branding / Integrated Branding

CP16022G

2016 Film Gold Pencil

Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid

Loterias y Apuestas del Estado

Justino

Craft - Animation / Animation

FI16091G

2016 Film Gold Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Animation / Animation

FI16092G

2016 Public Relations Gold Pencil

Ogilvy & Mather,Taipei / Taipei city

Far EasTone Telecommunications Company

#MyFutureIsMineToSave

CSR - Brands, Products & Services / Brands, Products & Services

PR16012G

2016 Direct Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16039G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The 2008 China Earthquake

Consumer - Collateral / Posters - Single

PO16014G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Osama Bin Laden Raid

Consumer - Collateral / Posters - Single

PO16015G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Birth of the Royal Baby

Consumer - Collateral / Posters - Single

PO16016G

2016 Direct Gold Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16042G

2016 Film Gold Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Dinner Party

Consumer - Television / 30 Second - Single

FI16006G

2016 Film Gold Pencil

dummy. / venice + mcgarrybowen / london + out-sider / london

The Scotts Miracle-Gro

I'm Weeding Right Now

Consumer - Television / 30 Second - Single

FI16007G

2016 Radio Gold Pencil

BBDO / New York

GE

GE Podcast Theatre presents The Message

Consumer - Branded Podcast / Branded Podcast

RA16006G

2016 Film Gold Pencil

HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES

Juva Sante

Whatever Happens

Consumer - Television / 20 Second & Under - Campaign

FI16018G

2016 Direct Gold Pencil

McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Digital / Mobile

DI16012G

2016 Interactive Gold Pencil

what3words / London

what3words

The world addressed

Innovation - Websites / Websites

IN16029G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Non-Profit - Publications / Publications

PO16044G

2016 Design Gold Pencil

NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo

Narita International Airport Corporation

Narita International Airport Terminal 3

Consumer - Environmental / Immersive Design / Wayfinding

DE16036G

2016 Responsive Environments Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Use of Technology / Use of Technology

RE16006G

2016 Print & Outdoor Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16042G

2016 Print & Outdoor Gold Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16043G

2016 Cross-Platform Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Experiential Advertising / Experiential Advertising

CP16018G

2016 Cross-Platform Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Experiential Advertising / Experiential Advertising

CP16019G

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