The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
#TheReal10
Agency: Rethink + WONGDOODY / Los Angeles + RMW Music / Toronto
Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan Category: Consumer - Collateral Design / Posters - Series
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Other Branded Content / User Generated Content
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Branded Social Post / Branded Social Post
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo
Client: GIV Category: Non-Profit - Publications / Publications
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Non-Profit - Publications / Publications
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
The Imagination Machine
Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client: S7 Airlines Category: Consumer - Architecture / Architecture
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
Words of Protest
Agency: Concrete Design Communications / Toronto
Client: Wayward Arts Category: Consumer - Publication Design / Book Layout Design
The Lampedusa door stopper. Open doors for refugees.
Agency: Scholz & Friends / Berlin + CUCULA / Berlin
Client: CUCULA Category: Non-Profit - Print / Print
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
Más que un auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Trip Book Smiles
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Other Branded Content / Custom Content
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client: John Lewis Category: Consumer - Integrated Branding / Integrated Branding
Are You Next? (Production Case)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Craft - Printing / Production / Printing / Production
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client: Blue Ball Foundation Category: Consumer - Brand or Product Integration into Storyline / Film
Finding Donut
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Consumer - Brand or Product Integration into Storyline / Film
Airlift Drift
Agency: J. Walter Thompson / Atlanta
Client: Pennzoil Category: Craft - Editing / Editing
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto
Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Environmental / Immersive Design / Brand Installations
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Cinema Advertising / Cinema Advertising
RelockLove
Agency: Marcel / Paris
Client: Orange Category: Consumer - Digital / Websites, Microsites & Banners
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Experiential Advertising / Installations
All Work All Play
Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu
Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
The Beehive Billboard
Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York
Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Google Shopping Insights
Agency: Grow / Norfolk
Client: Google Category: Craft - Data Visualization / Data Visualization
Green Name
Agency: Dentsu Inc. / Tokyo
Client: Kirin Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Non-Genuine Animals
Agency: Y&R SA / Cape Town
Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Más que un Auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Print / Flat Mailing
The Prodigies of Mother's Pride
Agency: Out of the Box / New Delhi, India
Client: Mother's Pride Category: Consumer - Print / Flat Mailing
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Non-Profit - Experiential Advertising / Experiential Advertising
Paper Ripple
Agency: MARU / TOKYO
Client: MARU Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
The Last Wish
Agency: Cheil Worldwide / Seoul
Client: Samsung Category: CSR - Data Visualization / Data Visualization
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
The Letter
Agency: HEIMAT / Berlin
Client: OTTO Category: Craft - Animation - Single or Series / Animation - Single or Series