The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
The Interactive Form Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Nameless Paints Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Call Brussels Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Funtastic Hand Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Inspiring Spirit Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
Learning on the way Agency: Sancho BBDO / Bogota Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
The world addressed Agency: what3words / London Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
The Scent of Success Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Penta Pencil
GEICO. Five years and 15 minutes of award winning work. Agency: The Martin Agency / Richmond Client: GEICO Category: Penta Pencil
Just Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney Client: World Wildlife Fund Category: Non-Profit - Integrated Branding / Integrated Branding
Life Unpaused Agency: Cossette / Toronto Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
mt expo 2015 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Indoor Spaces
The Fairest Night of All Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Editing / Editing
Coco De Mer - X Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco De Mer Category: Craft - Editing / Editing
The Banner That Makes You Like Banners Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
The Interactive Form Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Europe's Most Punctual Offer Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Consumer - Websites / E-Commerce
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
It's What You Do Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Campaign
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
The Man & The Dog Agency: DDB Argentina / Buenos Aires + Central Films / Mexico Client: Fundación Argentina de Trasplante Hepático Category: Non-Profit - Television / Television (Any Length) - Single
Not Allowed Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Television / Television (Any Length) - Single
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: CSR - Web / Web
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Consumer - Branded Podcast / Branded Podcast
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Craft - Editing / Editing
Dinner Party Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
I'm Weeding Right Now Agency: dummy. / venice + mcgarrybowen / london + out-sider / london Client: The Scotts Miracle-Gro Category: Consumer - Television / 30 Second - Single
Nameless Paints Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Narita International Airport Terminal 3 Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Use of Technology / Use of Technology

2016 Cross-Platform Best of Show Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

CP16009G

2016 Direct Best of Discipline Pencil

BETC / Paris + BETC Digital / Paris

CANAL+

The Interactive Form

Consumer - Digital / Websites, Microsites & Banners

DI16007G

2016 UX / UI Best of Discipline Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / Utility

UX16006G

2016 Design Best of Discipline Pencil

Dentsu Inc. / Tokyo

Kokuyo

Nameless Paints

Innovation - Package Design / Package Design

DE16060G

2016 Print & Outdoor Best of Discipline Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16038G

2016 Interactive Best of Discipline Pencil

Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels

visit.brussels

Call Brussels

Consumer - Websites / Travel, Entertainment & Leisure

IN16008G

2016 Intellectual Property Best of Discipline Pencil

Publicis Colombia / Bogotá + Cirec Foundation / Bogotá

Cirec Foundation

Funtastic Hand

Non-Profit - Physical / Digital / Physical / Digital

IP16008G

2016 Responsive Environments Best of Discipline Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Immersive / Exhibitions

RE16003G

2016 Public Relations Best of Discipline Pencil

Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore

Scoot

Inspiring Spirit

Consumer - Brands, Products & Services / Integrated Campaign

PR16008G

2016 Film Best of Discipline Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16030G

2016 Social Media Best of Discipline Pencil

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Consumer - Branded Social Campaign / Branded Social Campaign

SM16006G

2016 Branded Entertainment Best of Discipline Pencil

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Consumer - Brand or Product Integration into Storyline / Film

BE16019G

2016 Radio Best of Discipline Pencil

Sancho BBDO / Bogota

ADN

Learning on the way

Innovation - Innovation in Radio / Innovation in Radio

RA16009G

2016 Mobile Best of Discipline Pencil

what3words / London

what3words

The world addressed

Innovation - Innovation in Mobile / Innovation in Mobile

MO16024G

2016 Cross-Platform Best of Discipline Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

CP16009G

2016 Penta Pencil Penta Pencil

Wieden+Kennedy / Portland

Old Spice

The Scent of Success

Penta Pencil

PE16001P

2016 Penta Pencil Penta Pencil

The Martin Agency / Richmond

GEICO

GEICO. Five years and 15 minutes of award winning work.

Penta Pencil

PE16002P

2016 Cross-Platform Green Pencil

Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney

World Wildlife Fund

Just

Non-Profit - Integrated Branding / Integrated Branding

CP16029V

2016 Film Gold Pencil

Cossette / Toronto

Sickkids Foundation

Life Unpaused

Innovation - Innovation in Film / Innovation in Film

FI16069G

2016 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo 2015

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16030G

2016 Print & Outdoor Gold Pencil

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Fairest Night of All

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16032G

2016 Design Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16047G

2016 Design Gold Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16048G

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

Craft - Editing / Editing

FI16084G

2016 Film Gold Pencil

TBWA\ / London + Rankin Film Productions / London

Coco De Mer

Coco De Mer - X

Craft - Editing / Editing

FI16085G

2016 Direct Gold Pencil

BBDO Russia Group / Moscow + Proximity Russia / Moscow

3M

The Banner That Makes You Like Banners

Consumer - Digital / Websites, Microsites & Banners

DI16006G

2016 Direct Gold Pencil

BETC / Paris + BETC Digital / Paris

CANAL+

The Interactive Form

Consumer - Digital / Websites, Microsites & Banners

DI16007G

2016 Direct Gold Pencil

McCANN / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Consumer - Digital / Websites, Microsites & Banners

DI16008G

2016 Interactive Gold Pencil

Zambezi / Culver City + Active Theory / Venice

Stance

Shop With the Force

Consumer - Websites / E-Commerce

IN16015G

2016 Interactive Gold Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Websites / Publications & Media

IN16010G

2016 Film Gold Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

It's What You Do

Consumer - Television / 30 Second - Campaign

FI16012G

2016 Direct Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

DI16016G

2016 Film Gold Pencil

DDB Argentina / Buenos Aires + Central Films / Mexico

Fundación Argentina de Trasplante Hepático

The Man & The Dog

Non-Profit - Television / Television (Any Length) - Single

FI16059G

2016 Film Gold Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Not Allowed

Non-Profit - Television / Television (Any Length) - Single

FI16060G

2016 Mobile Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Use of Technology / Product & Mobile Integration

MO16011G

2016 Branded Entertainment Gold Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Other Branded Content / Custom Content

BE16022G

2016 UX / UI Gold Pencil

AKQA / Sao Paulo + AKQA / London

Usher

Don't Look Away

CSR - Web / Web

UX16013G

2016 Radio Gold Pencil

BBDO / New York

GE

GE Podcast Theatre presents The Message

Consumer - Branded Podcast / Branded Podcast

RA16006G

2016 UX / UI Gold Pencil

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / Utility

UX16005G

2016 UX / UI Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / Utility

UX16006G

2016 Print & Outdoor Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16059G

2016 Print & Outdoor Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16060G

2016 Public Relations Gold Pencil

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16026G

2016 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Nike Golf

Ripple

Craft - Editing / Editing

BE16045G

2016 Film Gold Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Dinner Party

Consumer - Television / 30 Second - Single

FI16006G

2016 Film Gold Pencil

dummy. / venice + mcgarrybowen / london + out-sider / london

The Scotts Miracle-Gro

I'm Weeding Right Now

Consumer - Television / 30 Second - Single

FI16007G

2016 Design Gold Pencil

Dentsu Inc. / Tokyo

Kokuyo

Nameless Paints

Innovation - Package Design / Package Design

DE16060G

2016 Print & Outdoor Gold Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16038G

2016 Design Gold Pencil

NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo

Narita International Airport Corporation

Narita International Airport Terminal 3

Consumer - Environmental / Immersive Design / Wayfinding

DE16036G

2016 Responsive Environments Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Use of Technology / Use of Technology

RE16006G

Follow Us