The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Emoji Ordering Agency: CP+B / Boulder Client: Domino's Category: Innovation - Innovation in Social Media / Innovation in Social Media
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Because Recollection Agency: 84. / Paris Client: Because Music Category: Consumer - Web / User Experience
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Online Films & Video / Online Films & Video
One Rand Family Agency: King James Group / Cape Town + Arcade Content / Cape Town + Pressure Cooker Studios / Cape Town Client: Sanlam Category: CSR - Online Films & Video / Online Films & Video
The Letter Agency: Heimat / Berlin Client: OTTO Category: Craft - Animation - Single or Series / Animation - Single or Series
All Work All Play Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
Malak and the Boat Agency: 180LA / Santa Monica + House of Colors / Los Angeles Client: Unicef Category: Craft - Animation / Animation
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Innovation - Brand Transformation / Brand Transformation
SmartBowl Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Print / Print
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London Client: John Lewis Category: Consumer - Online Films & Video / Short Form - Single
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Forest Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
The Lampedusa door stopper. Open doors for refugees. Agency: Scholz & Friends / Berlin + CUCULA / Berlin Client: CUCULA Category: Non-Profit - Print / Print
Mayhem DIY Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
My Last Day Agency: Ogilvy & Mather / Amsterdam Client: Amnesty International The Netherlands Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Music vs Gun Violence Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
How New York Eats Agency: BBH NY / New York Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Imagination Machine Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam Client: S7 Airlines Category: Consumer - Architecture / Architecture
The Last Wish Agency: Cheil Worldwide / Seoul Client: Samsung Category: CSR - Data Visualization / Data Visualization
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Cross-Channel / Utility
Budweiser Redesign Agency: Jones Knowles Ritchie / New York City Client: Budweiser Category: Consumer - Brand Identity / Rebranding
A2C Agency: lg2boutique / Montréal + lg2fabrique / Montréal Client: A2C Category: Consumer - Brand Identity / Rebranding
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Crime Night Agency: BBDO Belgium / Brussels Client: SBS Belgium Category: Consumer - Advertising - Campaign / Advertising - Campaign
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Mortal Timeline Agency: BBDO Russia Group / Moscow Client: intouch Insurance Category: Consumer - Advertising / Interactive Video
Fast Forward, Forest Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
LISNR Agency: R/GA / New York + LISNR / Cincinnati Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile
0% Alcohol Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign
20 Years Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Collateral / Posters - Campaign
Celebs Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Publication Design / Publication Design
Ripple Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland Client: Nike Golf Category: Consumer - Television / 60 Second - Single
Friends Furever Agency: Droga5 / New York + Google Android / New York + The Mill / New York Client: Google Android Category: Consumer - Television / 60 Second - Single
The Unconventional Oven Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Sharks ReScored Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Sound Design / Sound Design
Skittles Holiday Pawn Shop Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Words of Protest Agency: Concrete Design Communications / Toronto Client: Wayward Arts Category: Consumer - Publication Design / Book Layout Design
Justino Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid Client: Loterias y Apuestas del Estado Category: Consumer - Television / Over 60 Second - Single
Dear Summer Agency: the community / Miami Client: Corona Extra Category: Consumer - Television / Over 60 Second - Single

2016 Social Media Bronze Pencil

CP+B / Boulder

Domino's

Emoji Ordering

Innovation - Innovation in Social Media / Innovation in Social Media

SM16018B

2016 Public Relations Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto

AAUW

#TheReal10

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16023B

2016 UX / UI Bronze Pencil

84. / Paris

Because Music

Because Recollection

Consumer - Web / User Experience

UX16004B

2016 Film Bronze Pencil

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Online Films & Video / Online Films & Video

FI16057B

2016 Film Bronze Pencil

King James Group / Cape Town + Arcade Content / Cape Town + Pressure Cooker Studios / Cape Town

Sanlam

One Rand Family

CSR - Online Films & Video / Online Films & Video

FI16058B

2016 Design Bronze Pencil

Heimat / Berlin

OTTO

The Letter

Craft - Animation - Single or Series / Animation - Single or Series

DE16078B

2016 Branded Entertainment Bronze Pencil

Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu

Intel

All Work All Play

Consumer - Broadcast & Film / Branded Documentary

BE16005B

2016 Film Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles

Unicef

Malak and the Boat

Craft - Animation / Animation

FI16094B

2016 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Innovation - Brand Transformation / Brand Transformation

CP16027B

2016 Cross-Platform Bronze Pencil

Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln

Fressnapf Tiernahrungs

SmartBowl

Innovation - Brand Transformation / Brand Transformation

CP16028B

2016 Print & Outdoor Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Innovation - Print / Print

PO16058B

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Online Films & Video / Short Form - Single

FI16041B

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Consumer - Online Films & Video / Short Form - Single

FI16042B

2016 Film Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Forest

Consumer - Online Films & Video / Short Form - Single

FI16043B

2016 Direct Bronze Pencil

Scholz & Friends / Berlin + CUCULA / Berlin

CUCULA

The Lampedusa door stopper. Open doors for refugees.

Non-Profit - Print / Print

DI16032B

2016 Social Media Bronze Pencil

Leo Burnett / Chicago

Allstate Insurance Company

Mayhem DIY

Consumer - Branded Social Campaign / Branded Social Campaign

SM16009B

2016 Radio Bronze Pencil

Ogilvy & Mather / Amsterdam

Amnesty International The Netherlands

My Last Day

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16008B

2016 Direct Bronze Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16041B

2016 Branded Entertainment Bronze Pencil

Leo Burnett / Chicago

Chicago Ideas

Music vs Gun Violence

Consumer - Music / Creative Use of Music Supporting a Brand

BE16034B

2016 Print & Outdoor Bronze Pencil

BBH NY / New York

Seamless

How New York Eats

Consumer - Collateral / Promotional Items - Single or Campaign

PO16026B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Collateral / Promotional Items - Single or Campaign

PO16027B

2016 Responsive Environments Bronze Pencil

Wieden+Kennedy / Amsterdam + Tellart / Amsterdam

S7 Airlines

The Imagination Machine

Consumer - Architecture / Architecture

RE16002B

2016 Design Bronze Pencil

Cheil Worldwide / Seoul

Samsung

The Last Wish

CSR - Data Visualization / Data Visualization

DE16040B

2016 UX / UI Bronze Pencil

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Consumer - Cross-Channel / Utility

UX16011B

2016 Design Bronze Pencil

Jones Knowles Ritchie / New York City

Budweiser

Budweiser Redesign

Consumer - Brand Identity / Rebranding

DE16017B

2016 Design Bronze Pencil

lg2boutique / Montréal + lg2fabrique / Montréal

A2C

A2C

Consumer - Brand Identity / Rebranding

DE16018B

2016 Direct Bronze Pencil

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16029B

2016 Radio Bronze Pencil

BBDO Belgium / Brussels

SBS Belgium

Crime Night

Consumer - Advertising - Campaign / Advertising - Campaign

RA16005B

2016 Cross-Platform Bronze Pencil

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Experiential Advertising / Events & Competitions

CP16003B

2016 Interactive Bronze Pencil

BBDO Russia Group / Moscow

intouch Insurance

Mortal Timeline

Consumer - Advertising / Interactive Video

IN16020B

2016 Interactive Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Forest

Consumer - Advertising / Interactive Video

IN16021B

2016 Public Relations Bronze Pencil

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

Consumer - Brands, Products & Services / Events & Experiential

PR16002B

2016 Mobile Bronze Pencil

R/GA / New York + LISNR / Cincinnati

LISNR

LISNR

Innovation - Innovation in Mobile / Innovation in Mobile

MO16025B

2016 Print & Outdoor Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

Brasil Kirin

0% Alcohol

Consumer - Magazine / Full Page or Spread - Campaign

PO16010B

2016 Print & Outdoor Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

20 Years

Consumer - Collateral / Posters - Campaign

PO16022B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs

Consumer - Collateral / Posters - Campaign

PO16023B

2016 Interactive Bronze Pencil

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Consumer - Websites / Footwear, Clothing & Accessories

IN16002B

2016 Interactive Bronze Pencil

Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai

Nike China

2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute

Consumer - Websites / Footwear, Clothing & Accessories

IN16003B

2016 Design Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Innovation - Publication Design / Publication Design

DE16055B

2016 Film Bronze Pencil

Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland

Nike Golf

Ripple

Consumer - Television / 60 Second - Single

FI16003B

2016 Film Bronze Pencil

Droga5 / New York + Google Android / New York + The Mill / New York

Google Android

Friends Furever

Consumer - Television / 60 Second - Single

FI16004B

2016 Public Relations Bronze Pencil

DDB Group / Melbourne

Kidsafe

The Unconventional Oven

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16020B

2016 Interactive Bronze Pencil

Deutsch / Los Angeles

Volkswagen

Sharks ReScored

Craft - Sound Design / Sound Design

IN16036B

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16039B

2016 Print & Outdoor Bronze Pencil

CP+B / Boulder

Domino's

Pizza School

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16040B

2016 Intellectual Property Bronze Pencil

Ogilvy Germany / Düsseldorf

Fressnapf Tiernahrungs

SmartBowl

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16003B

2016 Intellectual Property Bronze Pencil

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16004B

2016 Design Bronze Pencil

Concrete Design Communications / Toronto

Wayward Arts

Words of Protest

Consumer - Publication Design / Book Layout Design

DE16021B

2016 Film Bronze Pencil

Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid

Loterias y Apuestas del Estado

Justino

Consumer - Television / Over 60 Second - Single

FI16024B

2016 Film Bronze Pencil

the community / Miami

Corona Extra

Dear Summer

Consumer - Television / Over 60 Second - Single

FI16025B

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