The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Category
-
Category
Select Category
- Select Category
- Consumer - Advertising
- Consumer - Advertising - Campaign
- Consumer - Advertising - Single
- Consumer - Advertising on Mobile Devices
- Consumer - Ambient / Environmental
- Consumer - Ambient Media (Indoor & Outdoor)
- Consumer - Applications & Sites
- Consumer - Architecture
- Consumer - Brand Identity
- Consumer - Brand or Product Integration into Storyline
- Consumer - Branded Podcast
- Consumer - Branded Social Campaign
- Consumer - Branded Social Post
- Consumer - Brands, Products & Services
- Consumer - Broadcast & Film
- Consumer - Broadcast & Moving Image
- Consumer - Cinema Advertising
- Consumer - Collateral
- Consumer - Collateral Design
- Consumer - Corporate Communications
- Consumer - Cross-Channel
- Consumer - Data Visualization
- Consumer - Digital
- Consumer - Digital Product
- Consumer - Environmental / Immersive Design
- Consumer - Experiential Advertising
- Consumer - Gaming & Mobile
- Consumer - Immersive
- Consumer - Integrated Branding
- Consumer - Integrated Digital & Physical Products
- Consumer - Magazine
- Consumer - Mobile
- Consumer - Music
- Consumer - Newspaper
- Consumer - Online
- Consumer - Online Films & Video
- Consumer - Other Branded Content
- Consumer - Package Design
- Consumer - Physical Product
- Consumer - Print
- Consumer - Publication Design
- Consumer - Self-Promotion - Single or Series
- Consumer - Small Space Print - Campaign
- Consumer - Small Space Print - Single
- Consumer - Social Media Page by a Brand
- Consumer - Television
- Consumer - Trade
- Consumer - Use of Technology
- Consumer - Web
- Consumer - Websites
- Craft - Animation
- Craft - Animation - Single or Series
- Craft - Animation / Motion Graphics
- Craft - App Design
- Craft - Art Direction
- Craft - Brand Voice
- Craft - Cinematography
- Craft - Data Visualization
- Craft - Direction
- Craft - Editing
- Craft - Illustration - Single or Series
- Craft - Information Architecture
- Craft - Interface Design
- Craft - Music / Sound
- Craft - Photography - Single or Series
- Craft - Printing & Paper Craft - Single or Series
- Craft - Printing / Production
- Craft - Response / Real-Time Activity
- Craft - Sound Design
- Craft - Typography - Single or Series
- Craft - Use of Technology
- Craft - Website Design
- Craft - Writing
- CSR - Advertising
- CSR - Advertising on Mobile Devices
- CSR - Ambient (Indoor & Outdoor)
- CSR - Ambient / Environmental
- CSR - Applications & Sites
- CSR - Architecture
- CSR - Branded Gaming & Mobile
- CSR - Branded Online
- CSR - Branded Social Campaign
- CSR - Branded Social Post
- CSR - Brands, Products & Services
- CSR - Broadcast & Moving Image
- CSR - Cinema Advertising
- CSR - Collateral
- CSR - Collateral Design - Single or Series
- CSR - Corporate Communications
- CSR - Data Visualization
- CSR - Digital (Websites, Mobile, Social Media)
- CSR - Digital Publications
- CSR - Environmental / Immersive Design
- CSR - Experiential Advertising
- CSR - Immersive
- CSR - Integrated Branding
- CSR - Mobile
- CSR - Music
- CSR - Online Films & Video
- CSR - Other Branded Content
- CSR - Physical / Digital
- CSR - Print
- CSR - Public Awareness - Campaign
- CSR - Publications
- CSR - Television
- CSR - Use of Technology
- CSR - Web
- CSR - Websites
- Innovation - Advertising
- Innovation - Ambient (Indoor & Outdoor)
- Innovation - Brand Identity (New or Rebrand)
- Innovation - Brand Transformation
- Innovation - Collateral Design
- Innovation - Data Visualization
- Innovation - Environmental / Immersive Design
- Innovation - Experimental / Internal Projects / R&D
- Innovation - Innovation in Branded Entertainment
- Innovation - Innovation in Direct Marketing
- Innovation - Innovation in Film
- Innovation - Innovation in Mobile
- Innovation - Innovation in Public Relations
- Innovation - Innovation in Radio
- Innovation - Innovation in Social Media
- Innovation - Mobile
- Innovation - Package Design
- Innovation - Print
- Innovation - Publication Design
- Innovation - Use of Technology
- Innovation - Web
- Innovation - Websites
- Non-Profit - Advertising
- Non-Profit - Advertising on Mobile Devices
- Non-Profit - Ambient (Indoor & Outdoor)
- Non-Profit - Ambient / Environmental
- Non-Profit - Applications & Sites
- Non-Profit - Architecture
- Non-Profit - Brand Identity (New or Rebrand) - Single or Series
- Non-Profit - Branded Social Campaign
- Non-Profit - Branded Social Post
- Non-Profit - Brands, Products & Services
- Non-Profit - Broadcast & Moving Image
- Non-Profit - Cinema Advertising
- Non-Profit - Collateral
- Non-Profit - Collateral Design - Single or Series
- Non-Profit - Cross-Channel
- Non-Profit - Digital (Websites, Mobile, Social Media)
- Non-Profit - Environmental / Immersive Design
- Non-Profit - Experiential Advertising
- Non-Profit - Integrated Branding
- Non-Profit - Mobile
- Non-Profit - Online Films & Video
- Non-Profit - Physical / Digital
- Non-Profit - Print
- Non-Profit - Public Affairs / Politics / Lobbying
- Non-Profit - Public Awareness - Campaign
- Non-Profit - Public Awareness - Single
- Non-Profit - Publications
- Non-Profit - Social Media Page by an Organization
- Non-Profit - Television
- Non-Profit - Use of Technology
- Non-Profit - Web
- Non-Profit - Websites
- Penta Pencil
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Non-Profit - Publications / Publications
Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy Category: Consumer - Websites / Durable Goods
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf Category: Craft - Writing / Writing
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
Igugu
Agency: FCB 1886 / Johannesburg
Client: Cell C Category: Craft - Music / Sound / Music / Sound
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client: National Football League Category: Consumer - Music / Creative Use of Music Supporting a Brand
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Craft - Art Direction / Art Direction
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Craft - Art Direction / Art Direction
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Craft - Art Direction / Art Direction
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Websites / Websites
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Online / Short Form Videos
Look Who's Driving
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Consumer - Online / Short Form Videos
High School Girl?
Agency: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo
Client: Shiseido Category: Consumer - Online / Short Form Videos
Travel Before It's Not Fun Anymore
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights Category: Consumer - Advertising - Campaign / Advertising - Campaign
Shapes
Agency: emuni llp. / Tokyo
Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series
Loading
Agency: emuni llp. / Tokyo
Client: Rapyard Category: Consumer - Collateral Design / Posters - Series
Rocket Car
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Coco De Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco De Mer Category: Craft - Editing / Editing
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report Category: Craft - Animation / Animation
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Campaign
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration
The Banner That Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Europe's Most Punctual Offer
Agency: McCANN / Copenhagen
Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners
Jack
Agency: LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles
Client: Music Has No Enemies Category: CSR - Cinema Advertising / Cinema Advertising
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
Open Up Your Imagination
Agency: HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo
Client: Musashino Art University Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
It's What You Do
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Television / 30 Second - Campaign
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE Category: Consumer - Branded Podcast / Branded Podcast
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Digital / Mobile
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Online Films & Video / Short Form - Single