The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Funtastic Hand Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Call Brussels Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Inspiring Spirit Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Nameless Paints Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
The world addressed Agency: what3words / London Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Interactive Form Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Learning on the way Agency: Sancho BBDO / Bogota Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Advertising / Advertising
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
Sports Alphabet Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Craft - Animation / Animation
It's What You Do Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Campaign
BBQ Cultures Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Craft - Interface Design / Interface Design
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: CSR - Ambient / Environmental / Ambient / Environmental
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Craft - Editing / Editing
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Gaming & Mobile / Branded Mobile
Narita International Airport Terminal 3 Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla
20 Years Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Newspaper / Full Page or Spread - Campaign
Jack Agency: LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles Client: Music Has No Enemies Category: CSR - Cinema Advertising / Cinema Advertising
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Life Unpaused Agency: Cossette / Toronto Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
mt expo 2015 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Inferno Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna Client: Falter Newspaper Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
First on Twitter Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Campaign
Birth Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London Client: Audi Category: Craft - Music / Sound / Music / Sound
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
#MyFutureIsMineToSave Agency: Ogilvy & Mather,Taipei / Taipei city Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services
Netflix or Study Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Other Branded Content / Custom Content
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series
Shapes Agency: emuni llp. / Tokyo Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series
Loading Agency: emuni llp. / Tokyo Client: Rapyard Category: Consumer - Collateral Design / Posters - Series
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Television / Over 60 Second - Single
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Television / Over 60 Second - Single
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: CSR - Web / Web

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

CP16009G

2016 Print & Outdoor Gold Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16038G

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16030G

2016 Responsive Environments Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Immersive / Exhibitions

RE16003G

2016 Intellectual Property Gold Pencil

Publicis Colombia / Bogotá + Cirec Foundation / Bogotá

Cirec Foundation

Funtastic Hand

Non-Profit - Physical / Digital / Physical / Digital

IP16008G

2016 Interactive Gold Pencil

Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels

visit.brussels

Call Brussels

Consumer - Websites / Travel, Entertainment & Leisure

IN16008G

2016 Social Media Gold Pencil

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Consumer - Branded Social Campaign / Branded Social Campaign

SM16006G

2016 Public Relations Gold Pencil

Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore

Scoot

Inspiring Spirit

Consumer - Brands, Products & Services / Integrated Campaign

PR16008G

2016 UX / UI Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / Utility

UX16006G

2016 Design Gold Pencil

Dentsu Inc. / Tokyo

Kokuyo

Nameless Paints

Innovation - Package Design / Package Design

DE16060G

2016 Branded Entertainment Gold Pencil

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Consumer - Brand or Product Integration into Storyline / Film

BE16019G

2016 Mobile Gold Pencil

what3words / London

what3words

The world addressed

Innovation - Innovation in Mobile / Innovation in Mobile

MO16024G

2016 Direct Gold Pencil

BETC / Paris + BETC Digital / Paris

CANAL+

The Interactive Form

Consumer - Digital / Websites, Microsites & Banners

DI16007G

2016 Radio Gold Pencil

Sancho BBDO / Bogota

ADN

Learning on the way

Innovation - Innovation in Radio / Innovation in Radio

RA16009G

2016 Interactive Gold Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Advertising / Advertising

IN16026G

2016 Mobile Gold Pencil

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Applications & Sites / Consumer Goods

MO16001G

2016 Branded Entertainment Gold Pencil

Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles

Bleacher Report

Sports Alphabet

Craft - Animation / Animation

BE16049G

2016 Film Gold Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

It's What You Do

Consumer - Television / 30 Second - Campaign

FI16012G

2016 UX / UI Gold Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Weber/Uncle Grey

BBQ Cultures

Craft - Interface Design / Interface Design

UX16020G

2016 Direct Gold Pencil

Colenso BBDO / Auckland

Volkswagen

Reduce Speed Dial

CSR - Ambient / Environmental / Ambient / Environmental

DI16030G

2016 Design Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16056G

2016 Cross-Platform Gold Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Experiential Advertising / Experiential Advertising

CP16013G

2016 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Nike Golf

Ripple

Craft - Editing / Editing

BE16045G

2016 Branded Entertainment Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Gaming & Mobile / Branded Mobile

BE16017G

2016 Design Gold Pencil

NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo

Narita International Airport Corporation

Narita International Airport Terminal 3

Consumer - Environmental / Immersive Design / Wayfinding

DE16036G

2016 Cross-Platform Gold Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Consumer - Experiential Advertising / Guerilla

CP16006G

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Experiential Advertising / Guerilla

CP16007G

2016 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

20 Years

Consumer - Newspaper / Full Page or Spread - Campaign

PO16003G

2016 Film Gold Pencil

LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles

Music Has No Enemies

Jack

CSR - Cinema Advertising / Cinema Advertising

FI16054G

2016 Social Media Gold Pencil

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16015G

2016 Film Gold Pencil

Cossette / Toronto

Sickkids Foundation

Life Unpaused

Innovation - Innovation in Film / Innovation in Film

FI16069G

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London

John Lewis Insurance

Tiny Dancer

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16029G

2016 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo 2015

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16030G

2016 Interactive Gold Pencil

Jung von Matt AG / Vienna + Salon Alpin / Vienna

Falter Newspaper

Inferno

Craft - Animation / Motion Graphics / Animation / Motion Graphics

IN16033G

2016 Print & Outdoor Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16054G

2016 Print & Outdoor Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16055G

2016 Branded Entertainment Gold Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

CSR - Branded Online / Branded Online

BE16037G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

First on Twitter

Consumer - Collateral / Posters - Campaign

PO16020G

2016 Film Gold Pencil

BBH / London + Mill+ / London + String and Tins / London + The Mill / London

Audi

Birth

Craft - Music / Sound / Music / Sound

FI16089G

2016 Direct Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

DI16016G

2016 Public Relations Gold Pencil

Ogilvy & Mather,Taipei / Taipei city

Far EasTone Telecommunications Company

#MyFutureIsMineToSave

CSR - Brands, Products & Services / Brands, Products & Services

PR16012G

2016 Social Media Gold Pencil

Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco

Netflix

Netflix or Study

Consumer - Branded Social Post / Branded Social Post

SM16003G

2016 Branded Entertainment Gold Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Other Branded Content / Custom Content

BE16022G

2016 Interactive Gold Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Websites / Publications & Media

IN16010G

2016 Design Gold Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Craft - Photography - Single or Series / Photography - Single or Series

DE16065G

2016 Design Gold Pencil

emuni llp. / Tokyo

Earth & Salt

Shapes

Consumer - Collateral Design / Posters - Series

DE16001G

2016 Design Gold Pencil

emuni llp. / Tokyo

Rapyard

Loading

Consumer - Collateral Design / Posters - Series

DE16002G

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London

John Lewis Insurance

Tiny Dancer

Consumer - Television / Over 60 Second - Single

FI16020G

2016 Film Gold Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Television / Over 60 Second - Single

FI16021G

2016 UX / UI Gold Pencil

AKQA / Sao Paulo + AKQA / London

Usher

Don't Look Away

CSR - Web / Web

UX16013G

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