The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Nameless Paints Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
The world addressed Agency: what3words / London Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
The Interactive Form Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Call Brussels Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Learning on the way Agency: Sancho BBDO / Bogota Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
Inspiring Spirit Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Funtastic Hand Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
The Fairest Night of All Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The 2008 China Earthquake Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
The Osama Bin Laden Raid Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
The Birth of the Royal Baby Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Gaming & Mobile / Branded Mobile
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Mobile / Mobile
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Websites / Branded Games
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Advertising / Advertising
The Tribal Rapport Field Guide Agency: Impact BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Print / Dimensional Mailing
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
mt expo yokohama Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Brand Installations
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Cinematography / Cinematography
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series
Travel Before It's Not Fun Anymore Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Flight Centre, Student Flights Category: Consumer - Advertising - Campaign / Advertising - Campaign
Painting of Paints Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo Client: Turner Colour Works Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Life Unpaused Agency: Cossette / Toronto Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Publications / Publications
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
The world addressed Agency: what3words / London Client: what3words Category: Innovation - Websites / Websites
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Consumer - Branded Podcast / Branded Podcast
It's What You Do Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Campaign
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Editing / Editing
Coco De Mer - X Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco De Mer Category: Craft - Editing / Editing
Shapes Agency: emuni llp. / Tokyo Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

CP16009G

2016 UX / UI Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / Utility

UX16006G

2016 Responsive Environments Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Immersive / Exhibitions

RE16003G

2016 Design Gold Pencil

Dentsu Inc. / Tokyo

Kokuyo

Nameless Paints

Innovation - Package Design / Package Design

DE16060G

2016 Mobile Gold Pencil

what3words / London

what3words

The world addressed

Innovation - Innovation in Mobile / Innovation in Mobile

MO16024G

2016 Social Media Gold Pencil

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Consumer - Branded Social Campaign / Branded Social Campaign

SM16006G

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16030G

2016 Print & Outdoor Gold Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16038G

2016 Branded Entertainment Gold Pencil

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Consumer - Brand or Product Integration into Storyline / Film

BE16019G

2016 Direct Gold Pencil

BETC / Paris + BETC Digital / Paris

CANAL+

The Interactive Form

Consumer - Digital / Websites, Microsites & Banners

DI16007G

2016 Interactive Gold Pencil

Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels

visit.brussels

Call Brussels

Consumer - Websites / Travel, Entertainment & Leisure

IN16008G

2016 Radio Gold Pencil

Sancho BBDO / Bogota

ADN

Learning on the way

Innovation - Innovation in Radio / Innovation in Radio

RA16009G

2016 Public Relations Gold Pencil

Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore

Scoot

Inspiring Spirit

Consumer - Brands, Products & Services / Integrated Campaign

PR16008G

2016 Intellectual Property Gold Pencil

Publicis Colombia / Bogotá + Cirec Foundation / Bogotá

Cirec Foundation

Funtastic Hand

Non-Profit - Physical / Digital / Physical / Digital

IP16008G

2016 Print & Outdoor Gold Pencil

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Fairest Night of All

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16032G

2016 Print & Outdoor Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16042G

2016 Print & Outdoor Gold Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16043G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The 2008 China Earthquake

Craft - Art Direction / Art Direction

PO16065G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Osama Bin Laden Raid

Craft - Art Direction / Art Direction

PO16066G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Birth of the Royal Baby

Craft - Art Direction / Art Direction

PO16067G

2016 Branded Entertainment Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Gaming & Mobile / Branded Mobile

BE16017G

2016 UX / UI Gold Pencil

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / Utility

UX16005G

2016 Social Media Gold Pencil

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16015G

2016 UX / UI Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Mobile / Mobile

UX16016G

2016 Interactive Gold Pencil

Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Björn Borg

First Person Lover

Consumer - Websites / Branded Games

IN16013G

2016 Interactive Gold Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Advertising / Advertising

IN16026G

2016 Direct Gold Pencil

Impact BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Print / Dimensional Mailing

DI16003G

2016 Design Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Brand Installations

DE16033G

2016 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo yokohama

Consumer - Environmental / Immersive Design / Brand Installations

DE16034G

2016 Branded Entertainment Gold Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

CSR - Branded Online / Branded Online

BE16037G

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

Craft - Cinematography / Cinematography

FI16079G

2016 Film Gold Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Cinematography / Cinematography

FI16080G

2016 Design Gold Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Craft - Photography - Single or Series / Photography - Single or Series

DE16065G

2016 Radio Gold Pencil

TBWA\Hunt\Lascaris / Johannesburg

Flight Centre, Student Flights

Travel Before It's Not Fun Anymore

Consumer - Advertising - Campaign / Advertising - Campaign

RA16003G

2016 Design Gold Pencil

DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo

Turner Colour Works

Painting of Paints

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16068G

2016 Film Gold Pencil

Cossette / Toronto

Sickkids Foundation

Life Unpaused

Innovation - Innovation in Film / Innovation in Film

FI16069G

2016 Mobile Gold Pencil

McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Augmented Reality

MO16009G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Non-Profit - Publications / Publications

PO16044G

2016 Film Gold Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Online Films & Video / User Generated Content

FI16049G

2016 Design Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16041G

2016 Mobile Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Applications & Sites / E-Commerce

MO16006G

2016 Public Relations Gold Pencil

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16026G

2016 Interactive Gold Pencil

what3words / London

what3words

The world addressed

Innovation - Websites / Websites

IN16029G

2016 Radio Gold Pencil

BBDO / New York

GE

GE Podcast Theatre presents The Message

Consumer - Branded Podcast / Branded Podcast

RA16006G

2016 Film Gold Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

It's What You Do

Consumer - Television / 30 Second - Campaign

FI16012G

2016 Design Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16056G

2016 Mobile Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Use of Technology / Product & Mobile Integration

MO16011G

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

Craft - Editing / Editing

FI16084G

2016 Film Gold Pencil

TBWA\ / London + Rankin Film Productions / London

Coco De Mer

Coco De Mer - X

Craft - Editing / Editing

FI16085G

2016 Design Gold Pencil

emuni llp. / Tokyo

Earth & Salt

Shapes

Consumer - Collateral Design / Posters - Series

DE16001G

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