The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

First on Twitter Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Campaign
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Cinematography / Cinematography
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
mt expo yokohama Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Brand Installations
Blueprint of Typographic Landscape Agency: Grand Deluxe / Matsuyama Client: Hori Architect Category: Craft - Typography - Single or Series / Typography - Single or Series
Sushi Fonts Agency: HAKUHODO Inc. / Tokyo Client: Tsukiji Tama Sushi Category: Craft - Typography - Single or Series / Typography - Single or Series
20 Years Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Newspaper / Full Page or Spread - Campaign
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Igugu Agency: FCB 1886 / Johannesburg Client: Cell C Category: Craft - Music / Sound / Music / Sound
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Consumer - Websites / E-Commerce
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Banner That Makes You Like Banners Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
Europe's Most Punctual Offer Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners
Sports Alphabet Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Craft - Animation / Animation
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
It's What You Do Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Campaign
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Music / Music Videos
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Other Branded Content / Custom Content
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Advertising / Advertising
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Publications / Publications
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Innovation - Use of Technology / Use of Technology
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
Justino Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid Client: Loterias y Apuestas del Estado Category: Craft - Animation / Animation
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Animation / Animation
Travel Before It's Not Fun Anymore Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Flight Centre, Student Flights Category: Consumer - Advertising - Campaign / Advertising - Campaign
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Websites / Branded Games
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility
The 2008 China Earthquake Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
The Osama Bin Laden Raid Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
The Birth of the Royal Baby Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral / Collateral
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Gaming & Mobile / Branded Mobile
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Mobile / Mobile
Birth Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London Client: Audi Category: Craft - Music / Sound / Music / Sound
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

First on Twitter

Consumer - Collateral / Posters - Campaign

PO16020G

2016 Branded Entertainment Gold Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

CSR - Branded Online / Branded Online

BE16037G

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Online Films & Video / Short Form - Single

FI16037G

2016 Film Gold Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Lake

Consumer - Online Films & Video / Short Form - Single

FI16038G

2016 Film Gold Pencil

BBDO / New York

AT&T

Close To Home

Craft - Cinematography / Cinematography

FI16079G

2016 Film Gold Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Cinematography / Cinematography

FI16080G

2016 Design Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Brand Installations

DE16033G

2016 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo yokohama

Consumer - Environmental / Immersive Design / Brand Installations

DE16034G

2016 Design Gold Pencil

Grand Deluxe / Matsuyama

Hori Architect

Blueprint of Typographic Landscape

Craft - Typography - Single or Series / Typography - Single or Series

DE16073G

2016 Design Gold Pencil

HAKUHODO Inc. / Tokyo

Tsukiji Tama Sushi

Sushi Fonts

Craft - Typography - Single or Series / Typography - Single or Series

DE16074G

2016 Print & Outdoor Gold Pencil

AlmapBBDO / São Paulo

Getty Images

20 Years

Consumer - Newspaper / Full Page or Spread - Campaign

PO16003G

2016 Public Relations Gold Pencil

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16016G

2016 Public Relations Gold Pencil

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16017G

2016 Public Relations Gold Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16018G

2016 Radio Gold Pencil

FCB 1886 / Johannesburg

Cell C

Igugu

Craft - Music / Sound / Music / Sound

RA16012G

2016 Interactive Gold Pencil

Zambezi / Culver City + Active Theory / Venice

Stance

Shop With the Force

Consumer - Websites / E-Commerce

IN16015G

2016 Public Relations Gold Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16021G

2016 Direct Gold Pencil

BBDO Russia Group / Moscow + Proximity Russia / Moscow

3M

The Banner That Makes You Like Banners

Consumer - Digital / Websites, Microsites & Banners

DI16006G

2016 Direct Gold Pencil

McCANN / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Consumer - Digital / Websites, Microsites & Banners

DI16008G

2016 Branded Entertainment Gold Pencil

Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles

Bleacher Report

Sports Alphabet

Craft - Animation / Animation

BE16049G

2016 Direct Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16039G

2016 Design Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16041G

2016 Interactive Gold Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Websites / Publications & Media

IN16010G

2016 Film Gold Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

It's What You Do

Consumer - Television / 30 Second - Campaign

FI16012G

2016 Public Relations Gold Pencil

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16026G

2016 Branded Entertainment Gold Pencil

Wieden+Kennedy / New York + Caviar / Los Angeles

Southern Comfort

SHOTTASoCo

Consumer - Music / Music Videos

BE16035G

2016 Branded Entertainment Gold Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Other Branded Content / Custom Content

BE16022G

2016 Interactive Gold Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Advertising / Advertising

IN16026G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Non-Profit - Publications / Publications

PO16044G

2016 Responsive Environments Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Innovation - Use of Technology / Use of Technology

RE16006G

2016 Cross-Platform Gold Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Experiential Advertising / Experiential Advertising

CP16013G

2016 Cross-Platform Gold Pencil

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Integrated Branding / Integrated Branding

CP16008G

2016 Film Gold Pencil

Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid

Loterias y Apuestas del Estado

Justino

Craft - Animation / Animation

FI16091G

2016 Film Gold Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Animation / Animation

FI16092G

2016 Radio Gold Pencil

TBWA\Hunt\Lascaris / Johannesburg

Flight Centre, Student Flights

Travel Before It's Not Fun Anymore

Consumer - Advertising - Campaign / Advertising - Campaign

RA16003G

2016 Design Gold Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Craft - Photography - Single or Series / Photography - Single or Series

DE16065G

2016 Interactive Gold Pencil

Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Björn Borg

First Person Lover

Consumer - Websites / Branded Games

IN16013G

2016 Cross-Platform Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Experiential Advertising / Experiential Advertising

CP16018G

2016 Cross-Platform Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Experiential Advertising / Experiential Advertising

CP16019G

2016 Direct Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient / Environmental / Ambient / Environmental

DI16022G

2016 UX / UI Gold Pencil

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / Utility

UX16005G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The 2008 China Earthquake

Consumer - Collateral / Posters - Single

PO16014G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Osama Bin Laden Raid

Consumer - Collateral / Posters - Single

PO16015G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Birth of the Royal Baby

Consumer - Collateral / Posters - Single

PO16016G

2016 Print & Outdoor Gold Pencil

Ogilvy Germany /

Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Mein Kampf - Against Racism

Non-Profit - Collateral / Collateral

PO16049G

2016 Intellectual Property Gold Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16002G

2016 Branded Entertainment Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Gaming & Mobile / Branded Mobile

BE16017G

2016 UX / UI Gold Pencil

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Mobile / Mobile

UX16016G

2016 Film Gold Pencil

BBH / London + Mill+ / London + String and Tins / London + The Mill / London

Audi

Birth

Craft - Music / Sound / Music / Sound

FI16089G

2016 Mobile Gold Pencil

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Applications & Sites / Consumer Goods

MO16001G

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