The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Physical / Digital / Physical / Digital
Close To Home
Agency: BBDO / New York
Client: AT&T Category: CSR - Online Films & Video / Online Films & Video
Jack
Agency: LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles
Client: Music Has No Enemies Category: CSR - Cinema Advertising / Cinema Advertising
The Banner That Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
Europe's Most Punctual Offer
Agency: McCANN / Copenhagen
Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners
Life Unpaused
Agency: Cossette / Toronto
Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral / Collateral
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Online / Short Form Videos
Look Who's Driving
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Consumer - Online / Short Form Videos
High School Girl?
Agency: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo
Client: Shiseido Category: Consumer - Online / Short Form Videos
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Single
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Single
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Collateral / Posters - Single
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report Category: Craft - Animation / Animation
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London
Client: John Lewis Insurance Category: Consumer - Television / Over 60 Second - Single
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client: John Lewis Category: Consumer - Television / Over 60 Second - Single
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London
Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Cross-Channel / Cross-Channel
Say No To Spec
Agency: Zulu Alpha Kilo / Toronto + zulubot / Toronto
Client: Zulu Alpha Kilo Category: Consumer - Online Films & Video / Self-Promotion - Single
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles
Client: REI Category: Consumer - Experiential Advertising / Guerilla
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Netflix or Study
Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post
The 2008 China Earthquake
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Craft - Art Direction / Art Direction
The Osama Bin Laden Raid
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Craft - Art Direction / Art Direction
The Birth of the Royal Baby
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Craft - Art Direction / Art Direction
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf Category: Craft - Writing / Writing
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
Interception
Agency: Grey / New York
Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Experiential Advertising / Events & Competitions
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Birth
Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London
Client: Audi Category: Craft - Music / Sound / Music / Sound
Inferno
Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client: Falter Newspaper Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Award:
2016 Print & Outdoor Gold Pencil
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16059G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16060G
Award:
2016 Intellectual Property Gold Pencil
Agency:
Grey Group / SIngapore
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16005G
Award:
2016 Film Gold Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16056G
Award:
2016 Film Gold Pencil
Agency:
LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles
Client:
Music Has No Enemies
Title:
Jack
Category:
CSR - Cinema Advertising / Cinema Advertising
Annual ID:
FI16054G
Award:
2016 Direct Gold Pencil
Agency:
BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client:
3M
Title:
The Banner That Makes You Like Banners
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16006G
Award:
2016 Direct Gold Pencil
Agency:
McCANN / Copenhagen
Client:
Scandinavian Airlines
Title:
Europe's Most Punctual Offer
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16008G
Award:
2016 Film Gold Pencil
Agency:
Cossette / Toronto
Client:
Sickkids Foundation
Title:
Life Unpaused
Category:
Innovation - Innovation in Film / Innovation in Film
Annual ID:
FI16069G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Ogilvy Germany /
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16049G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Trade / Full Page or Spread - Campaign
Annual ID:
PO16012G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16054G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16055G
Award:
2016 Direct Gold Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16022G
Award:
2016 Branded Entertainment Gold Pencil
Agency:
adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16006G
Award:
2016 Branded Entertainment Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Look Who's Driving
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16007G
Award:
2016 Branded Entertainment Gold Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo
Client:
Shiseido
Title:
High School Girl?
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16008G
Award:
2016 Direct Gold Pencil
Agency:
George Patterson Y&R / Brisbane
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16033G
Award:
2016 Direct Gold Pencil
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16042G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16014G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16015G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16016G
Award:
2016 Design Gold Pencil
Agency:
NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client:
Narita International Airport Corporation
Title:
Narita International Airport Terminal 3
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Annual ID:
DE16036G
Award:
2016 Branded Entertainment Gold Pencil
Agency:
Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Craft - Animation / Animation
Annual ID:
BE16049G
Award:
2016 Mobile Gold Pencil
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16001G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
The Fairest Night of All
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Annual ID:
PO16032G
Award:
2016 Direct Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16039G
Award:
2016 Design Gold Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16065G
Award:
2016 Film Gold Pencil
Agency:
adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16020G
Award:
2016 Film Gold Pencil
Agency:
adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16021G
Award:
2016 Design Gold Pencil
Agency:
ROSAPARK / PARIS
Client:
Thalys
Title:
Sounds of the City
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Annual ID:
DE16029G
Award:
2016 Film Gold Pencil
Agency:
adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16029G
Award:
2016 UX / UI Gold Pencil
Agency:
DDB Spain / Madrid
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Cross-Channel / Cross-Channel
Annual ID:
UX16015G
Award:
2016 Film Gold Pencil
Agency:
Zulu Alpha Kilo / Toronto + zulubot / Toronto
Client:
Zulu Alpha Kilo
Title:
Say No To Spec
Category:
Consumer - Online Films & Video / Self-Promotion - Single
Annual ID:
FI16048G
Award:
2016 Design Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16047G
Award:
2016 Design Gold Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16048G
Award:
2016 Public Relations Gold Pencil
Agency:
R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Brands, Products & Services / User Generated Content
Annual ID:
PR16006G
Award:
2016 Cross-Platform Gold Pencil
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16006G
Award:
2016 Cross-Platform Gold Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Experiential Advertising / Guerilla
Annual ID:
CP16007G
Award:
2016 Social Media Gold Pencil
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16001G
Award:
2016 Social Media Gold Pencil
Agency:
Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client:
Netflix
Title:
Netflix or Study
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16003G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
The 2008 China Earthquake
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16065G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
The Osama Bin Laden Raid
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16066G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
The Birth of the Royal Baby
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16067G
Award:
2016 Print & Outdoor Gold Pencil
Agency:
FCB / Chicago
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Craft - Writing / Writing
Annual ID:
PO16071G
Award:
2016 Branded Entertainment Gold Pencil
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
CSR - Branded Online / Branded Online
Annual ID:
BE16037G
Award:
2016 Cross-Platform Gold Pencil
Agency:
Grey / New York
Client:
Volvo
Title:
Interception
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16001G
Award:
2016 Cross-Platform Gold Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16002G
Award:
2016 Design Gold Pencil
Agency:
Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16041G
Award:
2016 Film Gold Pencil
Agency:
BBH / London + Mill+ / London + String and Tins / London + The Mill / London
Client:
Audi
Title:
Birth
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16089G
Award:
2016 Interactive Gold Pencil
Agency:
Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client:
Falter Newspaper
Title:
Inferno
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Annual ID:
IN16033G
