The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Consumer - Advertising
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- Non-Profit - Advertising
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Award
Agency
Client
Title
Category
Annual ID
Conference Room
Agency: Bravo/Y&R / Miami
Client: Popclik Category: Craft - Music / Sound / Music / Sound
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
Volkswagen "Moments"
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Consumer - Television / Budget Under $100K - Single
H55 1999?2015
Agency: H55 / Singapore
Client: H55 Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Horrible Things
Agency: Ultra Creative / Minneapolis
Client: Ultra Creative Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Sausage Nonnas
Agency: Droga5 / New York + Droga5 Studios / New York
Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
Game Spot Palo
Agency: Dentsu Inc. / Tokyo
Client: Aeon Fantasy Category: Consumer - Brand Identity / Series
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco
Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Mobile / User Experience
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: Nike Category: Consumer - Television / Over 60 Second - Single
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: CSR - Experiential Advertising / Experiential Advertising
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series
This Girl Can
Agency: FCB Inferno / London
Client: Sport England Category: Craft - Editing / Editing
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy
Client: Atlantic Group Category: Craft - Cinematography / Cinematography
Designed to be Forgotten
Agency: Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta
Client: Quilted Northern Category: Consumer - Television / 30 Second - Campaign
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Experiential Advertising / Installations
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London
Client: John Lewis Insurance Category: Consumer - Television / 60 Second - Single
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Consumer - Other Branded Content / Custom Content
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Consumer - Other Branded Content / Custom Content
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Fast Forward
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
HUNT the TRUTH Podcast
Agency: Ayzenberg / Pasadena
Client: Xbox / 343 Industries Category: Consumer - Branded Podcast / Branded Podcast
ESPN Takeover
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television
Uber Food Drive
Agency: Rethink + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto
Client: Uber Category: CSR - Use of Technology / Use of Technology
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Consumer - Web / User Experience
The New Eurosport Player
Agency: Work & Co / Brooklyn, NY
Client: Eurosport Category: Consumer - Web / User Experience
The A-Z of YouTube: Celebrating 10 Years
Agency: Hook / Ann Arbor
Client: YouTube Category: Consumer - Websites / Branded Games
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
Ellee Mae
Agency: Grey / London
Client: Mumsnet Category: Non-Profit - Online Films & Video / Online Films & Video
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
The Fifth Continent
Agency: The Chase / Preston
Client: Rob Walker Category: Consumer - Brand Identity / Single Element
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Non-Profit - Collateral / Collateral
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Innovation - Brand Transformation / Brand Transformation
ONEMI Radio
Agency: SHACKLETON / Santiago de Chile
Client: ONEMI Category: Non-Profit - Physical / Digital / Physical / Digital
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
Football or Father
Agency: BBDO / Belgium
Client: Love Condom Category: Consumer - Print / Dimensional Mailing
The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg
Client: Daimler Category: Consumer - Print / Dimensional Mailing
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Craft - Website Design / Website Design