The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nutri-Grain Presents Unstoppable
Agency: J. Walter Thompson / Sydney
Client: Kellogg's Australia Category: Consumer - Online Films & Video / Long Form - Series / Episodes
H55 1999?2015
Agency: H55 / Singapore
Client: H55 Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Horrible Things
Agency: Ultra Creative / Minneapolis
Client: Ultra Creative Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Game Spot Palo
Agency: Dentsu Inc. / Tokyo
Client: Aeon Fantasy Category: Consumer - Brand Identity / Series
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Collateral / Collateral
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Non-Profit - Publications / Publications
Greenpeace Presents: Not Just Tuna
Agency: The VIA Agency / Portland
Client: Greenpeace Category: Non-Profit - Publications / Publications
Bob Dylan - Studio A Revisited
Agency: Havas Worldwide / New York + Studio 6 / New York
Client: Legacy Recordings/Sony Music Entertainment Category: Craft - Sound Design / Sound Design
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Consumer - Web / User Experience
The New Eurosport Player
Agency: Work & Co / Brooklyn, NY
Client: Eurosport Category: Consumer - Web / User Experience
Conference Room
Agency: Bravo/Y&R / Miami
Client: Popclik Category: Craft - Music / Sound / Music / Sound
Fountain Against Torture
Agency: Scholz & Friends / Berlin
Client: Amnesty International Category: Non-Profit - Architecture / Architecture
Spare the Act
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Television / Commercials of Varying Length - Campaign
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: states United to Prevent Gun Violence Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai
Client: Mercedes-Benz Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
ESPN Takeover
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television
#MakeYouHappen
Agency: Ogilvy / New York
Client: Philips Norelco Category: CSR - Branded Online / Branded Online
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: CSR - Branded Online / Branded Online
Gentlemen's Wager II
Agency: Anomaly / New York + RSA Productions / Los Angeles
Client: Johnnie Walker Category: Craft - Cinematography / Cinematography
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Craft - Art Direction / Art Direction
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
Agency: BlueDigital / Beijing
Client: Baidu Category: Innovation - Websites / Websites
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo Category: Craft - Photography - Single or Series / Photography - Single or Series
Commit to Something
Agency: Wieden+Kennedy / New York + Art Partners / New York
Client: Equinox Category: Craft - Photography - Single or Series / Photography - Single or Series
7 Letters
Agency: &Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore
Client: Chuan Pictures Category: Consumer - Publication Design / Book Layout Design
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Online / Short Form Videos
Spare the Act - Lap Top
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Abraham Lincoln
Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá
Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Experiential Advertising / Installations
Sexy Times
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands Category: Consumer - Advertising - Campaign / Advertising - Campaign
Pooface
Agency: Great Guns / London + Saatchi & Saatchi / London
Client: P&G Category: Craft - Direction / Direction
History of Sound
Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Music Category: Craft - Direction / Direction
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Craft - Website Design / Website Design
Act of Love
Agency: Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo
Client: Sagami Rubber Industries Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London
Client: John Lewis Insurance Category: Consumer - Television / 60 Second - Single
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Imagination Machine
Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client: S7 Airlines Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Spotify Discover Weekly
Agency: Spotify / New York
Client: Spotify Category: Consumer - Digital Product / Digital Product
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
This Girl Can
Agency: FCB Inferno / London
Client: Sport England Category: Craft - Editing / Editing
The Banner that Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M Category: Consumer - Advertising / Banners
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing