The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Last Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: Nike Category: Consumer - Television / Over 60 Second - Single
Fun Run Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Whisper Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London Client: John Lewis Insurance Category: Consumer - Television / 60 Second - Single
Volkswagen "Moments" Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Consumer - Television / Budget Under $100K - Single
Designed to be Forgotten Agency: Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta Client: Quilted Northern Category: Consumer - Television / 30 Second - Campaign
Spare the Act Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Commercials of Varying Length - Campaign

2016 Film Silver Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Nike Golf

Ripple

Consumer - Television / Over 60 Second - Single

FI16022S

2016 Film Silver Pencil

Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

Nike

Last

Consumer - Television / Over 60 Second - Single

FI16023S

2016 Film Silver Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Fun Run

Consumer - Television / 30 Second - Single

FI16008S

2016 Film Silver Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Whisper

Consumer - Television / 30 Second - Single

FI16009S

2016 Film Silver Pencil

adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London

John Lewis Insurance

Tiny Dancer

Consumer - Television / 60 Second - Single

FI16002S

2016 Film Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Volkswagen "Moments"

Consumer - Television / Budget Under $100K - Single

FI16028S

2016 Film Silver Pencil

Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta

Quilted Northern

Designed to be Forgotten

Consumer - Television / 30 Second - Campaign

FI16013S

2016 Film Silver Pencil

AMVBBDO / LONDON

Curry's PC World

Spare the Act

Consumer - Television / Commercials of Varying Length - Campaign

FI16026S

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