The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Other Branded Content / User Generated Content
Abraham Lincoln Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Endangered Love Agency: DDB / New York Client: WCFF Category: Non-Profit - Collateral / Collateral
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Collateral / Collateral
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online / Short Form Videos
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Innovation - Package Design / Package Design
Volkswagen "Moments" Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Consumer - Television / Budget Under $100K - Single
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
Spotify Discover Weekly Agency: Spotify / New York Client: Spotify Category: Consumer - Digital Product / Digital Product
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Royal Cuts Agency: PPM BRASIL / SAO PAULO Client: Tendall Grill Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Donate Your Talent Agency: JWT (J. Walter Thompson), Sao Paulo / São Paulo Client: Santa Casa de Misericórdia de Porto Alegre Category: Non-Profit - Television / Television (Any Length) - Campaign
Ghosts Agency: Dentsu Indonesia / Jakarta Client: Forest Guardians Indonesia Category: CSR - Immersive / Immersive
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: IF Insurance Category: CSR - Mobile / Mobile
H55 1999?2015 Agency: H55 / Singapore Client: H55 Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Horrible Things Agency: Ultra Creative / Minneapolis Client: Ultra Creative Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Mobile / User Experience
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Sky Sqreening Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Aid To Cart Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Consumer - Web / User Experience
The New Eurosport Player Agency: Work & Co / Brooklyn, NY Client: Eurosport Category: Consumer - Web / User Experience
Style Fanatics Agency: adam&eveDDB / London + Stanley's King Henry / London Client: Harvey Nichols Category: Consumer - Newspaper / Full Page or Spread - Campaign
Pooface Agency: Great Guns / London + Saatchi & Saatchi / London Client: P&G Category: Craft - Direction / Direction
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Direction / Direction
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Consumer - Web / Utility
Do-it-yourself McWhoppers Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Other Branded Content / Other Branded Content
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Other Branded Content / Live Events
Conference Room Agency: Bravo/Y&R / Miami Client: Popclik Category: Craft - Music / Sound / Music / Sound
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Fountain Against Torture Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Non-Profit - Architecture / Architecture
Don't Drink and Dive Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm Client: Trygg-Hansa Category: CSR - Advertising / Advertising
...And That's the Smell of Archer Agency: FCB / Chicago Client: Archer+Wolf Category: Consumer - Collateral / Posters - Campaign
The Tribal Rapport Field Guide Agency: IMPACT BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Ariel - Share The Load Agency: BBDO India / Mumbai Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
World Table Tennis Championships 2015 Agency: DENTSU INC. / Tokyo Client: TV Tokyo Category: Craft - Photography - Single or Series / Photography - Single or Series
Commit to Something Agency: Wieden+Kennedy / New York + Art Partners / New York Client: Equinox Category: Craft - Photography - Single or Series / Photography - Single or Series
In Search of the Most Dangerous Town on the Internet Agency: GREY / San Francisco Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: CSR - Brands, Products & Services / Brands, Products & Services
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Ambient / Environmental / Ambient / Environmental
Global Beer Fridge Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto Client: Molson Canadian Category: Consumer - Ambient / Environmental / Ambient / Environmental
Aid To Cart Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
7 Letters Agency: &Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore Client: Chuan Pictures Category: Consumer - Publication Design / Book Layout Design
World Table Tennis Championships 2015 Agency: DENTSU INC. / Tokyo Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series

2016 Branded Entertainment Silver Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Other Branded Content / User Generated Content

BE16029S

2016 Radio Silver Pencil

Wunderman / Y&R / Bogotá + Studios Machina / Bogotá

Farmatodo

Abraham Lincoln

Consumer - Advertising - Single / Advertising - Single

RA16001S

2016 Print & Outdoor Silver Pencil

DDB / New York

WCFF

Endangered Love

Non-Profit - Collateral / Collateral

PO16050S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Non-Profit - Collateral / Collateral

PO16051S

2016 Branded Entertainment Silver Pencil

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Online / Short Form Videos

BE16009S

2016 Design Silver Pencil

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Innovation - Package Design / Package Design

DE16061S

2016 Film Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Volkswagen "Moments"

Consumer - Television / Budget Under $100K - Single

FI16028S

2016 Branded Entertainment Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Gaming & Mobile / Branded Mobile

BE16018S

2016 Intellectual Property Silver Pencil

Spotify / New York

Spotify

Spotify Discover Weekly

Consumer - Digital Product / Digital Product

IP16001S

2016 Design Silver Pencil

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16007S

2016 Cross-Platform Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Integrated Branding / Integrated Branding

CP16016S

2016 Print & Outdoor Silver Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Collateral / Posters - Single

PO16017S

2016 Design Silver Pencil

PPM BRASIL / SAO PAULO

Tendall Grill

Royal Cuts

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16069S

2016 Film Silver Pencil

JWT (J. Walter Thompson), Sao Paulo / São Paulo

Santa Casa de Misericórdia de Porto Alegre

Donate Your Talent

Non-Profit - Television / Television (Any Length) - Campaign

FI16064S

2016 Responsive Environments Silver Pencil

Dentsu Indonesia / Jakarta

Forest Guardians Indonesia

Ghosts

CSR - Immersive / Immersive

RE16004S

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles

AAUW

#TheReal10

Consumer - Digital / Social Media & Viral Marketing

DI16017S

2016 Direct Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

DI16018S

2016 UX / UI Silver Pencil

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

IF Insurance

The Slow Down GPS

CSR - Mobile / Mobile

UX16014S

2016 Design Silver Pencil

H55 / Singapore

H55

H55 1999?2015

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16022S

2016 Design Silver Pencil

Ultra Creative / Minneapolis

Ultra Creative

Horrible Things

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16023S

2016 UX / UI Silver Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Mobile / User Experience

UX16009S

2016 Mobile Silver Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Applications & Sites / Applications & Sites

MO16015S

2016 Mobile Silver Pencil

Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich

Sky Deutschland Fernsehen

Sky Sqreening

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16003S

2016 Direct Silver Pencil

Sancho BBDO / Bogota

Exito Group / Food Bank

Aid To Cart

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16028S

2016 UX / UI Silver Pencil

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Consumer - Web / User Experience

UX16002S

2016 UX / UI Silver Pencil

Work & Co / Brooklyn, NY

Eurosport

The New Eurosport Player

Consumer - Web / User Experience

UX16003S

2016 Print & Outdoor Silver Pencil

adam&eveDDB / London + Stanley's King Henry / London

Harvey Nichols

Style Fanatics

Consumer - Newspaper / Full Page or Spread - Campaign

PO16004S

2016 Film Silver Pencil

Great Guns / London + Saatchi & Saatchi / London

P&G

Pooface

Craft - Direction / Direction

FI16071S

2016 Film Silver Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Direction / Direction

FI16072S

2016 UX / UI Silver Pencil

Grow / Norfolk

Google

Google Shopping Insights

Consumer - Web / Utility

UX16001S

2016 Branded Entertainment Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

Do-it-yourself McWhoppers

CSR - Other Branded Content / Other Branded Content

BE16040S

2016 Branded Entertainment Silver Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Other Branded Content / Live Events

BE16031S

2016 Radio Silver Pencil

Bravo/Y&R / Miami

Popclik

Conference Room

Craft - Music / Sound / Music / Sound

RA16013S

2016 Direct Silver Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16040S

2016 Responsive Environments Silver Pencil

Scholz & Friends / Berlin

Amnesty International

Fountain Against Torture

Non-Profit - Architecture / Architecture

RE16005S

2016 Interactive Silver Pencil

Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Advertising / Advertising

IN16023S

2016 Print & Outdoor Silver Pencil

FCB / Chicago

Archer+Wolf

...And That's the Smell of Archer

Consumer - Collateral / Posters - Campaign

PO16021S

2016 Design Silver Pencil

IMPACT BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16011S

2016 Public Relations Silver Pencil

BBDO India / Mumbai

P&G India

Ariel - Share The Load

Consumer - Brands, Products & Services / Integrated Campaign

PR16009S

2016 Public Relations Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Brands, Products & Services / Integrated Campaign

PR16010S

2016 Design Silver Pencil

DENTSU INC. / Tokyo

TV Tokyo

World Table Tennis Championships 2015

Craft - Photography - Single or Series / Photography - Single or Series

DE16066S

2016 Design Silver Pencil

Wieden+Kennedy / New York + Art Partners / New York

Equinox

Commit to Something

Craft - Photography - Single or Series / Photography - Single or Series

DE16067S

2016 Branded Entertainment Silver Pencil

GREY / San Francisco

Norton by Symantec

In Search of the Most Dangerous Town on the Internet

Consumer - Broadcast & Film / Branded Documentary

BE16004S

2016 Public Relations Silver Pencil

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

CSR - Brands, Products & Services / Brands, Products & Services

PR16013S

2016 Direct Silver Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Ambient / Environmental / Ambient / Environmental

DI16023S

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto

Molson Canadian

Global Beer Fridge

Consumer - Ambient / Environmental / Ambient / Environmental

DI16024S

2016 Direct Silver Pencil

Sancho BBDO / Bogota

Exito Group / Food Bank

Aid To Cart

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16043S

2016 Design Silver Pencil

&Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore

Chuan Pictures

7 Letters

Consumer - Publication Design / Book Layout Design

DE16020S

2016 Design Silver Pencil

DENTSU INC. / Tokyo

TV Tokyo

World Table Tennis Championships 2015

Consumer - Collateral Design / Posters - Series

DE16003S

2016 Design Silver Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Collateral Design / Posters - Series

DE16004S

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