The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Endangered Love Agency: DDB / New York Client: WCFF Category: Craft - Art Direction / Art Direction
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Craft - Art Direction / Art Direction
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Consumer - Other Branded Content / Custom Content
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Other Branded Content / Custom Content
Long Lasting Sharpness Agency: HEREZIE / PARIS Client: Miyabi - Zwilling J.A. Henckels Category: Consumer - Magazine / Full Page or Spread - Campaign
Volkswagen "The Car That Takes You Places" Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Consumer - Magazine / Full Page or Spread - Campaign
Wheaties Redesign Agency: Jones Knowles Ritchie / NY Client: General Mills Category: Consumer - Brand Identity / Rebranding
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: Innovation - Innovation in Social Media / Innovation in Social Media
Just Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Craft - Cinematography / Cinematography
Aid To Cart Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Ghosts Agency: Dentsu Indonesia / Jakarta Client: Forest Guardians Indonesia Category: CSR - Immersive / Immersive
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: CSR - Brands, Products & Services / Brands, Products & Services
Donate Your Talent Agency: JWT (J. Walter Thompson), Sao Paulo / São Paulo Client: Santa Casa de Misericórdia de Porto Alegre Category: Non-Profit - Television / Television (Any Length) - Campaign
Fun Run Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Whisper Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
First on Twitter Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Spotify Discover Weekly Agency: Spotify / New York Client: Spotify Category: Consumer - Digital Product / Digital Product
Don't Drink and Dive Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm Client: Trygg-Hansa Category: CSR - Advertising / Advertising
Sports Alphabet Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Consumer - Music / Music Videos
Back off Radio Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Roads And Transport Authority Category: Innovation - Innovation in Radio / Innovation in Radio
Royal Cuts Agency: PPM BRASIL / SAO PAULO Client: Tendall Grill Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: CSR - Experiential Advertising / Experiential Advertising
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
DXP Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Digital / Websites, Microsites & Banners
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Use of Technology / Use of Technology
Uber Safe Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto Client: Uber Category: Innovation - Use of Technology / Use of Technology
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Dear Summer Agency: the community / Miami Client: Corona Extra Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
MTV 2015 Video Music Awards Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Branded Social Campaign / Branded Social Campaign
The A-Z of YouTube: Celebrating 10 Years Agency: Hook / Ann Arbor Client: YouTube Category: Consumer - Websites / Branded Games
Fast Forward Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Series / Episodes
In Search of the Most Dangerous Town on the Internet Agency: GREY / San Francisco Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Sexy Times Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Tiger Brands Category: Consumer - Advertising - Campaign / Advertising - Campaign
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Architecture / Architecture
Ellee Mae Agency: Grey / London Client: Mumsnet Category: Non-Profit - Television / Television (Any Length) - Single
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Television / Television (Any Length) - Single
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Innovation - Package Design / Package Design
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Brand Transformation / Brand Transformation
Style Fanatics Agency: adam&eveDDB / London + Stanley's King Henry / London Client: Harvey Nichols Category: Consumer - Newspaper / Full Page or Spread - Campaign
McWhopper Open Letter Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Print / Print

2016 Print & Outdoor Silver Pencil

DDB / New York

WCFF

Endangered Love

Craft - Art Direction / Art Direction

PO16068S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Craft - Art Direction / Art Direction

PO16069S

2016 Branded Entertainment Silver Pencil

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Consumer - Other Branded Content / Custom Content

BE16023S

2016 Branded Entertainment Silver Pencil

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Other Branded Content / Custom Content

BE16024S

2016 Print & Outdoor Silver Pencil

HEREZIE / PARIS

Miyabi - Zwilling J.A. Henckels

Long Lasting Sharpness

Consumer - Magazine / Full Page or Spread - Campaign

PO16008S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Volkswagen "The Car That Takes You Places"

Consumer - Magazine / Full Page or Spread - Campaign

PO16009S

2016 Design Silver Pencil

Jones Knowles Ritchie / NY

General Mills

Wheaties Redesign

Consumer - Brand Identity / Rebranding

DE16016S

2016 Direct Silver Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16040S

2016 Social Media Silver Pencil

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Social Media / Innovation in Social Media

SM16017S

2016 Design Silver Pencil

Leo Burnett / Sydney

World Wildlife Fund

Just

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16043S

2016 Film Silver Pencil

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Craft - Cinematography / Cinematography

FI16081S

2016 Direct Silver Pencil

Sancho BBDO / Bogota

Exito Group / Food Bank

Aid To Cart

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16043S

2016 Responsive Environments Silver Pencil

Dentsu Indonesia / Jakarta

Forest Guardians Indonesia

Ghosts

CSR - Immersive / Immersive

RE16004S

2016 Film Silver Pencil

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles

Procter & Gamble

Hush Little Baby

Craft - Writing / Writing

FI16077S

2016 Public Relations Silver Pencil

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

CSR - Brands, Products & Services / Brands, Products & Services

PR16013S

2016 Film Silver Pencil

JWT (J. Walter Thompson), Sao Paulo / São Paulo

Santa Casa de Misericórdia de Porto Alegre

Donate Your Talent

Non-Profit - Television / Television (Any Length) - Campaign

FI16064S

2016 Film Silver Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Fun Run

Consumer - Television / 30 Second - Single

FI16008S

2016 Film Silver Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Whisper

Consumer - Television / 30 Second - Single

FI16009S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / Singapore

Twitter

First on Twitter

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16030S

2016 Interactive Silver Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Lake

Consumer - Advertising / Interactive Video

IN16019S

2016 Intellectual Property Silver Pencil

Spotify / New York

Spotify

Spotify Discover Weekly

Consumer - Digital Product / Digital Product

IP16001S

2016 Interactive Silver Pencil

Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Advertising / Advertising

IN16023S

2016 Branded Entertainment Silver Pencil

Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles

Bleacher Report

Sports Alphabet

Consumer - Music / Music Videos

BE16036S

2016 Radio Silver Pencil

Geometry Global / Dubai + Memac Ogilvy / Dubai

Roads And Transport Authority

Back off Radio

Innovation - Innovation in Radio / Innovation in Radio

RA16010S

2016 Design Silver Pencil

PPM BRASIL / SAO PAULO

Tendall Grill

Royal Cuts

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16069S

2016 Cross-Platform Silver Pencil

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

CSR - Experiential Advertising / Experiential Advertising

CP16014S

2016 Cross-Platform Silver Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Integrated Branding / Integrated Branding

CP16010S

2016 Design Silver Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16042S

2016 Print & Outdoor Silver Pencil

CP+B / Boulder

Domino's

DXP

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16033S

2016 Print & Outdoor Silver Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16034S

2016 Direct Silver Pencil

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Consumer - Digital / Websites, Microsites & Banners

DI16009S

2016 Direct Silver Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Digital / Websites, Microsites & Banners

DI16010S

2016 Responsive Environments Silver Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Use of Technology / Use of Technology

RE16007S

2016 Responsive Environments Silver Pencil

Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto

Uber

Uber Safe

Innovation - Use of Technology / Use of Technology

RE16008S

2016 Public Relations Silver Pencil

Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16027S

2016 UX / UI Silver Pencil

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Cross-Channel / User Experience

UX16012S

2016 Film Silver Pencil

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16031S

2016 Film Silver Pencil

the community / Miami

Corona Extra

Dear Summer

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16032S

2016 Social Media Silver Pencil

MTV / New York + Jam3 / Toronto

MTV

MTV 2015 Video Music Awards

Consumer - Branded Social Campaign / Branded Social Campaign

SM16008S

2016 Interactive Silver Pencil

Hook / Ann Arbor

YouTube

The A-Z of YouTube: Celebrating 10 Years

Consumer - Websites / Branded Games

IN16014S

2016 Film Silver Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16044S

2016 Branded Entertainment Silver Pencil

GREY / San Francisco

Norton by Symantec

In Search of the Most Dangerous Town on the Internet

Consumer - Broadcast & Film / Branded Documentary

BE16004S

2016 Radio Silver Pencil

TBWA\Hunt\Lascaris / Johannesburg

Tiger Brands

Sexy Times

Consumer - Advertising - Campaign / Advertising - Campaign

RA16004S

2016 Responsive Environments Silver Pencil

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Architecture / Architecture

RE16001S

2016 Film Silver Pencil

Grey / London

Mumsnet

Ellee Mae

Non-Profit - Television / Television (Any Length) - Single

FI16061S

2016 Film Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Television / Television (Any Length) - Single

FI16062S

2016 Design Silver Pencil

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Innovation - Package Design / Package Design

DE16061S

2016 Cross-Platform Silver Pencil

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Innovation - Brand Transformation / Brand Transformation

CP16026S

2016 Print & Outdoor Silver Pencil

adam&eveDDB / London + Stanley's King Henry / London

Harvey Nichols

Style Fanatics

Consumer - Newspaper / Full Page or Spread - Campaign

PO16004S

2016 Direct Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper Open Letter

CSR - Print / Print

DI16027S

Follow Us