The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Stabilo True Colours Agency: Jung von Matt AG / Hamburg Client: STABILO International Category: Consumer - Websites / Services
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Websites / Services
Doors Agency: Buck Design / New York Client: Alcoholics Anonymous Category: Craft - Animation - Single or Series / Animation - Single or Series
Bedstock Agency: Anomaly / New York Client: MyMusicRx Category: Non-Profit - Websites / Websites
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online / Short Form Videos
Do-it-yourself McWhoppers Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Other Branded Content / Other Branded Content
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Digital / Websites, Microsites & Banners
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Use of Technology / Use of Technology
Uber Safe Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto Client: Uber Category: Innovation - Use of Technology / Use of Technology
Sausage Nonnas Agency: Droga5 / New York + Droga5 Studios / New York Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Ambient / Environmental / Ambient / Environmental
Global Beer Fridge Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto Client: Molson Canadian Category: Consumer - Ambient / Environmental / Ambient / Environmental
Endangered Love Agency: DDB / New York Client: WCFF Category: Non-Profit - Collateral / Collateral
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Collateral / Collateral
First on Twitter Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
ESPN Takeover Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television
The Banner that Makes You Like Banners Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Advertising / Banners
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Collateral / Collateral
Don't Drink and Dive Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm Client: Trygg-Hansa Category: CSR - Advertising / Advertising
Endangered Love Agency: DDB / New York Client: WCFF Category: Craft - Art Direction / Art Direction
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Craft - Art Direction / Art Direction
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Other Branded Content / User Generated Content
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
Gentlemen's Wager II Agency: Anomaly / New York + RSA Productions / Los Angeles Client: Johnnie Walker Category: Craft - Cinematography / Cinematography
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Applications & Sites / Applications & Sites
The Martian Prologue Campaign Agency: 3AM / Culver City, CA + RSA Films / Los Angeles, CA Client: 20th Century Fox Category: Consumer - Integrated Branding / Online
MTV 2015 Video Music Awards Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Branded Social Campaign / Branded Social Campaign
Abraham Lincoln Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Craft - Editing / Editing
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Consumer - Web / Utility
Pooface Agency: Great Guns / London + Saatchi & Saatchi / London Client: P&G Category: Craft - Direction / Direction
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Direction / Direction
DXP Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Back off Radio Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Roads And Transport Authority Category: Innovation - Innovation in Radio / Innovation in Radio
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Color for the Colorblind Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Brands, Products & Services / Community Building
Just Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
Nike Rise China 2.0 - Innovation Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: Innovation - Innovation in Film / Innovation in Film
World Table Tennis Championships 2015 Agency: DENTSU INC. / Tokyo Client: TV Tokyo Category: Craft - Photography - Single or Series / Photography - Single or Series
Commit to Something Agency: Wieden+Kennedy / New York + Art Partners / New York Client: Equinox Category: Craft - Photography - Single or Series / Photography - Single or Series
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Because Recollection Agency: 84. / Paris Client: Because Music Category: Consumer - Websites / Travel, Entertainment & Leisure
World Table Tennis Championships 2015 Agency: DENTSU INC. / Tokyo Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series

2016 Interactive Silver Pencil

Jung von Matt AG / Hamburg

STABILO International

Stabilo True Colours

Consumer - Websites / Services

IN16006S

2016 Interactive Silver Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Websites / Services

IN16007S

2016 Design Silver Pencil

Buck Design / New York

Alcoholics Anonymous

Doors

Craft - Animation - Single or Series / Animation - Single or Series

DE16077S

2016 Interactive Silver Pencil

Anomaly / New York

MyMusicRx

Bedstock

Non-Profit - Websites / Websites

IN16025S

2016 Branded Entertainment Silver Pencil

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Online / Short Form Videos

BE16009S

2016 Branded Entertainment Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

Do-it-yourself McWhoppers

CSR - Other Branded Content / Other Branded Content

BE16040S

2016 Public Relations Silver Pencil

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Consumer - Brands, Products & Services / Media Relations

PR16001S

2016 Direct Silver Pencil

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Consumer - Digital / Websites, Microsites & Banners

DI16009S

2016 Direct Silver Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Digital / Websites, Microsites & Banners

DI16010S

2016 Design Silver Pencil

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16007S

2016 Responsive Environments Silver Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Use of Technology / Use of Technology

RE16007S

2016 Responsive Environments Silver Pencil

Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto

Uber

Uber Safe

Innovation - Use of Technology / Use of Technology

RE16008S

2016 Branded Entertainment Silver Pencil

Droga5 / New York + Droga5 Studios / New York

Johnsonville

Sausage Nonnas

Consumer - Other Branded Content / Co-Promotions

BE16026S

2016 Direct Silver Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Ambient / Environmental / Ambient / Environmental

DI16023S

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto

Molson Canadian

Global Beer Fridge

Consumer - Ambient / Environmental / Ambient / Environmental

DI16024S

2016 Print & Outdoor Silver Pencil

DDB / New York

WCFF

Endangered Love

Non-Profit - Collateral / Collateral

PO16050S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Non-Profit - Collateral / Collateral

PO16051S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / Singapore

Twitter

First on Twitter

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16030S

2016 Branded Entertainment Silver Pencil

Wieden+Kennedy / Portland

Old Spice

ESPN Takeover

Consumer - Broadcast & Film / Branded Television

BE16001S

2016 Interactive Silver Pencil

BBDO Russia Group / Moscow + Proximity Russia / Moscow

3M

The Banner that Makes You Like Banners

Consumer - Advertising / Banners

IN16017S

2016 Print & Outdoor Silver Pencil

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

CSR - Collateral / Collateral

PO16041S

2016 Interactive Silver Pencil

Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Advertising / Advertising

IN16023S

2016 Print & Outdoor Silver Pencil

DDB / New York

WCFF

Endangered Love

Craft - Art Direction / Art Direction

PO16068S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Craft - Art Direction / Art Direction

PO16069S

2016 Branded Entertainment Silver Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Other Branded Content / User Generated Content

BE16029S

2016 UX / UI Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Mobile / Mobile

UX16017S

2016 Branded Entertainment Silver Pencil

Anomaly / New York + RSA Productions / Los Angeles

Johnnie Walker

Gentlemen's Wager II

Craft - Cinematography / Cinematography

BE16043S

2016 Cross-Platform Silver Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Integrated Branding / Integrated Branding

CP16010S

2016 Mobile Silver Pencil

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Applications & Sites / Applications & Sites

MO16020S

2016 Cross-Platform Silver Pencil

3AM / Culver City, CA + RSA Films / Los Angeles, CA

20th Century Fox

The Martian Prologue Campaign

Consumer - Integrated Branding / Online

CP16012S

2016 Social Media Silver Pencil

MTV / New York + Jam3 / Toronto

MTV

MTV 2015 Video Music Awards

Consumer - Branded Social Campaign / Branded Social Campaign

SM16008S

2016 Radio Silver Pencil

Wunderman / Y&R / Bogotá + Studios Machina / Bogotá

Farmatodo

Abraham Lincoln

Consumer - Advertising - Single / Advertising - Single

RA16001S

2016 Film Silver Pencil

FCB Inferno / London

Sport England

This Girl Can

Craft - Editing / Editing

FI16086S

2016 UX / UI Silver Pencil

Grow / Norfolk

Google

Google Shopping Insights

Consumer - Web / Utility

UX16001S

2016 Film Silver Pencil

Great Guns / London + Saatchi & Saatchi / London

P&G

Pooface

Craft - Direction / Direction

FI16071S

2016 Film Silver Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Direction / Direction

FI16072S

2016 Print & Outdoor Silver Pencil

CP+B / Boulder

Domino's

DXP

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16033S

2016 Print & Outdoor Silver Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16034S

2016 Radio Silver Pencil

Geometry Global / Dubai + Memac Ogilvy / Dubai

Roads And Transport Authority

Back off Radio

Innovation - Innovation in Radio / Innovation in Radio

RA16010S

2016 Public Relations Silver Pencil

Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Craft - Response / Real-Time Activity / Response / Real-Time Activity

PR16027S

2016 Public Relations Silver Pencil

FCB / Chicago, IL

Valspar

Color for the Colorblind

Consumer - Brands, Products & Services / Community Building

PR16003S

2016 Design Silver Pencil

Leo Burnett / Sydney

World Wildlife Fund

Just

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16043S

2016 Film Silver Pencil

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles

Procter & Gamble

Hush Little Baby

Craft - Writing / Writing

FI16077S

2016 Branded Entertainment Silver Pencil

AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai

Nike Basketball

Nike Rise China 2.0 - Innovation

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16041S

2016 Film Silver Pencil

AKQA / Sao Paulo + AKQA / London

Usher

Don't Look Away

Innovation - Innovation in Film / Innovation in Film

FI16070S

2016 Design Silver Pencil

DENTSU INC. / Tokyo

TV Tokyo

World Table Tennis Championships 2015

Craft - Photography - Single or Series / Photography - Single or Series

DE16066S

2016 Design Silver Pencil

Wieden+Kennedy / New York + Art Partners / New York

Equinox

Commit to Something

Craft - Photography - Single or Series / Photography - Single or Series

DE16067S

2016 Design Silver Pencil

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16037S

2016 Interactive Silver Pencil

84. / Paris

Because Music

Because Recollection

Consumer - Websites / Travel, Entertainment & Leisure

IN16009S

2016 Design Silver Pencil

DENTSU INC. / Tokyo

TV Tokyo

World Table Tennis Championships 2015

Consumer - Collateral Design / Posters - Series

DE16003S

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