The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
ESPN Takeover
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm
Client: Trygg-Hansa Category: CSR - Advertising / Advertising
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Game Spot Palo
Agency: Dentsu Inc. / Tokyo
Client: Aeon Fantasy Category: Consumer - Brand Identity / Series
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo Category: Craft - Photography - Single or Series / Photography - Single or Series
Commit to Something
Agency: Wieden+Kennedy / New York + Art Partners / New York
Client: Equinox Category: Craft - Photography - Single or Series / Photography - Single or Series
Talk, Read, Sing
Agency: Goodby Silverstein & Partners / San Francisco
Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design
Do-it-yourself McWhoppers
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Other Branded Content / Other Branded Content
The Imagination Machine
Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client: S7 Airlines Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: CSR - Experiential Advertising / Experiential Advertising
Nike Rise China 2.0 - Innovation
Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai
Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's Category: Craft - Animation / Animation
Style Fanatics
Agency: adam&eveDDB / London + Stanley's King Henry / London
Client: Harvey Nichols Category: Consumer - Newspaper / Full Page or Spread - Campaign
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
Tiny Dancer
Agency: adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London
Client: John Lewis Insurance Category: Consumer - Television / 60 Second - Single
Royal Cuts
Agency: PPM BRASIL / SAO PAULO
Client: Tendall Grill Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Ghosts
Agency: Dentsu Indonesia / Jakarta
Client: Forest Guardians Indonesia Category: CSR - Immersive / Immersive
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report Category: Consumer - Music / Music Videos
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
Long Lasting Sharpness
Agency: HEREZIE / PARIS
Client: Miyabi - Zwilling J.A. Henckels Category: Consumer - Magazine / Full Page or Spread - Campaign
Volkswagen "The Car That Takes You Places"
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Consumer - Magazine / Full Page or Spread - Campaign
Color for the Colorblind
Agency: FCB / Chicago, IL
Client: Valspar Category: Consumer - Brands, Products & Services / Community Building
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Designed to be Forgotten
Agency: Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta
Client: Quilted Northern Category: Consumer - Television / 30 Second - Campaign
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Craft - Art Direction / Art Direction
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Consumer - Websites / Travel, Entertainment & Leisure
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf Category: Consumer - Collateral / Posters - Campaign
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: CSR - Brands, Products & Services / Brands, Products & Services
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco
Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Online / Short Form Videos
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
Agency: BlueDigital / Beijing
Client: Baidu Category: Innovation - Websites / Websites
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Experiential Advertising / Installations
Wheaties Redesign
Agency: Jones Knowles Ritchie / NY
Client: General Mills Category: Consumer - Brand Identity / Rebranding
The Day Shazam Went Deaf
Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI
Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
The Banner that Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M Category: Consumer - Advertising / Banners
ONEMI Radio
Agency: SHACKLETON / Santiago de Chile
Client: ONEMI Category: Non-Profit - Physical / Digital / Physical / Digital
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series
Award:
2016 Cross-Platform Silver Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16020S
Award:
2016 Direct Silver Pencil
Agency:
Sancho BBDO / Bogota
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16043S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
ESPN Takeover
Category:
Consumer - Broadcast & Film / Branded Television
Annual ID:
BE16001S
Award:
2016 Interactive Silver Pencil
Agency:
Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Advertising / Advertising
Annual ID:
IN16023S
Award:
2016 Design Silver Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16049S
Award:
2016 Design Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16013S
Award:
2016 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16066S
Award:
2016 Design Silver Pencil
Agency:
Wieden+Kennedy / New York + Art Partners / New York
Client:
Equinox
Title:
Commit to Something
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16067S
Award:
2016 Design Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Bay Area Council
Title:
Talk, Read, Sing
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16052S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
Do-it-yourself McWhoppers
Category:
CSR - Other Branded Content / Other Branded Content
Annual ID:
BE16040S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client:
S7 Airlines
Title:
The Imagination Machine
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16036S
Award:
2016 Cross-Platform Silver Pencil
Agency:
Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16014S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai
Client:
Nike Basketball
Title:
Nike Rise China 2.0 - Innovation
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16041S
Award:
2016 Film Silver Pencil
Agency:
AMV BBDO / London
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Craft - Animation / Animation
Annual ID:
FI16093S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
adam&eveDDB / London + Stanley's King Henry / London
Client:
Harvey Nichols
Title:
Style Fanatics
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16004S
Award:
2016 Design Silver Pencil
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16037S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Gaming & Mobile / Branded Mobile
Annual ID:
BE16018S
Award:
2016 Film Silver Pencil
Agency:
adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London
Client:
John Lewis Insurance
Title:
Tiny Dancer
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16002S
Award:
2016 Design Silver Pencil
Agency:
PPM BRASIL / SAO PAULO
Client:
Tendall Grill
Title:
Royal Cuts
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16069S
Award:
2016 Responsive Environments Silver Pencil
Agency:
Dentsu Indonesia / Jakarta
Client:
Forest Guardians Indonesia
Title:
Ghosts
Category:
CSR - Immersive / Immersive
Annual ID:
RE16004S
Award:
2016 UX / UI Silver Pencil
Agency:
72andSunny / Los Angeles + Unit9 / London
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16017S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Consumer - Music / Music Videos
Annual ID:
BE16036S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16025S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
HEREZIE / PARIS
Client:
Miyabi - Zwilling J.A. Henckels
Title:
Long Lasting Sharpness
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16008S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Volkswagen "The Car That Takes You Places"
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16009S
Award:
2016 Public Relations Silver Pencil
Agency:
FCB / Chicago, IL
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16003S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16017S
Award:
2016 Film Silver Pencil
Agency:
Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta
Client:
Quilted Northern
Title:
Designed to be Forgotten
Category:
Consumer - Television / 30 Second - Campaign
Annual ID:
FI16013S
Award:
2016 Mobile Silver Pencil
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client:
Samsung Australia
Title:
LifeLive
Category:
Consumer - Use of Technology / Augmented Reality
Annual ID:
MO16010S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16068S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
28 Too Many
Title:
It Happens Here
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16069S
Award:
2016 Interactive Silver Pencil
Agency:
Anomaly / New York
Client:
MyMusicRx
Title:
Bedstock
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16025S
Award:
2016 Interactive Silver Pencil
Agency:
84. / Paris
Client:
Because Music
Title:
Because Recollection
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Annual ID:
IN16009S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
FCB / Chicago
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16021S
Award:
2016 Public Relations Silver Pencil
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16013S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
GREY / San Francisco
Client:
Norton by Symantec
Title:
In Search of the Most Dangerous Town on the Internet
Category:
Consumer - Broadcast & Film / Branded Documentary
Annual ID:
BE16004S
Award:
2016 Direct Silver Pencil
Agency:
Dieste / Dallas
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16034S
Award:
2016 Direct Silver Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16035S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16009S
Award:
2016 Public Relations Silver Pencil
Agency:
Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Craft - Response / Real-Time Activity / Response / Real-Time Activity
Annual ID:
PR16027S
Award:
2016 Interactive Silver Pencil
Agency:
BlueDigital / Beijing
Client:
Baidu
Title:
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal
Category:
Innovation - Websites / Websites
Annual ID:
IN16030S
Award:
2016 Cross-Platform Silver Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Installations
Annual ID:
CP16004S
Award:
2016 Design Silver Pencil
Agency:
Jones Knowles Ritchie / NY
Client:
General Mills
Title:
Wheaties Redesign
Category:
Consumer - Brand Identity / Rebranding
Annual ID:
DE16016S
Award:
2016 Mobile Silver Pencil
Agency:
Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client:
World Health Organization
Title:
The Day Shazam Went Deaf
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Annual ID:
MO16022S
Award:
2016 Mobile Silver Pencil
Agency:
TBWA / SHANGHAI
Client:
Baobeihuijia
Title:
Search For Free Wifi Search For Missing Children
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Annual ID:
MO16023S
Award:
2016 Cross-Platform Silver Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16016S
Award:
2016 UX / UI Silver Pencil
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Cross-Channel / User Experience
Annual ID:
UX16012S
Award:
2016 Interactive Silver Pencil
Agency:
BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client:
3M
Title:
The Banner that Makes You Like Banners
Category:
Consumer - Advertising / Banners
Annual ID:
IN16017S
Award:
2016 Intellectual Property Silver Pencil
Agency:
SHACKLETON / Santiago de Chile
Client:
ONEMI
Title:
ONEMI Radio
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16009S
Award:
2016 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16003S
