The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Craft - Cinematography / Cinematography
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London Client: John Lewis Insurance Category: Consumer - Television / 60 Second - Single
The Tribal Rapport Field Guide Agency: IMPACT BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Advertising / Advertising
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Digital / Websites, Microsites & Banners
Slide Agency: CHI&Partners / London Client: Lexus International Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Donate Your Talent Agency: JWT (J. Walter Thompson), Sao Paulo / São Paulo Client: Santa Casa de Misericórdia de Porto Alegre Category: Non-Profit - Television / Television (Any Length) - Campaign
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Publications / Publications
Greenpeace Presents: Not Just Tuna Agency: The VIA Agency / Portland Client: Greenpeace Category: Non-Profit - Publications / Publications
Fun Run Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Whisper Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Mobile / User Experience
Endangered Love Agency: DDB / New York Client: WCFF Category: Non-Profit - Collateral / Collateral
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Collateral / Collateral
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Typography - Single or Series / Typography - Single or Series
Nike Rise China 2.0 - Innovation Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Fountain Against Torture Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Non-Profit - Architecture / Architecture
Sports Alphabet Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles Client: Bleacher Report Category: Consumer - Music / Music Videos
Designed to be Forgotten Agency: Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta Client: Quilted Northern Category: Consumer - Television / 30 Second - Campaign
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: IF Insurance Category: CSR - Mobile / Mobile
Talk, Read, Sing Agency: Goodby, Silverstein and Partners / San Francisco Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Craft - Editing / Editing
Long Lasting Sharpness Agency: HEREZIE / PARIS Client: Miyabi - Zwilling J.A. Henckels Category: Consumer - Magazine / Full Page or Spread - Campaign
Volkswagen "The Car That Takes You Places" Agency: Ogilvy & Mather / Cape Town Client: Volkswagen South Africa Category: Consumer - Magazine / Full Page or Spread - Campaign
Bedstock Agency: Anomaly / New York Client: MyMusicRx Category: Non-Profit - Websites / Websites
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Music / Sound / Music / Sound
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Craft - Music / Sound / Music / Sound
I Am A Witness Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood Client: Ad Council Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Hello Pizza Agency: Fcb Brasil / São Paulo Client: CNA Category: Consumer - Cross-Channel / Utility
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Consumer - Other Branded Content / Custom Content
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Other Branded Content / Custom Content
Just Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Entertainment Category: Craft - Sound Design / Sound Design
Wheaties Redesign Agency: Jones Knowles Ritchie / NY Client: General Mills Category: Consumer - Brand Identity / Rebranding
First on Twitter Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Consumer - Web / User Experience
The New Eurosport Player Agency: Work & Co / Brooklyn, NY Client: Eurosport Category: Consumer - Web / User Experience
Pooface Agency: Great Guns / London + Saatchi & Saatchi / London Client: P&G Category: Craft - Direction / Direction
History of Sound Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles Client: Apple Music Category: Craft - Direction / Direction
Sausage Nonnas Agency: Droga5 / New York + Droga5 Studios / New York Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Last Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: Nike Category: Consumer - Television / Over 60 Second - Single
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Innovation - Package Design / Package Design
AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

2016 Film Silver Pencil

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Craft - Cinematography / Cinematography

FI16081S

2016 Film Silver Pencil

adam&eveDDB / London + Blink / London + Final Cut / London + MPC / London

John Lewis Insurance

Tiny Dancer

Consumer - Television / 60 Second - Single

FI16002S

2016 Design Silver Pencil

IMPACT BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16011S

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles

AAUW

#TheReal10

Consumer - Digital / Social Media & Viral Marketing

DI16017S

2016 Direct Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

DI16018S

2016 Cross-Platform Silver Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Integrated Branding / Integrated Branding

CP16010S

2016 Interactive Silver Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Advertising / Advertising

IN16027S

2016 Print & Outdoor Silver Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Consumer - Collateral / Promotional Items - Single or Campaign

PO16025S

2016 Direct Silver Pencil

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Consumer - Digital / Websites, Microsites & Banners

DI16009S

2016 Direct Silver Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Digital / Websites, Microsites & Banners

DI16010S

2016 Intellectual Property Silver Pencil

CHI&Partners / London

Lexus International

Slide

Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D

IP16011S

2016 Film Silver Pencil

JWT (J. Walter Thompson), Sao Paulo / São Paulo

Santa Casa de Misericórdia de Porto Alegre

Donate Your Talent

Non-Profit - Television / Television (Any Length) - Campaign

FI16064S

2016 Print & Outdoor Silver Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Non-Profit - Publications / Publications

PO16045S

2016 Print & Outdoor Silver Pencil

The VIA Agency / Portland

Greenpeace

Greenpeace Presents: Not Just Tuna

Non-Profit - Publications / Publications

PO16046S

2016 Film Silver Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Fun Run

Consumer - Television / 30 Second - Single

FI16008S

2016 Film Silver Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Whisper

Consumer - Television / 30 Second - Single

FI16009S

2016 UX / UI Silver Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Mobile / User Experience

UX16009S

2016 Print & Outdoor Silver Pencil

DDB / New York

WCFF

Endangered Love

Non-Profit - Collateral / Collateral

PO16050S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Non-Profit - Collateral / Collateral

PO16051S

2016 Film Silver Pencil

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles

Procter & Gamble

Hush Little Baby

Craft - Writing / Writing

FI16077S

2016 Design Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Typography - Single or Series / Typography - Single or Series

DE16075S

2016 Branded Entertainment Silver Pencil

AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai

Nike Basketball

Nike Rise China 2.0 - Innovation

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16041S

2016 Responsive Environments Silver Pencil

Scholz & Friends / Berlin

Amnesty International

Fountain Against Torture

Non-Profit - Architecture / Architecture

RE16005S

2016 Branded Entertainment Silver Pencil

Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles

Bleacher Report

Sports Alphabet

Consumer - Music / Music Videos

BE16036S

2016 Film Silver Pencil

Droga5 / New York + Quilted Northern / Atlanta + Smuggler / New York + Method / New York/Atlanta

Quilted Northern

Designed to be Forgotten

Consumer - Television / 30 Second - Campaign

FI16013S

2016 UX / UI Silver Pencil

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

IF Insurance

The Slow Down GPS

CSR - Mobile / Mobile

UX16014S

2016 Design Silver Pencil

Goodby, Silverstein and Partners / San Francisco

Bay Area Council

Talk, Read, Sing

Innovation - Collateral Design / Collateral Design

DE16052S

2016 Film Silver Pencil

FCB Inferno / London

Sport England

This Girl Can

Craft - Editing / Editing

FI16086S

2016 Print & Outdoor Silver Pencil

HEREZIE / PARIS

Miyabi - Zwilling J.A. Henckels

Long Lasting Sharpness

Consumer - Magazine / Full Page or Spread - Campaign

PO16008S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / Cape Town

Volkswagen South Africa

Volkswagen "The Car That Takes You Places"

Consumer - Magazine / Full Page or Spread - Campaign

PO16009S

2016 Interactive Silver Pencil

Anomaly / New York

MyMusicRx

Bedstock

Non-Profit - Websites / Websites

IN16025S

2016 Branded Entertainment Silver Pencil

BBDO / New York

AT&T

Close To Home

Craft - Music / Sound / Music / Sound

BE16047S

2016 Branded Entertainment Silver Pencil

Wieden+Kennedy / New York + Caviar / Los Angeles

Southern Comfort

SHOTTASoCo

Craft - Music / Sound / Music / Sound

BE16048S

2016 Design Silver Pencil

Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood

Ad Council

I Am A Witness

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16053S

2016 UX / UI Silver Pencil

Fcb Brasil / São Paulo

CNA

Hello Pizza

Consumer - Cross-Channel / Utility

UX16010S

2016 Branded Entertainment Silver Pencil

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Consumer - Other Branded Content / Custom Content

BE16023S

2016 Branded Entertainment Silver Pencil

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Other Branded Content / Custom Content

BE16024S

2016 Design Silver Pencil

Leo Burnett / Sydney

World Wildlife Fund

Just

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16043S

2016 Interactive Silver Pencil

Havas Worldwide / New York + Studio 6 / New York

Legacy Recordings/Sony Music Entertainment

Bob Dylan - Studio A Revisited

Craft - Sound Design / Sound Design

IN16035S

2016 Design Silver Pencil

Jones Knowles Ritchie / NY

General Mills

Wheaties Redesign

Consumer - Brand Identity / Rebranding

DE16016S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / Singapore

Twitter

First on Twitter

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16030S

2016 UX / UI Silver Pencil

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Consumer - Web / User Experience

UX16002S

2016 UX / UI Silver Pencil

Work & Co / Brooklyn, NY

Eurosport

The New Eurosport Player

Consumer - Web / User Experience

UX16003S

2016 Film Silver Pencil

Great Guns / London + Saatchi & Saatchi / London

P&G

Pooface

Craft - Direction / Direction

FI16071S

2016 Film Silver Pencil

Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles

Apple Music

History of Sound

Craft - Direction / Direction

FI16072S

2016 Branded Entertainment Silver Pencil

Droga5 / New York + Droga5 Studios / New York

Johnsonville

Sausage Nonnas

Consumer - Other Branded Content / Co-Promotions

BE16026S

2016 Film Silver Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Nike Golf

Ripple

Consumer - Television / Over 60 Second - Single

FI16022S

2016 Film Silver Pencil

Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

Nike

Last

Consumer - Television / Over 60 Second - Single

FI16023S

2016 Design Silver Pencil

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Innovation - Package Design / Package Design

DE16061S

2016 Film Silver Pencil

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16031S

Follow Us