The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Volkswagen "Moments"
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Consumer - Television / Budget Under $100K - Single
Donate Your Talent
Agency: JWT (J. Walter Thompson), Sao Paulo / São Paulo
Client: Santa Casa de Misericórdia de Porto Alegre Category: Non-Profit - Television / Television (Any Length) - Campaign
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report Category: Consumer - Music / Music Videos
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Integrated Branding / Integrated Branding
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Consumer - Other Branded Content / User Generated Content
Missing Type
Agency: Engine / London
Client: Engine Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Ellee Mae
Agency: Grey / London
Client: Mumsnet Category: Non-Profit - Online Films & Video / Online Films & Video
Ariel - Share The Load
Agency: BBDO India / Mumbai
Client: P&G India Category: Consumer - Brands, Products & Services / Integrated Campaign
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign
Spare the Act
Agency: AMVBBDO / LONDON
Client: Curry's PC World Category: Consumer - Television / Commercials of Varying Length - Campaign
#MakeYouHappen
Agency: Ogilvy / New York
Client: Philips Norelco Category: CSR - Branded Online / Branded Online
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: CSR - Branded Online / Branded Online
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Craft - Art Direction / Art Direction
Style Fanatics
Agency: adam&eveDDB / London + Stanley's King Henry / London
Client: Harvey Nichols Category: Consumer - Newspaper / Full Page or Spread - Campaign
Stabilo True Colours
Agency: Jung von Matt AG / Hamburg
Client: STABILO International Category: Consumer - Websites / Services
Friends Furever
Agency: Droga5 / New York + Google Android / New York
Client: Google Android Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Consumer - Other Branded Content / Custom Content
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Consumer - Other Branded Content / Custom Content
Cola-NOBORI
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola (Japan) Category: Consumer - Package Design / Single or Series
Stillhouse Packaging
Agency: Sandstrom Partners / Portland
Client: Stillhouse Spirits Company Category: Consumer - Package Design / Single or Series
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: CSR - Branded Social Campaign / Branded Social Campaign
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: CSR - Branded Social Campaign / Branded Social Campaign
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort Category: Craft - Music / Sound / Music / Sound
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: Nike Category: Consumer - Television / Over 60 Second - Single
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo Category: Craft - Photography - Single or Series / Photography - Single or Series
Commit to Something
Agency: Wieden+Kennedy / New York + Art Partners / New York
Client: Equinox Category: Craft - Photography - Single or Series / Photography - Single or Series
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Collateral / Collateral
ONEMI Radio
Agency: SHACKLETON / Santiago de Chile
Client: ONEMI Category: Non-Profit - Physical / Digital / Physical / Digital
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Spare the Act - Lap Top
Agency: AMVBBDO / LONDON
Client: Curry's PC World Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
#TheReal10
Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles
Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Use of Technology / Use of Technology
Uber Safe
Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto
Client: Uber Category: Innovation - Use of Technology / Use of Technology
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm
Client: Trygg-Hansa Category: CSR - Advertising / Advertising
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Websites / Social Networks / Community
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Film Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Volkswagen "Moments"
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16028S
Award:
2016 Film Silver Pencil
Agency:
JWT (J. Walter Thompson), Sao Paulo / São Paulo
Client:
Santa Casa de Misericórdia de Porto Alegre
Title:
Donate Your Talent
Category:
Non-Profit - Television / Television (Any Length) - Campaign
Annual ID:
FI16064S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Consumer - Music / Music Videos
Annual ID:
BE16036S
Award:
2016 Cross-Platform Silver Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16016S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Marcel / Paris
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Other Branded Content / User Generated Content
Annual ID:
BE16029S
Award:
2016 Public Relations Silver Pencil
Agency:
Engine / London
Client:
Engine
Title:
Missing Type
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16019S
Award:
2016 Film Silver Pencil
Agency:
Grey / London
Client:
Mumsnet
Title:
Ellee Mae
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16067S
Award:
2016 Public Relations Silver Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share The Load
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16009S
Award:
2016 Public Relations Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16010S
Award:
2016 Film Silver Pencil
Agency:
AMVBBDO / LONDON
Client:
Curry's PC World
Title:
Spare the Act
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Annual ID:
FI16026S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Ogilvy / New York
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Branded Online / Branded Online
Annual ID:
BE16038S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
CSR - Branded Online / Branded Online
Annual ID:
BE16039S
Award:
2016 UX / UI Silver Pencil
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Cross-Channel / User Experience
Annual ID:
UX16012S
Award:
2016 Cross-Platform Silver Pencil
Agency:
BBH NY / New York
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16010S
Award:
2016 Mobile Silver Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16012S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16068S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
28 Too Many
Title:
It Happens Here
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16069S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
adam&eveDDB / London + Stanley's King Henry / London
Client:
Harvey Nichols
Title:
Style Fanatics
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16004S
Award:
2016 Interactive Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
STABILO International
Title:
Stabilo True Colours
Category:
Consumer - Websites / Services
Annual ID:
IN16006S
Award:
2016 Interactive Silver Pencil
Agency:
Marcel / Paris
Client:
Orange
Title:
RelockLove
Category:
Consumer - Websites / Services
Annual ID:
IN16007S
Award:
2016 Film Silver Pencil
Agency:
Droga5 / New York + Google Android / New York
Client:
Google Android
Title:
Friends Furever
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16039S
Award:
2016 Film Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16040S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Dieste / Dallas
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16023S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Breathless Choir
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16024S
Award:
2016 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Coca-Cola (Japan)
Title:
Cola-NOBORI
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16026S
Award:
2016 Design Silver Pencil
Agency:
Sandstrom Partners / Portland
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16027S
Award:
2016 Social Media Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16010S
Award:
2016 Social Media Silver Pencil
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16011S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
BE16047S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / New York + Caviar / Los Angeles
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
BE16048S
Award:
2016 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16022S
Award:
2016 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
Nike
Title:
Last
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16023S
Award:
2016 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16066S
Award:
2016 Design Silver Pencil
Agency:
Wieden+Kennedy / New York + Art Partners / New York
Client:
Equinox
Title:
Commit to Something
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16067S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Grey Group / SIngapore
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Collateral / Collateral
Annual ID:
PO16041S
Award:
2016 Interactive Silver Pencil
Agency:
Anomaly / New York
Client:
MyMusicRx
Title:
Bedstock
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16025S
Award:
2016 Intellectual Property Silver Pencil
Agency:
SHACKLETON / Santiago de Chile
Client:
ONEMI
Title:
ONEMI Radio
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16009S
Award:
2016 Design Silver Pencil
Agency:
Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16007S
Award:
2016 Film Silver Pencil
Agency:
AMVBBDO / LONDON
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16034S
Award:
2016 Direct Silver Pencil
Agency:
Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles
Client:
AAUW
Title:
#TheReal10
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16017S
Award:
2016 Direct Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client:
REI
Title:
#OptOutside
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16018S
Award:
2016 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16019S
Award:
2016 Responsive Environments Silver Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16007S
Award:
2016 Responsive Environments Silver Pencil
Agency:
Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto
Client:
Uber
Title:
Uber Safe
Category:
Innovation - Use of Technology / Use of Technology
Annual ID:
RE16008S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
72andSunny / Los Angeles + Unit9 / London
Client:
Google, Disney, Industrial Light & Magic, Lucasfilm
Title:
Lightsaber Escape: A Chrome Experiment
Category:
Consumer - Gaming & Mobile / Branded Gaming
Annual ID:
BE16015S
Award:
2016 Interactive Silver Pencil
Agency:
Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Advertising / Advertising
Annual ID:
IN16023S
Award:
2016 Interactive Silver Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16016S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16030S
Award:
2016 Design Silver Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16057S
Award:
2016 Design Silver Pencil
Agency:
Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16058S
