The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Don't Drink and Dive Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm Client: Trygg-Hansa Category: CSR - Advertising / Advertising
Uber Food Drive Agency: Rethink / Toronto/Montreal/Vancouver + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto Client: Uber Category: CSR - Use of Technology / Use of Technology
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
Endangered Love Agency: DDB / New York Client: WCFF Category: Craft - Art Direction / Art Direction
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Craft - Art Direction / Art Direction
I Am A Witness Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood Client: Ad Council Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Craft - Cinematography / Cinematography
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Collateral / Collateral
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online / Short Form Videos
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Entertainment Category: Craft - Sound Design / Sound Design
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
The Imagination Machine Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam Client: S7 Airlines Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
MTV 2015 Video Music Awards Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Branded Social Campaign / Branded Social Campaign
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Publications / Publications
Greenpeace Presents: Not Just Tuna Agency: The VIA Agency / Portland Client: Greenpeace Category: Non-Profit - Publications / Publications
Football or Father Agency: BBDO / Belgium Client: Love Condom Category: Consumer - Print / Dimensional Mailing
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Print / Dimensional Mailing
...And That's the Smell of Archer Agency: FCB / Chicago Client: Archer+Wolf Category: Consumer - Collateral / Posters - Campaign
Talk, Read, Sing Agency: Goodby Silverstein & Partners / San Francisco Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design
Color for the Colorblind Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Brands, Products & Services / Community Building
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Nike Rise China 2.0 - Innovation Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Stabilo True Colours Agency: Jung von Matt AG / Hamburg Client: STABILO International Category: Consumer - Websites / Services
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Websites / Services
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Consumer - Web / Utility
7 Letters Agency: &Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore Client: Chuan Pictures Category: Consumer - Publication Design / Book Layout Design
Wheaties Redesign Agency: Jones Knowles Ritchie / NY Client: General Mills Category: Consumer - Brand Identity / Rebranding
Abraham Lincoln Agency: Wunderman / Y&R / Bogotá + Studios Machina / Bogotá Client: Farmatodo Category: Consumer - Advertising - Single / Advertising - Single
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Craft - Website Design / Website Design
Back off Radio Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Roads And Transport Authority Category: Innovation - Innovation in Radio / Innovation in Radio
Ellee Mae Agency: Grey / London Client: Mumsnet Category: Non-Profit - Online Films & Video / Online Films & Video
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
Sexy Times Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Tiger Brands Category: Consumer - Advertising - Campaign / Advertising - Campaign
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Websites / Social Networks / Community
Cola-NOBORI Agency: Hakuhodo Inc. / Tokyo Client: Coca-Cola (Japan) Category: Consumer - Package Design / Single or Series
Stillhouse Packaging Agency: Sandstrom Partners / Portland Client: Stillhouse Spirits Company Category: Consumer - Package Design / Single or Series
Royal Cuts Agency: PPM BRASIL / SAO PAULO Client: Tendall Grill Category: Craft - Illustration - Single or Series / Illustration - Single or Series

2016 Interactive Silver Pencil

Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Advertising / Advertising

IN16023S

2016 Mobile Silver Pencil

Rethink / Toronto/Montreal/Vancouver + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto

Uber

Uber Food Drive

CSR - Use of Technology / Use of Technology

MO16018S

2016 Direct Silver Pencil

360i / New York

Canon USA

Canon Photo Coach

Consumer - Digital / Data-Driven Personalization

DI16021S

2016 Mobile Silver Pencil

Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney

Samsung Australia

LifeLive

Consumer - Use of Technology / Augmented Reality

MO16010S

2016 Print & Outdoor Silver Pencil

DDB / New York

WCFF

Endangered Love

Craft - Art Direction / Art Direction

PO16068S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Craft - Art Direction / Art Direction

PO16069S

2016 Design Silver Pencil

Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood

Ad Council

I Am A Witness

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16053S

2016 Print & Outdoor Silver Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Consumer - Collateral / Promotional Items - Single or Campaign

PO16025S

2016 Print & Outdoor Silver Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Collateral / Posters - Single

PO16017S

2016 UX / UI Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Mobile / Mobile

UX16017S

2016 Mobile Silver Pencil

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Applications & Sites / Applications & Sites

MO16015S

2016 Film Silver Pencil

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Craft - Cinematography / Cinematography

FI16081S

2016 Print & Outdoor Silver Pencil

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

CSR - Collateral / Collateral

PO16041S

2016 Branded Entertainment Silver Pencil

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Online / Short Form Videos

BE16009S

2016 Interactive Silver Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Lake

Consumer - Advertising / Interactive Video

IN16019S

2016 Interactive Silver Pencil

Havas Worldwide / New York + Studio 6 / New York

Legacy Recordings/Sony Music Entertainment

Bob Dylan - Studio A Revisited

Craft - Sound Design / Sound Design

IN16035S

2016 Design Silver Pencil

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16007S

2016 Direct Silver Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16040S

2016 Print & Outdoor Silver Pencil

Wieden+Kennedy / Amsterdam + Tellart / Amsterdam

S7 Airlines

The Imagination Machine

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16036S

2016 Social Media Silver Pencil

MTV / New York + Jam3 / Toronto

MTV

MTV 2015 Video Music Awards

Consumer - Branded Social Campaign / Branded Social Campaign

SM16008S

2016 Print & Outdoor Silver Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Non-Profit - Publications / Publications

PO16045S

2016 Print & Outdoor Silver Pencil

The VIA Agency / Portland

Greenpeace

Greenpeace Presents: Not Just Tuna

Non-Profit - Publications / Publications

PO16046S

2016 Direct Silver Pencil

BBDO / Belgium

Love Condom

Football or Father

Consumer - Print / Dimensional Mailing

DI16004S

2016 Direct Silver Pencil

Jung von Matt AG / Hamburg

Daimler

The Uncrashable Toycars

Consumer - Print / Dimensional Mailing

DI16005S

2016 Print & Outdoor Silver Pencil

FCB / Chicago

Archer+Wolf

...And That's the Smell of Archer

Consumer - Collateral / Posters - Campaign

PO16021S

2016 Design Silver Pencil

Goodby Silverstein & Partners / San Francisco

Bay Area Council

Talk, Read, Sing

Innovation - Collateral Design / Collateral Design

DE16052S

2016 Public Relations Silver Pencil

FCB / Chicago, IL

Valspar

Color for the Colorblind

Consumer - Brands, Products & Services / Community Building

PR16003S

2016 Mobile Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Use of Technology / Product & Mobile Integration

MO16012S

2016 Branded Entertainment Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Gaming & Mobile / Branded Mobile

BE16018S

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles

AAUW

#TheReal10

Consumer - Digital / Social Media & Viral Marketing

DI16017S

2016 Direct Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

DI16018S

2016 Branded Entertainment Silver Pencil

AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai

Nike Basketball

Nike Rise China 2.0 - Innovation

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16041S

2016 Interactive Silver Pencil

Jung von Matt AG / Hamburg

STABILO International

Stabilo True Colours

Consumer - Websites / Services

IN16006S

2016 Interactive Silver Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Websites / Services

IN16007S

2016 UX / UI Silver Pencil

Grow / Norfolk

Google

Google Shopping Insights

Consumer - Web / Utility

UX16001S

2016 Design Silver Pencil

&Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore

Chuan Pictures

7 Letters

Consumer - Publication Design / Book Layout Design

DE16020S

2016 Design Silver Pencil

Jones Knowles Ritchie / NY

General Mills

Wheaties Redesign

Consumer - Brand Identity / Rebranding

DE16016S

2016 Radio Silver Pencil

Wunderman / Y&R / Bogotá + Studios Machina / Bogotá

Farmatodo

Abraham Lincoln

Consumer - Advertising - Single / Advertising - Single

RA16001S

2016 Interactive Silver Pencil

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Craft - Website Design / Website Design

IN16037S

2016 Radio Silver Pencil

Geometry Global / Dubai + Memac Ogilvy / Dubai

Roads And Transport Authority

Back off Radio

Innovation - Innovation in Radio / Innovation in Radio

RA16010S

2016 Film Silver Pencil

Grey / London

Mumsnet

Ellee Mae

Non-Profit - Online Films & Video / Online Films & Video

FI16067S

2016 Cross-Platform Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Experiential Advertising / Experiential Advertising

CP16020S

2016 Direct Silver Pencil

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16034S

2016 Direct Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16035S

2016 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Gaming & Mobile / Branded Gaming

BE16015S

2016 Radio Silver Pencil

TBWA\Hunt\Lascaris / Johannesburg

Tiger Brands

Sexy Times

Consumer - Advertising - Campaign / Advertising - Campaign

RA16004S

2016 Interactive Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Websites / Social Networks / Community

IN16016S

2016 Design Silver Pencil

Hakuhodo Inc. / Tokyo

Coca-Cola (Japan)

Cola-NOBORI

Consumer - Package Design / Single or Series

DE16026S

2016 Design Silver Pencil

Sandstrom Partners / Portland

Stillhouse Spirits Company

Stillhouse Packaging

Consumer - Package Design / Single or Series

DE16027S

2016 Design Silver Pencil

PPM BRASIL / SAO PAULO

Tendall Grill

Royal Cuts

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16069S

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