The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile
Football or Father Agency: BBDO / Belgium Client: Love Condom Category: Consumer - Print / Dimensional Mailing
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Print / Dimensional Mailing
Ellee Mae Agency: Grey / London Client: Mumsnet Category: Non-Profit - Television / Television (Any Length) - Single
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Television / Television (Any Length) - Single
Conference Room Agency: Bravo/Y&R / Miami Client: Popclik Category: Craft - Music / Sound / Music / Sound
Spotify Discover Weekly Agency: Spotify / New York Client: Spotify Category: Consumer - Digital Product / Digital Product
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
Act of Love Agency: Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo Client: Sagami Rubber Industries Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal Agency: BlueDigital / Beijing Client: Baidu Category: Innovation - Websites / Websites
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
Don't Look Away Agency: AKQA / Sao Paulo + AKQA / London Client: Usher Category: Innovation - Innovation in Film / Innovation in Film
Color for the Colorblind Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Brands, Products & Services / Community Building
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Craft - Editing / Editing
Sausage Nonnas Agency: Droga5 / New York + Droga5 Studios / New York Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
Bedstock Agency: Anomaly / New York Client: MyMusicRx Category: Non-Profit - Websites / Websites
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: Innovation - Innovation in Social Media / Innovation in Social Media
7 Letters Agency: &Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore Client: Chuan Pictures Category: Consumer - Publication Design / Book Layout Design
Doors Agency: Buck Design / New York Client: Alcoholics Anonymous Category: Craft - Animation - Single or Series / Animation - Single or Series
MTV 2015 Video Music Awards Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Branded Social Campaign / Branded Social Campaign
Uber Food Drive Agency: Rethink + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto Client: Uber Category: CSR - Use of Technology / Use of Technology
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Craft - Cinematography / Cinematography
Do-it-yourself McWhoppers Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Other Branded Content / Other Branded Content
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Architecture / Architecture
Endangered Love Agency: DDB / New York Client: WCFF Category: Craft - Art Direction / Art Direction
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Craft - Art Direction / Art Direction
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: CSR - Brands, Products & Services / Brands, Products & Services
Nutri-Grain Presents Unstoppable Agency: J. Walter Thompson / Sydney Client: Kellogg's Australia Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Fast Forward Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Shedding Light on What Matters Agency: J. Walter Thompson Canada / Toronto Client: Toronto PFLAG Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
McWhopper Open Letter Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Print / Print
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration
Stabilo True Colours Agency: Jung von Matt AG / Hamburg Client: STABILO International Category: Consumer - Websites / Services
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Websites / Services
DXP Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Typography - Single or Series / Typography - Single or Series
Style Fanatics Agency: adam&eveDDB / London + Stanley's King Henry / London Client: Harvey Nichols Category: Consumer - Newspaper / Full Page or Spread - Campaign
Dreams of Dalí Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Use of Technology / Use of Technology
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
Ghosts Agency: Dentsu Indonesia / Jakarta Client: Forest Guardians Indonesia Category: CSR - Immersive / Immersive
LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality

2016 UX / UI Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Mobile / Mobile

UX16017S

2016 Direct Silver Pencil

BBDO / Belgium

Love Condom

Football or Father

Consumer - Print / Dimensional Mailing

DI16004S

2016 Direct Silver Pencil

Jung von Matt AG / Hamburg

Daimler

The Uncrashable Toycars

Consumer - Print / Dimensional Mailing

DI16005S

2016 Film Silver Pencil

Grey / London

Mumsnet

Ellee Mae

Non-Profit - Television / Television (Any Length) - Single

FI16061S

2016 Film Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Television / Television (Any Length) - Single

FI16062S

2016 Radio Silver Pencil

Bravo/Y&R / Miami

Popclik

Conference Room

Craft - Music / Sound / Music / Sound

RA16013S

2016 Intellectual Property Silver Pencil

Spotify / New York

Spotify

Spotify Discover Weekly

Consumer - Digital Product / Digital Product

IP16001S

2016 Design Silver Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16057S

2016 Design Silver Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16058S

2016 Film Silver Pencil

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles

Procter & Gamble

Hush Little Baby

Craft - Writing / Writing

FI16077S

2016 Interactive Silver Pencil

Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo

Sagami Rubber Industries

Act of Love

Consumer - Websites / Cosmetics, Toiletries & Personal Care

IN16001S

2016 Interactive Silver Pencil

BlueDigital / Beijing

Baidu

"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal

Innovation - Websites / Websites

IN16030S

2016 Direct Silver Pencil

360i / New York

Canon USA

Canon Photo Coach

Consumer - Digital / Data-Driven Personalization

DI16021S

2016 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Gaming & Mobile / Branded Gaming

BE16015S

2016 Film Silver Pencil

AKQA / Sao Paulo + AKQA / London

Usher

Don't Look Away

Innovation - Innovation in Film / Innovation in Film

FI16070S

2016 Public Relations Silver Pencil

FCB / Chicago, IL

Valspar

Color for the Colorblind

Consumer - Brands, Products & Services / Community Building

PR16003S

2016 Film Silver Pencil

FCB Inferno / London

Sport England

This Girl Can

Craft - Editing / Editing

FI16086S

2016 Branded Entertainment Silver Pencil

Droga5 / New York + Droga5 Studios / New York

Johnsonville

Sausage Nonnas

Consumer - Other Branded Content / Co-Promotions

BE16026S

2016 Print & Outdoor Silver Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Consumer - Collateral / Promotional Items - Single or Campaign

PO16025S

2016 Interactive Silver Pencil

Anomaly / New York

MyMusicRx

Bedstock

Non-Profit - Websites / Websites

IN16025S

2016 Social Media Silver Pencil

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Social Media / Innovation in Social Media

SM16017S

2016 Design Silver Pencil

&Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore

Chuan Pictures

7 Letters

Consumer - Publication Design / Book Layout Design

DE16020S

2016 Design Silver Pencil

Buck Design / New York

Alcoholics Anonymous

Doors

Craft - Animation - Single or Series / Animation - Single or Series

DE16077S

2016 Social Media Silver Pencil

MTV / New York + Jam3 / Toronto

MTV

MTV 2015 Video Music Awards

Consumer - Branded Social Campaign / Branded Social Campaign

SM16008S

2016 Mobile Silver Pencil

Rethink + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto

Uber

Uber Food Drive

CSR - Use of Technology / Use of Technology

MO16018S

2016 Film Silver Pencil

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Craft - Cinematography / Cinematography

FI16081S

2016 Branded Entertainment Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

Do-it-yourself McWhoppers

CSR - Other Branded Content / Other Branded Content

BE16040S

2016 Responsive Environments Silver Pencil

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Architecture / Architecture

RE16001S

2016 Print & Outdoor Silver Pencil

DDB / New York

WCFF

Endangered Love

Craft - Art Direction / Art Direction

PO16068S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Craft - Art Direction / Art Direction

PO16069S

2016 Public Relations Silver Pencil

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

CSR - Brands, Products & Services / Brands, Products & Services

PR16013S

2016 Film Silver Pencil

J. Walter Thompson / Sydney

Kellogg's Australia

Nutri-Grain Presents Unstoppable

Consumer - Online Films & Video / Long Form - Series / Episodes

FI16047S

2016 Film Silver Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16044S

2016 Design Silver Pencil

J. Walter Thompson Canada / Toronto

Toronto PFLAG

Shedding Light on What Matters

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16063S

2016 Direct Silver Pencil

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16034S

2016 Direct Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16035S

2016 Direct Silver Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper Open Letter

CSR - Print / Print

DI16027S

2016 Design Silver Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16042S

2016 Mobile Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Use of Technology / Product & Mobile Integration

MO16012S

2016 Interactive Silver Pencil

Jung von Matt AG / Hamburg

STABILO International

Stabilo True Colours

Consumer - Websites / Services

IN16006S

2016 Interactive Silver Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Websites / Services

IN16007S

2016 Print & Outdoor Silver Pencil

CP+B / Boulder

Domino's

DXP

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16033S

2016 Print & Outdoor Silver Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16034S

2016 Design Silver Pencil

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16037S

2016 Design Silver Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Typography - Single or Series / Typography - Single or Series

DE16075S

2016 Print & Outdoor Silver Pencil

adam&eveDDB / London + Stanley's King Henry / London

Harvey Nichols

Style Fanatics

Consumer - Newspaper / Full Page or Spread - Campaign

PO16004S

2016 Mobile Silver Pencil

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dreams of Dalí

Non-Profit - Use of Technology / Use of Technology

MO16021S

2016 Cross-Platform Silver Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Experiential Advertising / Experiential Advertising

CP16020S

2016 Responsive Environments Silver Pencil

Dentsu Indonesia / Jakarta

Forest Guardians Indonesia

Ghosts

CSR - Immersive / Immersive

RE16004S

2016 Mobile Silver Pencil

Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney

Samsung Australia

LifeLive

Consumer - Use of Technology / Augmented Reality

MO16010S

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