The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Beer Fest
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
PR%F Identity
Agency: WAX / Calgary
Client: Proof Cocktails & Curiosities Category: Consumer - Brand Identity / Series
All Work All Play
Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu
Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
Más que un Auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Print / Flat Mailing
The Prodigies of Mother's Pride
Agency: Out of the Box / New Delhi, India
Client: Mother's Pride Category: Consumer - Print / Flat Mailing
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid
Client: Loterias y Apuestas del Estado Category: Consumer - Television / Over 60 Second - Single
Dear Summer
Agency: the community / Miami
Client: Corona Extra Category: Consumer - Television / Over 60 Second - Single
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan Category: Consumer - Collateral Design / Posters - Series
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Editing / Editing
Wok
Agency: Droga5 / Sydney + The Sweet Shop / Sydney + Heckler / Sydney
Client: Heineken Category: Craft - Editing / Editing
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Sunday Grannies
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix Category: Consumer - Websites / Publications & Media
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London
Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute
Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai
Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Cinematography / Cinematography
Own Your Weekend. Or Someone Else Will.
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Campaign
We Don't Make Sausage. We Make Family. And Sausage.
Agency: Droga5 / New York
Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Experiential Advertising / Installations
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Productions / Los Angeles
Client: Johnnie Walker - Diageo Category: Consumer - Broadcast & Film / Branded Film
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Consumer - Broadcast & Film / Branded Film
RE:Shakespeare
Agency: Cheil Worldwide, / London + UNIT9 / London
Client: Samsung Electronics & The Royal Shakespeare Company Category: Consumer - Mobile / Utility
Lufthansa Apple Watch App
Agency: SapientNitro / Munich
Client: Lufthansa Category: Consumer - Mobile / Utility
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Ripple
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer - Television / 60 Second - Single
Friends Furever
Agency: Droga5 / New York + Google Android / New York + The Mill / New York
Client: Google Android Category: Consumer - Television / 60 Second - Single
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Mortal Timeline
Agency: BBDO Russia Group / Moscow
Client: intouch Insurance Category: Consumer - Advertising / Interactive Video
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Trip Book Smiles
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Other Branded Content / Custom Content
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
This Girl Can
Agency: FCB Inferno / London
Client: Sport England Category: Non-Profit - Cinema Advertising / Cinema Advertising
LISNR
Agency: R/GA / New York + LISNR / Cincinnati
Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile
Strings
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission Category: CSR - Television / Television (Any Length) - Single
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Television / Television (Any Length) - Single
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT Category: CSR - Use of Technology / Use of Technology
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Consumer - Web / User Experience
Are You Next? (Production Case)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Craft - Printing / Production / Printing / Production