The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
PR%F Identity
Agency: WAX / Calgary
Client: Proof Cocktails & Curiosities Category: Consumer - Brand Identity / Series
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo
Client: GIV Category: Non-Profit - Publications / Publications
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Non-Profit - Publications / Publications
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Branded Social Post / Branded Social Post
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post
Sharks ReScored
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Craft - Sound Design / Sound Design
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Craft - Writing / Writing
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Integrated Branding / Integrated Branding
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Consumer - Web / User Experience
Beer Fest
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
Yard Sale
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
Tomcat - Tailpipe :15 (TV)
Agency: Barton F. Graf / New York + Smith & Jones Films / London
Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Chair
Agency: Deutsch / New York + Dummy films / Venice
Client: Sherwin Williams Category: Consumer - Television / 20 Second & Under - Single
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Non-Profit - Experiential Advertising / Experiential Advertising
#TheReal10
Agency: Rethink + WONGDOODY / Los Angeles + RMW Music / Toronto
Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
Words of Protest
Agency: Concrete Design Communications / Toronto
Client: Wayward Arts Category: Consumer - Publication Design / Book Layout Design
Más que un auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Mortal Timeline
Agency: BBDO Russia Group / Moscow
Client: intouch Insurance Category: Consumer - Advertising / Interactive Video
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2 Category: Consumer - Online / Short Form Videos
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Lucozade Energy Drink - Night Before the Project
Agency: Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg
Client: Lucozade Category: Consumer - Advertising - Single / Advertising - Single
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV Category: Consumer - Experiential Advertising / Installations
Crime Night
Agency: BBDO Belgium / Brussels
Client: SBS Belgium Category: Consumer - Advertising - Campaign / Advertising - Campaign
The man who died the most
Agency: DDB / Paris + Wanda / Paris + THE / Paris
Client: Agence de la Biomedecine - Organ donation Category: Craft - Direction / Direction
We Are Greater Than I
Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam
Client: Samsung Category: Craft - Direction / Direction
Coco de Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco de Mer Category: Craft - Direction / Direction
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan Category: Consumer - Collateral Design / Posters - Series
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Craft - Website Design / Website Design
Ripple
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer - Television / 60 Second - Single
Friends Furever
Agency: Droga5 / New York + Google Android / New York + The Mill / New York
Client: Google Android Category: Consumer - Television / 60 Second - Single
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg Category: Consumer - Gaming & Mobile / Branded Gaming