The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Guinness - Never Alone Doc Agency: AMVBBDO / LONDON Client: Diageo Category: Consumer - Online Films & Video / Long Form - Single
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal Client: Atlantic Group Category: Consumer - Online Films & Video / Long Form - Single
Más que un Auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Print / Flat Mailing
The Prodigies of Mother's Pride Agency: Out of the Box / New Delhi, India Client: Mother's Pride Category: Consumer - Print / Flat Mailing
The Art Heist for Good Agency: Deutsch / New York Client: WATERisLIFE Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Mums and Maids Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Trip Book Smiles Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Other Branded Content / Custom Content
Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
Are You Next? (Production Case) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Printing / Production / Printing / Production
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Advertising / Advertising
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Resilient Thinking Agency: Hakuhodo.Inc / Tokyo Client: Comexposium Japan Category: Consumer - Collateral Design / Posters - Series
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Experiential Advertising / Installations
Snackholidays Agency: LES GAULOIS / PUTEAUX Client: Transavia Category: Consumer - Ambient / Environmental / Ambient / Environmental
Innovation Class Agency: Wieden+Kennedy / New York + M ss ng P eces / New York Client: Delta Air Lines Category: Consumer - Ambient / Environmental / Ambient / Environmental
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Collateral / Collateral
Never Stop Riding Agency: the community / Miami Client: City of Buenos Aires Category: Non-Profit - Collateral / Collateral
Hagglers Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Campaign
Own Your Weekend. Or Someone Else Will. Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Campaign
We Don't Make Sausage. We Make Family. And Sausage. Agency: Droga5 / New York Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
The Lampedusa door stopper. Open doors for refugees. Agency: Scholz & Friends / Berlin + CUCULA / Berlin Client: CUCULA Category: Non-Profit - Print / Print
I Am A Witness Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Integrated Branding / Integrated Branding
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
iZombie's Guide to Surviving Among the Living Agency: BBDO / Toronto Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Craft - Writing / Writing
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Online Films & Video / Online Films & Video
Music vs Gun Violence Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
Our Family Knows Glasses Agency: Design Army / Washington, DC Client: Georgetown Optician Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos
The Unconventional Oven Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Everything in Black & White Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
Pandora Radio "Thumb Moments" Agency: twofifteenmccann / San Francisco + Skunk / Los Angeles Client: Pandora Category: Innovation - Innovation in Radio / Innovation in Radio
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Online / Branded Documentary
Hockey Heaven Agency: Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto Client: Molson Canadian Category: Consumer - Online / Branded Documentary
Sharks ReScored Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft - Sound Design / Sound Design
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Websites / Websites
0% Alcohol Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign
Tomcat - Tailpipe :15 (TV) Agency: Barton F. Graf / New York + Smith & Jones Films / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Chair Agency: Deutsch / New York + Dummy films / Venice Client: Sherwin Williams Category: Consumer - Television / 20 Second & Under - Single
All Work All Play Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
The HIV Positive Poster Agency: Ogilvy Brasil / São Paulo Client: GIV Category: Non-Profit - Publications / Publications
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Non-Profit - Publications / Publications
Doritos Ketchup "The Hold Out" Agency: BBDO / Toronto Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games

2016 Film Bronze Pencil

AMVBBDO / LONDON

Diageo

Guinness - Never Alone Doc

Consumer - Online Films & Video / Long Form - Single

FI16045B

2016 Film Bronze Pencil

Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal

Atlantic Group

37 Days

Consumer - Online Films & Video / Long Form - Single

FI16046B

2016 Direct Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un Auto

Consumer - Print / Flat Mailing

DI16001B

2016 Direct Bronze Pencil

Out of the Box / New Delhi, India

Mother's Pride

The Prodigies of Mother's Pride

Consumer - Print / Flat Mailing

DI16002B

2016 Direct Bronze Pencil

Deutsch / New York

WATERisLIFE

The Art Heist for Good

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16036B

2016 Direct Bronze Pencil

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16037B

2016 Direct Bronze Pencil

Ogilvy & Mather / Singapore

TWC2

Mums and Maids

Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16038B

2016 Direct Bronze Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16044B

2016 Branded Entertainment Bronze Pencil

FCB BRASIL / SAO PAULO

Smiles

Trip Book Smiles

Consumer - Other Branded Content / Custom Content

BE16025B

2016 Mobile Bronze Pencil

BBDO / Bangkok

Thai Samsung Electronics

Samsung Memory Recaller

CSR - Applications & Sites / Applications & Sites

MO16016B

2016 Direct Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (Production Case)

Craft - Printing / Production / Printing / Production

DI16045B

2016 Direct Bronze Pencil

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Digital / Social Media & Viral Marketing

DI16019B

2016 Direct Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Digital / Social Media & Viral Marketing

DI16020B

2016 Interactive Bronze Pencil

The Cyranos // McCann / Barcelona

Fundació Arrels

Youtube Arrels

Non-Profit - Advertising / Advertising

IN16028B

2016 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Consumer - Collateral Design / Posters - Series

DE16005B

2016 Design Bronze Pencil

Hakuhodo.Inc / Tokyo

Comexposium Japan

Resilient Thinking

Consumer - Collateral Design / Posters - Series

DE16006B

2016 Cross-Platform Bronze Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Experiential Advertising / Installations

CP16005B

2016 Direct Bronze Pencil

LES GAULOIS / PUTEAUX

Transavia

Snackholidays

Consumer - Ambient / Environmental / Ambient / Environmental

DI16025B

2016 Direct Bronze Pencil

Wieden+Kennedy / New York + M ss ng P eces / New York

Delta Air Lines

Innovation Class

Consumer - Ambient / Environmental / Ambient / Environmental

DI16026B

2016 Print & Outdoor Bronze Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Non-Profit - Collateral / Collateral

PO16052B

2016 Print & Outdoor Bronze Pencil

the community / Miami

City of Buenos Aires

Never Stop Riding

Non-Profit - Collateral / Collateral

PO16053B

2016 Film Bronze Pencil

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

Hagglers

Consumer - Television / 60 Second - Campaign

FI16005B

2016 Film Bronze Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Own Your Weekend. Or Someone Else Will.

Consumer - Television / 30 Second - Campaign

FI16014B

2016 Film Bronze Pencil

Droga5 / New York

Johnsonville

We Don't Make Sausage. We Make Family. And Sausage.

Consumer - Television / 30 Second - Campaign

FI16015B

2016 Direct Bronze Pencil

Scholz & Friends / Berlin + CUCULA / Berlin

CUCULA

The Lampedusa door stopper. Open doors for refugees.

Non-Profit - Print / Print

DI16032B

2016 Cross-Platform Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica

Ad Council

I Am A Witness

Non-Profit - Integrated Branding / Integrated Branding

CP16023B

2016 Cross-Platform Bronze Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Integrated Branding / Integrated Branding

CP16024B

2016 Cross-Platform Bronze Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Integrated Branding / Integrated Branding

CP16025B

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Shomi

iZombie's Guide to Surviving Among the Living

Craft - Writing / Writing

PO16072B

2016 Print & Outdoor Bronze Pencil

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories - Gym

Craft - Writing / Writing

PO16073B

2016 Film Bronze Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Online Films & Video / Online Films & Video

FI16068B

2016 Branded Entertainment Bronze Pencil

Leo Burnett / Chicago

Chicago Ideas

Music vs Gun Violence

Consumer - Music / Creative Use of Music Supporting a Brand

BE16034B

2016 Mobile Bronze Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Product & Mobile Integration

MO16013B

2016 Mobile Bronze Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Use of Technology / Product & Mobile Integration

MO16014B

2016 Design Bronze Pencil

Design Army / Washington, DC

Georgetown Optician

Our Family Knows Glasses

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16038B

2016 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16039B

2016 Public Relations Bronze Pencil

DDB Group / Melbourne

Kidsafe

The Unconventional Oven

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16020B

2016 Print & Outdoor Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Everything in Black & White

Consumer - Trade / Full Page or Spread - Campaign

PO16013B

2016 Radio Bronze Pencil

twofifteenmccann / San Francisco + Skunk / Los Angeles

Pandora

Pandora Radio "Thumb Moments"

Innovation - Innovation in Radio / Innovation in Radio

RA16011B

2016 Branded Entertainment Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Online / Branded Documentary

BE16013B

2016 Branded Entertainment Bronze Pencil

Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto

Molson Canadian

Hockey Heaven

Consumer - Online / Branded Documentary

BE16014B

2016 Interactive Bronze Pencil

Deutsch / Los Angeles

Volkswagen

Sharks ReScored

Craft - Sound Design / Sound Design

IN16036B

2016 Interactive Bronze Pencil

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

CSR - Websites / Websites

IN16022B

2016 Print & Outdoor Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

Brasil Kirin

0% Alcohol

Consumer - Magazine / Full Page or Spread - Campaign

PO16010B

2016 Film Bronze Pencil

Barton F. Graf / New York + Smith & Jones Films / London

Scotts Miracle-Gro

Tomcat - Tailpipe :15 (TV)

Consumer - Television / 20 Second & Under - Single

FI16016B

2016 Film Bronze Pencil

Deutsch / New York + Dummy films / Venice

Sherwin Williams

Chair

Consumer - Television / 20 Second & Under - Single

FI16017B

2016 Branded Entertainment Bronze Pencil

Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu

Intel

All Work All Play

Consumer - Broadcast & Film / Branded Documentary

BE16005B

2016 Print & Outdoor Bronze Pencil

Ogilvy Brasil / São Paulo

GIV

The HIV Positive Poster

Non-Profit - Publications / Publications

PO16047B

2016 Print & Outdoor Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Non-Profit - Publications / Publications

PO16048B

2016 Mobile Bronze Pencil

BBDO / Toronto

PepsiCo Foods Canada

Doritos Ketchup "The Hold Out"

Consumer - Applications & Sites / Branded Games

MO16005B

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