The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Innovation - Publication Design / Publication Design
Paper Ripple
Agency: MARU / TOKYO
Client: MARU Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Other Branded Content / User Generated Content
Netflix socks
Agency: Deeplocal / Pittsburgh
Client: Netflix Category: Innovation - Advertising / Advertising
Explore Stockholm - Sightseeing reinvented
Agency: We Are Yours / Stockholm + Taxi / Stockholm
Client: Taxi Stockholm Category: Innovation - Advertising / Advertising
The Last Wish
Agency: Cheil Worldwide / Seoul
Client: Samsung Category: CSR - Data Visualization / Data Visualization
Crime Night
Agency: BBDO Belgium / Brussels
Client: SBS Belgium Category: Consumer - Advertising - Campaign / Advertising - Campaign
Beach
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Mountain
Agency: BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Sunday Grannies
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Rich Kids of Instagram
Agency: MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: KFC Romania Category: Consumer - Brands, Products & Services / User Generated Content
Green Name
Agency: Dentsu Inc. / Tokyo
Client: Kirin Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
TAKAO 599 MUSEUM
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Hachioji Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Branded Social Post / Branded Social Post
Silent Ads
Agency: CP+B / Boulder + Biscuit / LA
Client: Hotels.com Category: Consumer - Branded Social Post / Branded Social Post
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Online Films & Video / Online Films & Video
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client: Blue Ball Foundation Category: Consumer - Brand or Product Integration into Storyline / Film
Finding Donut
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Consumer - Brand or Product Integration into Storyline / Film
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Non-Profit - Collateral / Collateral
Never Stop Riding
Agency: the community / Miami
Client: City of Buenos Aires Category: Non-Profit - Collateral / Collateral
Words of Protest
Agency: Concrete Design Communications / Toronto
Client: Wayward Arts Category: Consumer - Publication Design / Book Layout Design
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Craft - Brand Voice / Brand Voice
Mortal Timeline
Agency: BBDO Russia Group / Moscow
Client: intouch Insurance Category: Consumer - Advertising / Interactive Video
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: Consumer - Online / Branded Documentary
Hockey Heaven
Agency: Rethink + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian Category: Consumer - Online / Branded Documentary
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London
Client: John Lewis Category: Craft - Music / Sound / Music / Sound
Flypaper
Agency: FCB / Chicago
Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Innovation - Print / Print
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Consumer - Other Branded Content / Live Events
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
My Last Day
Agency: Ogilvy & Mather / Amsterdam
Client: Amnesty International The Netherlands Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Newspaper / Full Page or Spread - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Environmental / Immersive Design / Brand Installations
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Newspaper / Full Page or Spread - Campaign
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Online Films & Video / Online Films & Video
Award:
2016 Design Bronze Pencil
Agency:
Serviceplan / Munich
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Publication Design / Publication Design
Annual ID:
DE16055B
Award:
2016 Design Bronze Pencil
Agency:
MARU / TOKYO
Client:
MARU
Title:
Paper Ripple
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16064B
Award:
2016 Interactive Bronze Pencil
Agency:
Sid Lee / Montréal
Client:
Reno-Depot
Title:
The Cursor
Category:
Consumer - Advertising / Banners
Annual ID:
IN16018B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16042B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16062B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16063B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16064B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Unleash Your Rrrr
Category:
Consumer - Other Branded Content / User Generated Content
Annual ID:
BE16030B
Award:
2016 Interactive Bronze Pencil
Agency:
Deeplocal / Pittsburgh
Client:
Netflix
Title:
Netflix socks
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16031B
Award:
2016 Interactive Bronze Pencil
Agency:
We Are Yours / Stockholm + Taxi / Stockholm
Client:
Taxi Stockholm
Title:
Explore Stockholm - Sightseeing reinvented
Category:
Innovation - Advertising / Advertising
Annual ID:
IN16032B
Award:
2016 Design Bronze Pencil
Agency:
Cheil Worldwide / Seoul
Client:
Samsung
Title:
The Last Wish
Category:
CSR - Data Visualization / Data Visualization
Annual ID:
DE16040B
Award:
2016 Radio Bronze Pencil
Agency:
BBDO Belgium / Brussels
Client:
SBS Belgium
Title:
Crime Night
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Annual ID:
RA16005B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client:
Air Asia
Title:
Beach
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16006B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Bangkok + MONTAGE STUDIO / Bangkok
Client:
Air Asia
Title:
Mountain
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16007B
Award:
2016 Direct Bronze Pencil
Agency:
Marcel / Paris
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16044B
Award:
2016 Social Media Bronze Pencil
Agency:
MCCANN / Bucharest + UM ROMANIA / Bucharest
Client:
Vodafone Romania
Title:
Sunday Grannies
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16002B
Award:
2016 Public Relations Bronze Pencil
Agency:
MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest
Client:
KFC Romania
Title:
Rich Kids of Instagram
Category:
Consumer - Brands, Products & Services / User Generated Content
Annual ID:
PR16007B
Award:
2016 Film Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Airbnb
Title:
Is Mankind?
Category:
Craft - Writing / Writing
Annual ID:
FI16078B
Award:
2016 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Kirin
Title:
Green Name
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Annual ID:
IN16034B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Craft - Cinematography / Cinematography
Annual ID:
BE16044B
Award:
2016 Design Bronze Pencil
Agency:
Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client:
Hachioji
Title:
TAKAO 599 MUSEUM
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16046B
Award:
2016 Design Bronze Pencil
Agency:
ROSAPARK / PARIS
Client:
Thalys
Title:
Sounds of the City
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16059B
Award:
2016 Social Media Bronze Pencil
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16004B
Award:
2016 Social Media Bronze Pencil
Agency:
CP+B / Boulder + Biscuit / LA
Client:
Hotels.com
Title:
Silent Ads
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16005B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Consumer - Trade / Full Page or Spread - Campaign
Annual ID:
PO16013B
Award:
2016 Film Bronze Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16068B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Consumer - Brand or Product Integration into Storyline / Film
Annual ID:
BE16020B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
Finding Donut
Category:
Consumer - Brand or Product Integration into Storyline / Film
Annual ID:
BE16021B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16052B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16053B
Award:
2016 Design Bronze Pencil
Agency:
Concrete Design Communications / Toronto
Client:
Wayward Arts
Title:
Words of Protest
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16021B
Award:
2016 Public Relations Bronze Pencil
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Craft - Brand Voice / Brand Voice
Annual ID:
PR16025B
Award:
2016 Interactive Bronze Pencil
Agency:
BBDO Russia Group / Moscow
Client:
intouch Insurance
Title:
Mortal Timeline
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16020B
Award:
2016 Interactive Bronze Pencil
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16021B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Germany /
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16037B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Online / Branded Documentary
Annual ID:
BE16013B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Rethink + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Online / Branded Documentary
Annual ID:
BE16014B
Award:
2016 Film Bronze Pencil
Agency:
adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London
Client:
John Lewis
Title:
The Man on the Moon
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16090B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16024B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Serviceplan / Munich
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Print / Print
Annual ID:
PO16058B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Consumer - Other Branded Content / Live Events
Annual ID:
BE16032B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16018B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16019B
Award:
2016 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Amsterdam
Client:
Amnesty International The Netherlands
Title:
My Last Day
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16008B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
LDC / São Paulo
Client:
Paulo Coelho
Title:
The Alchemist Ad
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16001B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather / Bogotá
Client:
Ecofill Ink Cartridges
Title:
Yellow
Category:
Consumer - Newspaper / Full Page or Spread - Single
Annual ID:
PO16002B
Award:
2016 Film Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16035B
Award:
2016 Design Bronze Pencil
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Annual ID:
DE16035B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Annual ID:
PO16005B
Award:
2016 Film Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Online Films & Video / Online Films & Video
Annual ID:
FI16057B
