The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Newspaper / Full Page or Spread - Single
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Flypaper Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Because Recollection Agency: 84. / Paris Client: Because Music Category: Consumer - Web / User Experience
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Give Mom Back Her Name Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Branded Social Post / Branded Social Post
#CoverTheAthlete Agency: john st. / Toronto Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post
Task for Toys Agency: Ogilvy & Mather / Singapore + Make Studios / Singapore Client: Toys R Us Category: Consumer - Digital / Mobile
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Digital / Mobile
All Work All Play Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Non-Profit - Experiential Advertising / Experiential Advertising
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Publication Design / Publication Design
Skittles Holiday Pawn Shop Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Non-Profit - Cinema Advertising / Cinema Advertising
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
How New York Eats Agency: BBH NY / New York Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London Client: John Lewis Category: Consumer - Online Films & Video / Short Form - Single
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Forest Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Consumer - Branded Social Post / Branded Social Post
Silent Ads Agency: CP+B / Boulder + Biscuit / LA Client: Hotels.com Category: Consumer - Branded Social Post / Branded Social Post
I Am A Witness Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Integrated Branding / Integrated Branding
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Everything in Black & White Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Craft - Website Design / Website Design
Own Your Weekend. Or Someone Else Will. Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Campaign
We Don't Make Sausage. We Make Family. And Sausage. Agency: Droga5 / New York Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Other Branded Content / User Generated Content
Are You Next? (Production Case) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Printing / Production / Printing / Production
Marilyn Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single
Spy Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
The Cursor Agency: Sid Lee / Montréal Client: Reno-Depot Category: Consumer - Advertising / Banners
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Equal Future Agency: Whybin\TBWA Group / Melbourne Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Websites / Publications & Media
MTV VMA Agency: Jam3 / Toronto Client: MTV Category: Consumer - Websites / Publications & Media
Tomcat - Tailpipe :15 (TV) Agency: Barton F. Graf / New York + Smith & Jones Films / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Chair Agency: Deutsch / New York + Dummy films / Venice Client: Sherwin Williams Category: Consumer - Television / 20 Second & Under - Single
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Innovation - Print / Print
Rich Kids of Instagram Agency: MCCANN BUCHARESt / Bucharest + MRM//MCCANN BUCHAREST / Bucharest + UM ROMANIA / Bucharest Client: KFC Romania Category: Consumer - Brands, Products & Services / User Generated Content

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Newspaper / Full Page or Spread - Single

PO16001B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Newspaper / Full Page or Spread - Single

PO16002B

2016 Print & Outdoor Bronze Pencil

FCB / Chicago

Boeing

Flypaper

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16024B

2016 UX / UI Bronze Pencil

84. / Paris

Because Music

Because Recollection

Consumer - Web / User Experience

UX16004B

2016 Print & Outdoor Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16057B

2016 Print & Outdoor Bronze Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Collateral / Posters - Single

PO16018B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Collateral / Posters - Single

PO16019B

2016 Social Media Bronze Pencil

Impact BBDO / Dubai

UN Women

Give Mom Back Her Name

Non-Profit - Branded Social Post / Branded Social Post

SM16013B

2016 Social Media Bronze Pencil

john st. / Toronto

Hannah Smit

#CoverTheAthlete

Non-Profit - Branded Social Post / Branded Social Post

SM16014B

2016 Direct Bronze Pencil

Ogilvy & Mather / Singapore + Make Studios / Singapore

Toys R Us

Task for Toys

Consumer - Digital / Mobile

DI16014B

2016 Direct Bronze Pencil

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

The Match

Consumer - Digital / Mobile

DI16015B

2016 Branded Entertainment Bronze Pencil

Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu

Intel

All Work All Play

Consumer - Broadcast & Film / Branded Documentary

BE16005B

2016 Cross-Platform Bronze Pencil

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Non-Profit - Experiential Advertising / Experiential Advertising

CP16021B

2016 Design Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Innovation - Publication Design / Publication Design

DE16055B

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16039B

2016 Print & Outdoor Bronze Pencil

CP+B / Boulder

Domino's

Pizza School

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16040B

2016 Film Bronze Pencil

FCB Inferno / London

Sport England

This Girl Can

Non-Profit - Cinema Advertising / Cinema Advertising

FI16065B

2016 Design Bronze Pencil

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16054B

2016 Print & Outdoor Bronze Pencil

BBH NY / New York

Seamless

How New York Eats

Consumer - Collateral / Promotional Items - Single or Campaign

PO16026B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Collateral / Promotional Items - Single or Campaign

PO16027B

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Online Films & Video / Short Form - Single

FI16041B

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Consumer - Online Films & Video / Short Form - Single

FI16042B

2016 Film Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Forest

Consumer - Online Films & Video / Short Form - Single

FI16043B

2016 Social Media Bronze Pencil

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Consumer - Branded Social Post / Branded Social Post

SM16004B

2016 Social Media Bronze Pencil

CP+B / Boulder + Biscuit / LA

Hotels.com

Silent Ads

Consumer - Branded Social Post / Branded Social Post

SM16005B

2016 Cross-Platform Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica

Ad Council

I Am A Witness

Non-Profit - Integrated Branding / Integrated Branding

CP16023B

2016 Cross-Platform Bronze Pencil

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Integrated Branding / Integrated Branding

CP16024B

2016 Cross-Platform Bronze Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Integrated Branding / Integrated Branding

CP16025B

2016 Print & Outdoor Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Everything in Black & White

Consumer - Trade / Full Page or Spread - Campaign

PO16013B

2016 Print & Outdoor Bronze Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Small Space Print - Campaign / Small Space Print - Campaign

PO16011B

2016 Film Bronze Pencil

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16035B

2016 Interactive Bronze Pencil

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Craft - Website Design / Website Design

IN16038B

2016 Film Bronze Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Own Your Weekend. Or Someone Else Will.

Consumer - Television / 30 Second - Campaign

FI16014B

2016 Film Bronze Pencil

Droga5 / New York

Johnsonville

We Don't Make Sausage. We Make Family. And Sausage.

Consumer - Television / 30 Second - Campaign

FI16015B

2016 Film Bronze Pencil

VML / Kansas City

Gatorade

The Super Bowl Dunk

Consumer - Online Films & Video / User Generated Content

FI16050B

2016 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Consumer - Other Branded Content / User Generated Content

BE16030B

2016 Direct Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (Production Case)

Craft - Printing / Production / Printing / Production

DI16045B

2016 Film Bronze Pencil

BBDO / New York

Mars Chocolate North America / Snickers

Marilyn

Consumer - Television / 30 Second - Single

FI16010B

2016 Film Bronze Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Spy

Consumer - Television / 30 Second - Single

FI16011B

2016 Interactive Bronze Pencil

Sid Lee / Montréal

Reno-Depot

The Cursor

Consumer - Advertising / Banners

IN16018B

2016 Design Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16008B

2016 Public Relations Bronze Pencil

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

CSR - Brands, Products & Services / Brands, Products & Services

PR16014B

2016 Public Relations Bronze Pencil

Whybin\TBWA Group / Melbourne

ANZ

Equal Future

CSR - Brands, Products & Services / Brands, Products & Services

PR16015B

2016 Interactive Bronze Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Websites / Publications & Media

IN16011B

2016 Interactive Bronze Pencil

Jam3 / Toronto

MTV

MTV VMA

Consumer - Websites / Publications & Media

IN16012B

2016 Film Bronze Pencil

Barton F. Graf / New York + Smith & Jones Films / London

Scotts Miracle-Gro

Tomcat - Tailpipe :15 (TV)

Consumer - Television / 20 Second & Under - Single

FI16016B

2016 Film Bronze Pencil

Deutsch / New York + Dummy films / Venice

Sherwin Williams

Chair

Consumer - Television / 20 Second & Under - Single

FI16017B

2016 Direct Bronze Pencil

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)

DI16029B

2016 Print & Outdoor Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Innovation - Print / Print

PO16058B

2016 Public Relations Bronze Pencil

MCCANN BUCHARESt / Bucharest + MRM//MCCANN BUCHAREST / Bucharest + UM ROMANIA / Bucharest

KFC Romania

Rich Kids of Instagram

Consumer - Brands, Products & Services / User Generated Content

PR16007B

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