The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

All Work All Play Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Websites / Websites
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Digital / Websites, Microsites & Banners
RE:Shakespeare Agency: Cheil Worldwide, / London + UNIT9 / London Client: Samsung Electronics & The Royal Shakespeare Company Category: Consumer - Mobile / Utility
Lufthansa Apple Watch App Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / Utility
Spy Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Music vs Gun Violence Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
The Gentleman's Wager II Agency: Anomaly / New York / Amsterdam + RSA Productions / Los Angeles Client: Johnnie Walker - Diageo Category: Consumer - Broadcast & Film / Branded Film
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Consumer - Broadcast & Film / Branded Film
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Consumer - Brands, Products & Services / Community Building
Mortal Timeline Agency: BBDO Russia Group / Moscow Client: intouch Insurance Category: Consumer - Advertising / Interactive Video
Fast Forward, Forest Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Craft - Data Visualization / Data Visualization
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London Client: John Lewis Category: Craft - Music / Sound / Music / Sound
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
KT Life Saving TV Agency: Cheil Worldwide / Seoul Client: KT Category: CSR - Use of Technology / Use of Technology
LISNR Agency: R/GA / New York + LISNR / Cincinnati Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Innovation - Brand Transformation / Brand Transformation
SmartBowl Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Craft - Brand Voice / Brand Voice
Own Your Weekend. Or Someone Else Will. Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Campaign
We Don't Make Sausage. We Make Family. And Sausage. Agency: Droga5 / New York Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
Flypaper Agency: FCB / Chicago Client: Boeing Category: Craft - Art Direction / Art Direction
The Lampedusa door stopper. Open doors for refugees. Agency: Scholz & Friends / Berlin + CUCULA / Berlin Client: CUCULA Category: Non-Profit - Print / Print
My Last Day Agency: Ogilvy & Mather / Amsterdam Client: Amnesty International The Netherlands Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Is Mankind? Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb Category: Craft - Writing / Writing
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
Flypaper Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Collateral / Collateral
Never Stop Riding Agency: the community / Miami Client: City of Buenos Aires Category: Non-Profit - Collateral / Collateral
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Equal Future Agency: Whybin\TBWA Group / Melbourne Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Craft - Editing / Editing
Wok Agency: Droga5 / Sydney + The Sweet Shop / Sydney + Heckler / Sydney Client: Heineken Category: Craft - Editing / Editing
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Online / Branded Documentary
Hockey Heaven Agency: Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto Client: Molson Canadian Category: Consumer - Online / Branded Documentary
Guinness - Never Alone Doc Agency: AMVBBDO / LONDON Client: Diageo Category: Consumer - Online Films & Video / Long Form - Single
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal Client: Atlantic Group Category: Consumer - Online Films & Video / Long Form - Single
Yard Sale Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London Client: John Lewis Category: Consumer - Online Films & Video / Short Form - Single
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Forest Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Beach Agency: BBDO BANGKOK / Bangkok + MONTAGE STUDIO / BANGKOK Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Mountain Agency: BBDO BANGKOK / Bangkok + MONTAGE STUDIO / Bangkok Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single

2016 Branded Entertainment Bronze Pencil

Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu

Intel

All Work All Play

Consumer - Broadcast & Film / Branded Documentary

BE16005B

2016 Interactive Bronze Pencil

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

CSR - Websites / Websites

IN16022B

2016 Direct Bronze Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Digital / Websites, Microsites & Banners

DI16011B

2016 UX / UI Bronze Pencil

Cheil Worldwide, / London + UNIT9 / London

Samsung Electronics & The Royal Shakespeare Company

RE:Shakespeare

Consumer - Mobile / Utility

UX16007B

2016 UX / UI Bronze Pencil

SapientNitro / Munich

Lufthansa

Lufthansa Apple Watch App

Consumer - Mobile / Utility

UX16008B

2016 Film Bronze Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Spy

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16033B

2016 Branded Entertainment Bronze Pencil

Leo Burnett / Chicago

Chicago Ideas

Music vs Gun Violence

Consumer - Music / Creative Use of Music Supporting a Brand

BE16034B

2016 Branded Entertainment Bronze Pencil

Anomaly / New York / Amsterdam + RSA Productions / Los Angeles

Johnnie Walker - Diageo

The Gentleman's Wager II

Consumer - Broadcast & Film / Branded Film

BE16002B

2016 Branded Entertainment Bronze Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Consumer - Broadcast & Film / Branded Film

BE16003B

2016 Public Relations Bronze Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles + RMW Music / Toronto

AAUW

#TheReal10

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16023B

2016 Public Relations Bronze Pencil

360i / New York

Oscar Mayer

Sizzl

Consumer - Brands, Products & Services / Community Building

PR16004B

2016 Public Relations Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

Consumer - Brands, Products & Services / Community Building

PR16005B

2016 Interactive Bronze Pencil

BBDO Russia Group / Moscow

intouch Insurance

Mortal Timeline

Consumer - Advertising / Interactive Video

IN16020B

2016 Interactive Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Forest

Consumer - Advertising / Interactive Video

IN16021B

2016 UX / UI Bronze Pencil

Grow / Norfolk

Google

Google Shopping Insights

Craft - Data Visualization / Data Visualization

UX16019B

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London

John Lewis

The Man on the Moon

Craft - Music / Sound / Music / Sound

FI16090B

2016 Print & Outdoor Bronze Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Small Space Print - Campaign / Small Space Print - Campaign

PO16011B

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16035B

2016 Print & Outdoor Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16057B

2016 Mobile Bronze Pencil

Cheil Worldwide / Seoul

KT

KT Life Saving TV

CSR - Use of Technology / Use of Technology

MO16019B

2016 Mobile Bronze Pencil

R/GA / New York + LISNR / Cincinnati

LISNR

LISNR

Innovation - Innovation in Mobile / Innovation in Mobile

MO16025B

2016 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Innovation - Brand Transformation / Brand Transformation

CP16027B

2016 Cross-Platform Bronze Pencil

Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln

Fressnapf Tiernahrungs

SmartBowl

Innovation - Brand Transformation / Brand Transformation

CP16028B

2016 Public Relations Bronze Pencil

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Craft - Brand Voice / Brand Voice

PR16025B

2016 Film Bronze Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Own Your Weekend. Or Someone Else Will.

Consumer - Television / 30 Second - Campaign

FI16014B

2016 Film Bronze Pencil

Droga5 / New York

Johnsonville

We Don't Make Sausage. We Make Family. And Sausage.

Consumer - Television / 30 Second - Campaign

FI16015B

2016 Print & Outdoor Bronze Pencil

FCB / Chicago

Boeing

Flypaper

Craft - Art Direction / Art Direction

PO16070B

2016 Direct Bronze Pencil

Scholz & Friends / Berlin + CUCULA / Berlin

CUCULA

The Lampedusa door stopper. Open doors for refugees.

Non-Profit - Print / Print

DI16032B

2016 Radio Bronze Pencil

Ogilvy & Mather / Amsterdam

Amnesty International The Netherlands

My Last Day

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16008B

2016 Film Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Airbnb

Is Mankind?

Craft - Writing / Writing

FI16078B

2016 Direct Bronze Pencil

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Digital / Social Media & Viral Marketing

DI16019B

2016 Direct Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Digital / Social Media & Viral Marketing

DI16020B

2016 Print & Outdoor Bronze Pencil

FCB / Chicago

Boeing

Flypaper

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16024B

2016 Print & Outdoor Bronze Pencil

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Non-Profit - Collateral / Collateral

PO16052B

2016 Print & Outdoor Bronze Pencil

the community / Miami

City of Buenos Aires

Never Stop Riding

Non-Profit - Collateral / Collateral

PO16053B

2016 Public Relations Bronze Pencil

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

CSR - Brands, Products & Services / Brands, Products & Services

PR16014B

2016 Public Relations Bronze Pencil

Whybin\TBWA Group / Melbourne

ANZ

Equal Future

CSR - Brands, Products & Services / Brands, Products & Services

PR16015B

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Craft - Editing / Editing

FI16087B

2016 Film Bronze Pencil

Droga5 / Sydney + The Sweet Shop / Sydney + Heckler / Sydney

Heineken

Wok

Craft - Editing / Editing

FI16088B

2016 Branded Entertainment Bronze Pencil

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Craft - Cinematography / Cinematography

BE16044B

2016 Branded Entertainment Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Online / Branded Documentary

BE16013B

2016 Branded Entertainment Bronze Pencil

Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto

Molson Canadian

Hockey Heaven

Consumer - Online / Branded Documentary

BE16014B

2016 Film Bronze Pencil

AMVBBDO / LONDON

Diageo

Guinness - Never Alone Doc

Consumer - Online Films & Video / Long Form - Single

FI16045B

2016 Film Bronze Pencil

Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal

Atlantic Group

37 Days

Consumer - Online Films & Video / Long Form - Single

FI16046B

2016 Film Bronze Pencil

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Yard Sale

Consumer - Television / Commercials of Varying Length - Campaign

FI16027B

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Online Films & Video / Short Form - Single

FI16041B

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Consumer - Online Films & Video / Short Form - Single

FI16042B

2016 Film Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Forest

Consumer - Online Films & Video / Short Form - Single

FI16043B

2016 Print & Outdoor Bronze Pencil

BBDO BANGKOK / Bangkok + MONTAGE STUDIO / BANGKOK

Air Asia

Beach

Consumer - Magazine / Full Page or Spread - Single

PO16006B

2016 Print & Outdoor Bronze Pencil

BBDO BANGKOK / Bangkok + MONTAGE STUDIO / Bangkok

Air Asia

Mountain

Consumer - Magazine / Full Page or Spread - Single

PO16007B

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