The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Integrated Branding / Integrated Branding
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
The Lampedusa door stopper. Open doors for refugees.
Agency: Scholz & Friends / Berlin + CUCULA / Berlin
Client: CUCULA Category: Non-Profit - Print / Print
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Consumer - Brands, Products & Services / Community Building
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
The Beehive Billboard
Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York
Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Craft - Writing / Writing
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group Category: Consumer - Online Films & Video / Event or Live Webcast - Single
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT Category: CSR - Use of Technology / Use of Technology
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Craft - Website Design / Website Design
LISNR
Agency: R/GA / New York + LISNR / Cincinnati
Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
A2C
Agency: lg2boutique / Montréal + lg2fabrique / Montréal
Client: A2C Category: Consumer - Brand Identity / Logo
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Our Family Knows Glasses
Agency: Design Army / Washington, DC
Client: Georgetown Optician Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
FocusMotion
Agency: R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles
Client: FocusMotion Category: Innovation - Mobile / Mobile
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign
Lucozade Energy Drink - Night Before the Project
Agency: Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg
Client: Lucozade Category: Consumer - Advertising - Single / Advertising - Single
Yard Sale
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Cinema Advertising / Cinema Advertising
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
Becoming Beckham
Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London
Client: H&M Category: Consumer - Online / Long Form Videos
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Cinematography / Cinematography
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: CSR - Websites / Websites
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
Tomcat - Tailpipe :15 (TV)
Agency: Barton F. Graf / New York + Smith & Jones Films / London
Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Chair
Agency: Deutsch / New York + Dummy films / Venice
Client: Sherwin Williams Category: Consumer - Television / 20 Second & Under - Single
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Advertising / Advertising
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Collateral / Posters - Campaign
Celebs
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
Beer Fest
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Consumer - Web / User Experience
Award:
2016 Cross-Platform Bronze Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16024B
Award:
2016 Cross-Platform Bronze Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16025B
Award:
2016 Public Relations Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16002B
Award:
2016 Direct Bronze Pencil
Agency:
Scholz & Friends / Berlin + CUCULA / Berlin
Client:
CUCULA
Title:
The Lampedusa door stopper. Open doors for refugees.
Category:
Non-Profit - Print / Print
Annual ID:
DI16032B
Award:
2016 Public Relations Bronze Pencil
Agency:
360i / New York
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16004B
Award:
2016 Public Relations Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16005B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16039B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Pizza School
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16040B
Award:
2016 Design Bronze Pencil
Agency:
Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York
Client:
General Mills
Title:
The Beehive Billboard
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Annual ID:
DE16028B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16070B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO / Toronto
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Craft - Writing / Writing
Annual ID:
PO16072B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB New Zealand / Auckland
Client:
Paper Plus Group
Title:
Read Better Stories - Gym
Category:
Craft - Writing / Writing
Annual ID:
PO16073B
Award:
2016 Film Bronze Pencil
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16036B
Award:
2016 Mobile Bronze Pencil
Agency:
Cheil Worldwide / Seoul
Client:
KT
Title:
KT Life Saving TV
Category:
CSR - Use of Technology / Use of Technology
Annual ID:
MO16019B
Award:
2016 Interactive Bronze Pencil
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Website Design / Website Design
Annual ID:
IN16038B
Award:
2016 Mobile Bronze Pencil
Agency:
R/GA / New York + LISNR / Cincinnati
Client:
LISNR
Title:
LISNR
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16025B
Award:
2016 Social Media Bronze Pencil
Agency:
Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client:
ZDK - Gesellschaft Demokratische Kultur
Title:
Donate The Hate - The Involuntary Online Donation
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16016B
Award:
2016 Design Bronze Pencil
Agency:
lg2boutique / Montréal + lg2fabrique / Montréal
Client:
A2C
Title:
A2C
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16015B
Award:
2016 Direct Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16029B
Award:
2016 Design Bronze Pencil
Agency:
Design Army / Washington, DC
Client:
Georgetown Optician
Title:
Our Family Knows Glasses
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16038B
Award:
2016 Design Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
Dream On
Category:
Consumer - Broadcast & Moving Image / Short Films & Videos
Annual ID:
DE16039B
Award:
2016 Mobile Bronze Pencil
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Applications & Sites / Durable Goods
Annual ID:
MO16002B
Award:
2016 UX / UI Bronze Pencil
Agency:
R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles
Client:
FocusMotion
Title:
FocusMotion
Category:
Innovation - Mobile / Mobile
Annual ID:
UX16018B
Award:
2016 Public Relations Bronze Pencil
Agency:
DDB Group / Melbourne
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16020B
Award:
2016 Social Media Bronze Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper
Category:
CSR - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16012B
Award:
2016 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg
Client:
Lucozade
Title:
Lucozade Energy Drink - Night Before the Project
Category:
Consumer - Advertising - Single / Advertising - Single
Annual ID:
RA16002B
Award:
2016 Film Bronze Pencil
Agency:
Deutsch / New York + Dummy Films / Venice
Client:
Sherwin Williams
Title:
Yard Sale
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Annual ID:
FI16027B
Award:
2016 Design Bronze Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Annual ID:
DE16008B
Award:
2016 Direct Bronze Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16041B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16031B
Award:
2016 Film Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Cinema Advertising / Cinema Advertising
Annual ID:
FI16055B
Award:
2016 Mobile Bronze Pencil
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16004B
Award:
2016 Interactive Bronze Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16005B
Award:
2016 Film Bronze Pencil
Agency:
VML / Kansas City
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Online Films & Video / User Generated Content
Annual ID:
FI16050B
Award:
2016 Cross-Platform Bronze Pencil
Agency:
Deutsch / New York
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16003B
Award:
2016 Direct Bronze Pencil
Agency:
Ogilvy & Mather / London
Client:
Heineken
Title:
Le Big Swim
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16019B
Award:
2016 Direct Bronze Pencil
Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Digital / Social Media & Viral Marketing
Annual ID:
DI16020B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London
Client:
H&M
Title:
Becoming Beckham
Category:
Consumer - Online / Long Form Videos
Annual ID:
BE16012B
Award:
2016 Film Bronze Pencil
Agency:
BETC / Paris
Client:
CANAL+
Title:
The Stone
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16082B
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York + RESET / Santa Monica
Client:
Under Armour
Title:
Rule Yourself
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16083B
Award:
2016 Interactive Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
CSR - Websites / Websites
Annual ID:
IN16022B
Award:
2016 Mobile Bronze Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16013B
Award:
2016 Mobile Bronze Pencil
Agency:
R/GA / New York + Owlet / Provo
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16014B
Award:
2016 Film Bronze Pencil
Agency:
Barton F. Graf / New York + Smith & Jones Films / London
Client:
Scotts Miracle-Gro
Title:
Tomcat - Tailpipe :15 (TV)
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16016B
Award:
2016 Film Bronze Pencil
Agency:
Deutsch / New York + Dummy films / Venice
Client:
Sherwin Williams
Title:
Chair
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16017B
Award:
2016 Interactive Bronze Pencil
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16028B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
20 Years
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16022B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
IMYTEC
Title:
Celebs
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16023B
Award:
2016 Radio Bronze Pencil
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Flight Centre, Student Flights
Title:
Beer Fest
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16014B
Award:
2016 UX / UI Bronze Pencil
Agency:
84. / Paris
Client:
Because Music
Title:
Because Recollection
Category:
Consumer - Web / User Experience
Annual ID:
UX16004B