The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Marilyn Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Television / 30 Second - Single
Spy Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Television / 30 Second - Single
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Resilient Thinking Agency: Hakuhodo.Inc / Tokyo Client: Comexposium Japan Category: Consumer - Collateral Design / Posters - Series
How New York Eats Agency: BBH NY / New York Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Flypaper Agency: FCB / Chicago Client: Boeing Category: Craft - Art Direction / Art Direction
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London Client: John Lewis Category: Consumer - Online Films & Video / Short Form - Single
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Forest Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Game of Balls Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles Client: Blue Ball Foundation Category: Consumer - Brand or Product Integration into Storyline / Film
Finding Donut Agency: Pereira & O'Dell / San Francisco Client: Skype Category: Consumer - Brand or Product Integration into Storyline / Film
Words of Protest Agency: Concrete Design Communications / Toronto Client: Wayward Arts Category: Consumer - Publication Design / Book Layout Design
Pandora Radio "Thumb Moments" Agency: twofifteenmccann / San Francisco + Skunk / Los Angeles Client: Pandora Category: Innovation - Innovation in Radio / Innovation in Radio
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Craft - Editing / Editing
Wok Agency: Droga5 / Sydney + The Sweet Shop / Sydney + Heckler / Sydney Client: Heineken Category: Craft - Editing / Editing
The man who died the most Agency: DDB / Paris + Wanda / Paris + THE / Paris Client: Agence de la Biomedecine - Organ donation Category: Craft - Direction / Direction
We Are Greater Than I Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam Client: Samsung Category: Craft - Direction / Direction
Coco de Mer - X Agency: TBWA\ / London + Rankin Film Productions / London Client: Coco de Mer Category: Craft - Direction / Direction
Intimate Words Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Equal Future Agency: Whybin\TBWA Group / Melbourne Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services
The HIV Positive Poster Agency: Ogilvy Brasil / São Paulo Client: GIV Category: Non-Profit - Publications / Publications
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Non-Profit - Publications / Publications
The Last Wish Agency: Cheil Worldwide / Seoul Client: Samsung Category: CSR - Data Visualization / Data Visualization
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Integrated Branding / Integrated Branding
Doritos Ketchup "The Hold Out" Agency: BBDO / Toronto Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
Netflix socks Agency: Deeplocal / Pittsburgh Client: Netflix Category: Innovation - Advertising / Advertising
Explore Stockholm - Sightseeing reinvented Agency: We Are Yours / Stockholm + Taxi / Stockholm Client: Taxi Stockholm Category: Innovation - Advertising / Advertising
Strings Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission Category: CSR - Television / Television (Any Length) - Single
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Television / Television (Any Length) - Single
Más que un Auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Print / Flat Mailing
The Prodigies of Mother's Pride Agency: Out of the Box / New Delhi, India Client: Mother's Pride Category: Consumer - Print / Flat Mailing
Google Shopping Insights Agency: Grow / Norfolk Client: Google Category: Craft - Data Visualization / Data Visualization
Airlift Drift Agency: J. Walter Thompson / Atlanta Client: Pennzoil Category: Craft - Editing / Editing
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Advertising / Advertising
Love Has No Labels Agency: R/GA / New York Client: Ad Council Category: Non-Profit - Online Films & Video / Online Films & Video
The Beehive Billboard Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Narcos - Cokenomics Agency: Mistress / Los Angeles Client: Netflix - Narcos Category: Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)
Mums and Maids Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: TWC2 Category: Consumer - Online / Short Form Videos
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Newspaper / Full Page or Spread - Campaign
Talk, Read, Sing Agency: Goodby, Silverstein and Partners / San Francisco Client: Bay Area Council Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Musashino Art University 2016 Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo Client: Musashino Art University Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Tomcat - Tailpipe :15 (TV) Agency: Barton F. Graf / New York + Smith & Jones Films / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Chair Agency: Deutsch / New York + Dummy films / Venice Client: Sherwin Williams Category: Consumer - Television / 20 Second & Under - Single

2016 Film Bronze Pencil

BBDO / New York

Mars Chocolate North America / Snickers

Marilyn

Consumer - Television / 30 Second - Single

FI16010B

2016 Film Bronze Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Spy

Consumer - Television / 30 Second - Single

FI16011B

2016 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Consumer - Collateral Design / Posters - Series

DE16005B

2016 Design Bronze Pencil

Hakuhodo.Inc / Tokyo

Comexposium Japan

Resilient Thinking

Consumer - Collateral Design / Posters - Series

DE16006B

2016 Print & Outdoor Bronze Pencil

BBH NY / New York

Seamless

How New York Eats

Consumer - Collateral / Promotional Items - Single or Campaign

PO16026B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Collateral / Promotional Items - Single or Campaign

PO16027B

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16035B

2016 Print & Outdoor Bronze Pencil

FCB / Chicago

Boeing

Flypaper

Craft - Art Direction / Art Direction

PO16070B

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Online Films & Video / Short Form - Single

FI16041B

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Consumer - Online Films & Video / Short Form - Single

FI16042B

2016 Film Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Forest

Consumer - Online Films & Video / Short Form - Single

FI16043B

2016 Branded Entertainment Bronze Pencil

M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles

Blue Ball Foundation

Game of Balls

Consumer - Brand or Product Integration into Storyline / Film

BE16020B

2016 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

Skype

Finding Donut

Consumer - Brand or Product Integration into Storyline / Film

BE16021B

2016 Design Bronze Pencil

Concrete Design Communications / Toronto

Wayward Arts

Words of Protest

Consumer - Publication Design / Book Layout Design

DE16021B

2016 Radio Bronze Pencil

twofifteenmccann / San Francisco + Skunk / Los Angeles

Pandora

Pandora Radio "Thumb Moments"

Innovation - Innovation in Radio / Innovation in Radio

RA16011B

2016 Branded Entertainment Bronze Pencil

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16042B

2016 Interactive Bronze Pencil

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Consumer - Websites / Footwear, Clothing & Accessories

IN16002B

2016 Interactive Bronze Pencil

Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai

Nike China

2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute

Consumer - Websites / Footwear, Clothing & Accessories

IN16003B

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Craft - Editing / Editing

FI16087B

2016 Film Bronze Pencil

Droga5 / Sydney + The Sweet Shop / Sydney + Heckler / Sydney

Heineken

Wok

Craft - Editing / Editing

FI16088B

2016 Film Bronze Pencil

DDB / Paris + Wanda / Paris + THE / Paris

Agence de la Biomedecine - Organ donation

The man who died the most

Craft - Direction / Direction

FI16073B

2016 Film Bronze Pencil

Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam

Samsung

We Are Greater Than I

Craft - Direction / Direction

FI16074B

2016 Film Bronze Pencil

TBWA\ / London + Rankin Film Productions / London

Coco de Mer

Coco de Mer - X

Craft - Direction / Direction

FI16075B

2016 Public Relations Bronze Pencil

Leo Burnett México / Mexico City + Postal Films / Mexico City

Procter & Gamble

Intimate Words

CSR - Brands, Products & Services / Brands, Products & Services

PR16014B

2016 Public Relations Bronze Pencil

Whybin\TBWA Group / Melbourne

ANZ

Equal Future

CSR - Brands, Products & Services / Brands, Products & Services

PR16015B

2016 Print & Outdoor Bronze Pencil

Ogilvy Brasil / São Paulo

GIV

The HIV Positive Poster

Non-Profit - Publications / Publications

PO16047B

2016 Print & Outdoor Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Non-Profit - Publications / Publications

PO16048B

2016 Design Bronze Pencil

Cheil Worldwide / Seoul

Samsung

The Last Wish

CSR - Data Visualization / Data Visualization

DE16040B

2016 Cross-Platform Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Integrated Branding / Integrated Branding

CP16011B

2016 Mobile Bronze Pencil

BBDO / Toronto

PepsiCo Foods Canada

Doritos Ketchup "The Hold Out"

Consumer - Applications & Sites / Branded Games

MO16005B

2016 Interactive Bronze Pencil

Deeplocal / Pittsburgh

Netflix

Netflix socks

Innovation - Advertising / Advertising

IN16031B

2016 Interactive Bronze Pencil

We Are Yours / Stockholm + Taxi / Stockholm

Taxi Stockholm

Explore Stockholm - Sightseeing reinvented

Innovation - Advertising / Advertising

IN16032B

2016 Film Bronze Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission

Strings

CSR - Television / Television (Any Length) - Single

FI16052B

2016 Film Bronze Pencil

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Television / Television (Any Length) - Single

FI16053B

2016 Direct Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un Auto

Consumer - Print / Flat Mailing

DI16001B

2016 Direct Bronze Pencil

Out of the Box / New Delhi, India

Mother's Pride

The Prodigies of Mother's Pride

Consumer - Print / Flat Mailing

DI16002B

2016 UX / UI Bronze Pencil

Grow / Norfolk

Google

Google Shopping Insights

Craft - Data Visualization / Data Visualization

UX16019B

2016 Branded Entertainment Bronze Pencil

J. Walter Thompson / Atlanta

Pennzoil

Airlift Drift

Craft - Editing / Editing

BE16046B

2016 Social Media Bronze Pencil

Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16016B

2016 Interactive Bronze Pencil

The Cyranos // McCann / Barcelona

Fundació Arrels

Youtube Arrels

Non-Profit - Advertising / Advertising

IN16028B

2016 Film Bronze Pencil

R/GA / New York

Ad Council

Love Has No Labels

Non-Profit - Online Films & Video / Online Films & Video

FI16068B

2016 Design Bronze Pencil

Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York

General Mills

The Beehive Billboard

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16028B

2016 Design Bronze Pencil

Mistress / Los Angeles

Netflix - Narcos

Narcos - Cokenomics

Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)

DE16019B

2016 Branded Entertainment Bronze Pencil

Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore

TWC2

Mums and Maids

Consumer - Online / Short Form Videos

BE16010B

2016 Branded Entertainment Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Lake

Consumer - Online / Short Form Videos

BE16011B

2016 Print & Outdoor Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Newspaper / Full Page or Spread - Campaign

PO16005B

2016 Design Bronze Pencil

Goodby, Silverstein and Partners / San Francisco

Bay Area Council

Talk, Read, Sing

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16044B

2016 Design Bronze Pencil

Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo

Musashino Art University

Musashino Art University 2016

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16045B

2016 Film Bronze Pencil

Barton F. Graf / New York + Smith & Jones Films / London

Scotts Miracle-Gro

Tomcat - Tailpipe :15 (TV)

Consumer - Television / 20 Second & Under - Single

FI16016B

2016 Film Bronze Pencil

Deutsch / New York + Dummy films / Venice

Sherwin Williams

Chair

Consumer - Television / 20 Second & Under - Single

FI16017B

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