The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Yard Sale Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
Disappearing Animals Agency: Grabarz & Partner / Hamburg Client: Robin Wood Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Star Wars Modern Agency: Mattson Creative / Irvine Client: Lucasfilm Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
#TheReal10 Agency: Rethink + WONGDOODY / Los Angeles + RMW Music / Toronto Client: AAUW Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Cinema Advertising / Cinema Advertising
All Work All Play Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Cross-Channel / Utility
TAKAO 599 MUSEUM Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo Client: Hachioji Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Words of Protest Agency: Concrete Design Communications / Toronto Client: Wayward Arts Category: Consumer - Publication Design / Book Layout Design
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Consumer - Brands, Products & Services / Community Building
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London Client: John Lewis Category: Consumer - Online Films & Video / Short Form - Single
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Forest Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Strings Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission Category: CSR - Television / Television (Any Length) - Single
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Television / Television (Any Length) - Single
Non-Genuine Animals Agency: Y&R SA / Cape Town Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Our Family Knows Glasses Agency: Design Army / Washington, DC Client: Georgetown Optician Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos
BMW xWalk Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces
How New York Eats Agency: BBH NY / New York Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Cursor Agency: Sid Lee / Montréal Client: Reno-Depot Category: Consumer - Advertising / Banners
Netflix socks Agency: Deeplocal / Pittsburgh Client: Netflix Category: Innovation - Advertising / Advertising
Explore Stockholm - Sightseeing reinvented Agency: We Are Yours / Stockholm + Taxi / Stockholm Client: Taxi Stockholm Category: Innovation - Advertising / Advertising
Budweiser Redesign Agency: Jones Knowles Ritchie / New York City Client: Budweiser Category: Consumer - Brand Identity / Rebranding
A2C Agency: lg2boutique / Montréal + lg2fabrique / Montréal Client: A2C Category: Consumer - Brand Identity / Rebranding
The Stone Agency: BETC / Paris Client: CANAL+ Category: Craft - Cinematography / Cinematography
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Craft - Cinematography / Cinematography
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Dreams of Dalí Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
iZombie's Guide to Surviving Among the Living Agency: BBDO / Toronto Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Craft - Writing / Writing
This Girl Can Agency: FCB Inferno / London Client: Sport England Category: Non-Profit - Television / Television (Any Length) - Single
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Youtube Arrels Agency: The Cyranos // McCann / Barcelona Client: Fundació Arrels Category: Non-Profit - Advertising / Advertising
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Own Your Weekend. Or Someone Else Will. Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Campaign
We Don't Make Sausage. We Make Family. And Sausage. Agency: Droga5 / New York Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

2016 Film Bronze Pencil

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Yard Sale

Consumer - Television / Commercials of Varying Length - Campaign

FI16027B

2016 Design Bronze Pencil

Grabarz & Partner / Hamburg

Robin Wood

Disappearing Animals

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16070B

2016 Design Bronze Pencil

Mattson Creative / Irvine

Lucasfilm

Star Wars Modern

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16071B

2016 Design Bronze Pencil

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16072B

2016 Print & Outdoor Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16057B

2016 Public Relations Bronze Pencil

Rethink + WONGDOODY / Los Angeles + RMW Music / Toronto

AAUW

#TheReal10

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16023B

2016 Film Bronze Pencil

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Cinema Advertising / Cinema Advertising

FI16055B

2016 Branded Entertainment Bronze Pencil

Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu

Intel

All Work All Play

Consumer - Broadcast & Film / Branded Documentary

BE16005B

2016 UX / UI Bronze Pencil

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Consumer - Cross-Channel / Utility

UX16011B

2016 Design Bronze Pencil

Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo

Hachioji

TAKAO 599 MUSEUM

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16046B

2016 Design Bronze Pencil

Concrete Design Communications / Toronto

Wayward Arts

Words of Protest

Consumer - Publication Design / Book Layout Design

DE16021B

2016 Interactive Bronze Pencil

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Consumer - Websites / Footwear, Clothing & Accessories

IN16002B

2016 Interactive Bronze Pencil

Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai

Nike China

2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute

Consumer - Websites / Footwear, Clothing & Accessories

IN16003B

2016 Branded Entertainment Bronze Pencil

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Craft - Cinematography / Cinematography

BE16044B

2016 Public Relations Bronze Pencil

360i / New York

Oscar Mayer

Sizzl

Consumer - Brands, Products & Services / Community Building

PR16004B

2016 Public Relations Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

Consumer - Brands, Products & Services / Community Building

PR16005B

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Online Films & Video / Short Form - Single

FI16041B

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Consumer - Online Films & Video / Short Form - Single

FI16042B

2016 Film Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Forest

Consumer - Online Films & Video / Short Form - Single

FI16043B

2016 Film Bronze Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission

Strings

CSR - Television / Television (Any Length) - Single

FI16052B

2016 Film Bronze Pencil

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Television / Television (Any Length) - Single

FI16053B

2016 Film Bronze Pencil

Y&R SA / Cape Town

Jaguar Land Rover South Africa

Non-Genuine Animals

Consumer - Television / 20 Second & Under - Campaign

FI16019B

2016 Print & Outdoor Bronze Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Small Space Print - Campaign / Small Space Print - Campaign

PO16011B

2016 Design Bronze Pencil

Design Army / Washington, DC

Georgetown Optician

Our Family Knows Glasses

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16038B

2016 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16039B

2016 Design Bronze Pencil

Serviceplan / Munich + Serviceplan Middle East / Dubai

BMW Group Middle East

BMW xWalk

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16031B

2016 Print & Outdoor Bronze Pencil

BBH NY / New York

Seamless

How New York Eats

Consumer - Collateral / Promotional Items - Single or Campaign

PO16026B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Collateral / Promotional Items - Single or Campaign

PO16027B

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16062B

2016 Print & Outdoor Bronze Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16063B

2016 Print & Outdoor Bronze Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16064B

2016 Interactive Bronze Pencil

Sid Lee / Montréal

Reno-Depot

The Cursor

Consumer - Advertising / Banners

IN16018B

2016 Interactive Bronze Pencil

Deeplocal / Pittsburgh

Netflix

Netflix socks

Innovation - Advertising / Advertising

IN16031B

2016 Interactive Bronze Pencil

We Are Yours / Stockholm + Taxi / Stockholm

Taxi Stockholm

Explore Stockholm - Sightseeing reinvented

Innovation - Advertising / Advertising

IN16032B

2016 Design Bronze Pencil

Jones Knowles Ritchie / New York City

Budweiser

Budweiser Redesign

Consumer - Brand Identity / Rebranding

DE16017B

2016 Design Bronze Pencil

lg2boutique / Montréal + lg2fabrique / Montréal

A2C

A2C

Consumer - Brand Identity / Rebranding

DE16018B

2016 Film Bronze Pencil

BETC / Paris

CANAL+

The Stone

Craft - Cinematography / Cinematography

FI16082B

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Craft - Cinematography / Cinematography

FI16083B

2016 Design Bronze Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16050B

2016 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dreams of Dalí

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16051B

2016 Mobile Bronze Pencil

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

The Match

Consumer - Applications & Sites / Media, Entertainment & Leisure

MO16004B

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Shomi

iZombie's Guide to Surviving Among the Living

Craft - Writing / Writing

PO16072B

2016 Print & Outdoor Bronze Pencil

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories - Gym

Craft - Writing / Writing

PO16073B

2016 Film Bronze Pencil

FCB Inferno / London

Sport England

This Girl Can

Non-Profit - Television / Television (Any Length) - Single

FI16063B

2016 Direct Bronze Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16044B

2016 Interactive Bronze Pencil

The Cyranos // McCann / Barcelona

Fundació Arrels

Youtube Arrels

Non-Profit - Advertising / Advertising

IN16028B

2016 Cross-Platform Bronze Pencil

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Experiential Advertising / Events & Competitions

CP16003B

2016 Film Bronze Pencil

BBH / London + Outsider / London + MPC / London + Factory / London

The Guardian & Observer

Own Your Weekend. Or Someone Else Will.

Consumer - Television / 30 Second - Campaign

FI16014B

2016 Film Bronze Pencil

Droga5 / New York

Johnsonville

We Don't Make Sausage. We Make Family. And Sausage.

Consumer - Television / 30 Second - Campaign

FI16015B

2016 Intellectual Property Bronze Pencil

Ogilvy Germany / Düsseldorf

Fressnapf Tiernahrungs

SmartBowl

Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products

IP16003B

Follow Us