The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Hagglers Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Campaign
The Imagination Machine Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam Client: S7 Airlines Category: Consumer - Architecture / Architecture
Music vs Gun Violence Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
LISNR Agency: R/GA / New York + LISNR / Cincinnati Client: LISNR Category: Innovation - Innovation in Mobile / Innovation in Mobile
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London Client: John Lewis Category: Craft - Music / Sound / Music / Sound
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Experiential Advertising / Installations
Más que un Auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Print / Flat Mailing
The Prodigies of Mother's Pride Agency: Out of the Box / New Delhi, India Client: Mother's Pride Category: Consumer - Print / Flat Mailing
The Stone Agency: BETC / Paris Client: CANAL+ Category: Craft - Cinematography / Cinematography
Rule Yourself Agency: Droga5 / New York + RESET / Santa Monica Client: Under Armour Category: Craft - Cinematography / Cinematography
The Unconventional Oven Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet Agency: R/GA / New York + Owlet / Provo Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
Disappearing Animals Agency: Grabarz & Partner / Hamburg Client: Robin Wood Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Star Wars Modern Agency: Mattson Creative / Irvine Client: Lucasfilm Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Craft - Illustration - Single or Series / Illustration - Single or Series
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal Client: Atlantic Group Category: Consumer - Online Films & Video / Event or Live Webcast - Single
iZombie's Guide to Surviving Among the Living Agency: BBDO / Toronto Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Craft - Writing / Writing
Mums and Maids Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore Client: TWC2 Category: Consumer - Online / Short Form Videos
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Innovation - Brand Transformation / Brand Transformation
SmartBowl Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation
0% Alcohol Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign
Becoming Beckham Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London Client: H&M Category: Consumer - Online / Long Form Videos
BMW xWalk Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces
A2C Agency: lg2boutique / Montréal + lg2fabrique / Montréal Client: A2C Category: Consumer - Brand Identity / Logo
Technology & Stuff Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Brands, Products & Services / Integrated Campaign
Talk, Read, Sing Agency: Goodby, Silverstein and Partners / San Francisco Client: Bay Area Council Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Musashino Art University 2016 Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo Client: Musashino Art University Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Integrated Branding / Integrated Branding
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Newspaper / Full Page or Spread - Campaign
Strings Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission Category: CSR - Television / Television (Any Length) - Single
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Television / Television (Any Length) - Single
The HIV Positive Poster Agency: Ogilvy Brasil / São Paulo Client: GIV Category: Non-Profit - Publications / Publications
Speaking Images 2015 Agency: Serviceplan / Munich Client: World Press Photo Category: Non-Profit - Publications / Publications
Más que un auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
FocusMotion Agency: R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles Client: FocusMotion Category: Innovation - Mobile / Mobile
PR%F Identity Agency: WAX / Calgary Client: Proof Cocktails & Curiosities Category: Consumer - Brand Identity / Series
Yard Sale Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
BBQ Cultures Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
The Lampedusa door stopper. Open doors for refugees. Agency: Scholz & Friends / Berlin + CUCULA / Berlin Client: CUCULA Category: Non-Profit - Print / Print
The Beehive Billboard Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Non-Genuine Animals Agency: Y&R SA / Cape Town Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
Malak and the Boat Agency: 180LA / Santa Monica + House of Colors / Los Angeles Client: Unicef Category: Craft - Animation / Animation

2016 Film Bronze Pencil

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

Hagglers

Consumer - Television / 60 Second - Campaign

FI16005B

2016 Responsive Environments Bronze Pencil

Wieden+Kennedy / Amsterdam + Tellart / Amsterdam

S7 Airlines

The Imagination Machine

Consumer - Architecture / Architecture

RE16002B

2016 Branded Entertainment Bronze Pencil

Leo Burnett / Chicago

Chicago Ideas

Music vs Gun Violence

Consumer - Music / Creative Use of Music Supporting a Brand

BE16034B

2016 Mobile Bronze Pencil

R/GA / New York + LISNR / Cincinnati

LISNR

LISNR

Innovation - Innovation in Mobile / Innovation in Mobile

MO16025B

2016 Social Media Bronze Pencil

Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16016B

2016 Branded Entertainment Bronze Pencil

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Craft - Cinematography / Cinematography

BE16044B

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London

John Lewis

The Man on the Moon

Craft - Music / Sound / Music / Sound

FI16090B

2016 Cross-Platform Bronze Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Experiential Advertising / Installations

CP16005B

2016 Direct Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un Auto

Consumer - Print / Flat Mailing

DI16001B

2016 Direct Bronze Pencil

Out of the Box / New Delhi, India

Mother's Pride

The Prodigies of Mother's Pride

Consumer - Print / Flat Mailing

DI16002B

2016 Film Bronze Pencil

BETC / Paris

CANAL+

The Stone

Craft - Cinematography / Cinematography

FI16082B

2016 Film Bronze Pencil

Droga5 / New York + RESET / Santa Monica

Under Armour

Rule Yourself

Craft - Cinematography / Cinematography

FI16083B

2016 Public Relations Bronze Pencil

DDB Group / Melbourne

Kidsafe

The Unconventional Oven

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16020B

2016 Design Bronze Pencil

ROSAPARK / PARIS

Thalys

Sounds of the City

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16059B

2016 Mobile Bronze Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Use of Technology / Product & Mobile Integration

MO16013B

2016 Mobile Bronze Pencil

R/GA / New York + Owlet / Provo

Owlet Baby Care

Owlet

Consumer - Use of Technology / Product & Mobile Integration

MO16014B

2016 Design Bronze Pencil

Grabarz & Partner / Hamburg

Robin Wood

Disappearing Animals

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16070B

2016 Design Bronze Pencil

Mattson Creative / Irvine

Lucasfilm

Star Wars Modern

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16071B

2016 Design Bronze Pencil

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Craft - Illustration - Single or Series / Illustration - Single or Series

DE16072B

2016 Film Bronze Pencil

Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal

Atlantic Group

37 Days

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16036B

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Shomi

iZombie's Guide to Surviving Among the Living

Craft - Writing / Writing

PO16072B

2016 Print & Outdoor Bronze Pencil

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories - Gym

Craft - Writing / Writing

PO16073B

2016 Branded Entertainment Bronze Pencil

Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore

TWC2

Mums and Maids

Consumer - Online / Short Form Videos

BE16010B

2016 Branded Entertainment Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Lake

Consumer - Online / Short Form Videos

BE16011B

2016 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Innovation - Brand Transformation / Brand Transformation

CP16027B

2016 Cross-Platform Bronze Pencil

Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln

Fressnapf Tiernahrungs

SmartBowl

Innovation - Brand Transformation / Brand Transformation

CP16028B

2016 Print & Outdoor Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

Brasil Kirin

0% Alcohol

Consumer - Magazine / Full Page or Spread - Campaign

PO16010B

2016 Branded Entertainment Bronze Pencil

adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London

H&M

Becoming Beckham

Consumer - Online / Long Form Videos

BE16012B

2016 Design Bronze Pencil

Serviceplan / Munich + Serviceplan Middle East / Dubai

BMW Group Middle East

BMW xWalk

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16031B

2016 Design Bronze Pencil

lg2boutique / Montréal + lg2fabrique / Montréal

A2C

A2C

Consumer - Brand Identity / Logo

DE16015B

2016 Public Relations Bronze Pencil

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

Consumer - Brands, Products & Services / Integrated Campaign

PR16011B

2016 Design Bronze Pencil

Goodby, Silverstein and Partners / San Francisco

Bay Area Council

Talk, Read, Sing

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16044B

2016 Design Bronze Pencil

Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo

Musashino Art University

Musashino Art University 2016

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16045B

2016 Cross-Platform Bronze Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Integrated Branding / Integrated Branding

CP16017B

2016 Print & Outdoor Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Newspaper / Full Page or Spread - Campaign

PO16005B

2016 Film Bronze Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission

Strings

CSR - Television / Television (Any Length) - Single

FI16052B

2016 Film Bronze Pencil

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Television / Television (Any Length) - Single

FI16053B

2016 Print & Outdoor Bronze Pencil

Ogilvy Brasil / São Paulo

GIV

The HIV Positive Poster

Non-Profit - Publications / Publications

PO16047B

2016 Print & Outdoor Bronze Pencil

Serviceplan / Munich

World Press Photo

Speaking Images 2015

Non-Profit - Publications / Publications

PO16048B

2016 Print & Outdoor Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un auto

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16028B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16029B

2016 Public Relations Bronze Pencil

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

Consumer - Brands, Products & Services / Events & Experiential

PR16002B

2016 UX / UI Bronze Pencil

R/GA / New York + LA Dodgers / Los Angeles + Focus Motion / Los Angeles

FocusMotion

FocusMotion

Innovation - Mobile / Mobile

UX16018B

2016 Design Bronze Pencil

WAX / Calgary

Proof Cocktails & Curiosities

PR%F Identity

Consumer - Brand Identity / Series

DE16014B

2016 Film Bronze Pencil

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Yard Sale

Consumer - Television / Commercials of Varying Length - Campaign

FI16027B

2016 Interactive Bronze Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Weber/Uncle Grey

BBQ Cultures

Consumer - Websites / Durable Goods

IN16005B

2016 Direct Bronze Pencil

Scholz & Friends / Berlin + CUCULA / Berlin

CUCULA

The Lampedusa door stopper. Open doors for refugees.

Non-Profit - Print / Print

DI16032B

2016 Design Bronze Pencil

Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York

General Mills

The Beehive Billboard

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16028B

2016 Film Bronze Pencil

Y&R SA / Cape Town

Jaguar Land Rover South Africa

Non-Genuine Animals

Consumer - Television / 20 Second & Under - Campaign

FI16019B

2016 Film Bronze Pencil

180LA / Santa Monica + House of Colors / Los Angeles

Unicef

Malak and the Boat

Craft - Animation / Animation

FI16094B

Follow Us